Forrester

For CIO Professionals

Report:Case Study: Dimdim Enters The Web Conferencing Market With Smart Product Design And Marketing

Dimdim Points To How Small SaaS Firms Can Thrive In Crowded Markets

Interest in software-as-a-service (SaaS) is heating up; 55% of firms tell us they are deploying the technology, will be deploying it in the next year or so, or are interested in it. In response,...

• Downloads: 234

For CIO Professionals

Report:Globally Competitive Markets Demand Businesses Collaborate Beyond The Firewall

For businesses to remain competitive, they must enable their workers to draw ideas and labor from parties both inside and outside of the company. Employees charged with developing and marketing...

• Downloads: 234

For CIO Professionals

Report:What Technology Populism Means For Tech Marketers

Information Workers Flex Muscles As Business Tech Decision-Makers

Technology Populism — information workers provisioning technology outside of IT's auspices — is a topic of great interest to both technology vendors and IT departments. But is it more...

• Downloads: 371

For CIO Professionals

Report:Why Intercompany Collaboration Is Important To Technology Product Managers And Marketers

Collaborative Relationships Help Vendors Meet The Needs Of Partners And Customers

Technology product managers and marketers face a simple truth: You have to work closely with your partners and customers or you risk failing to meet their needs. However, a range of technical and...

• Downloads: 495