eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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2541 results in Reports

  • eCommerce
  • For eBusiness & Channel Strategy Professionals

    Report:Why Google Bank Won't Happen

    But A Google-Powered Financial Services Hub Might

    Since 2010, Google has systematically built capabilities in areas such as digital wallets, payments, and comparison engines. These activities, as well as Google's reputation as one of the most...

    • Downloads: 20
  • For CMO Professionals

    Report:Brief: Create Mobile Moments That Boost The Brand Experience

    Shift Mobile From A Siloed Tactic To A Connected Brand Building Tool

    Forrester believes that we are witnessing a mobile mind shift — "the expectation that I can get what I want in my immediate context and moments of need." The new battleground for customers is...

    • Downloads: 15
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: Omnichannel Order Management, Q3 2014

    IBM And Manhattan Associates Stand Out In An Increasingly Competitive Landscape Of Solutions

    In Forrester's 77-criteria evaluation of omnichannel order management vendors, we identified the nine most significant software providers in the category — eBay Enterprise, hybris (an SAP...

    • Downloads: 36
  • For eBusiness & Channel Strategy Professionals

    Report:2014 Australian Mobile Banking Functionality Benchmark

    Australian Banks Offer Strong Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking services of the four largest retail banks in Australia on 37 criteria. Australia's banks have laid...

    • Downloads: 46
  • For eBusiness & Channel Strategy Professionals

    Report:Selling Direct-To-Consumer Online In China

    Brands Must Embrace Sales Channels Beyond Marketplaces

    eBusiness professionals responsible for driving online growth in China should consider the long-term benefits of selling direct-to-consumer (DTC) online. Not only does selling DTC promise higher...

    • Downloads: 36
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Readiness Index: eCommerce, 2014

    ForecastView Spreadsheet

    Forrester's eCommerce Readiness Index (FRI) assesses 25 variables that give insights into 55 global markets. While there is no universal tool in selecting expansion opportunities, the Forrester...

    • For eBusiness & Channel Strategy Professionals

      Report:The New Paradigm Of Retail

      Vision: The Retail eCommerce Playbook

      Omnichannel and agile commerce promise to change the offers that retailers provide and the ways in which consumers buy; as a result, the look and feel of retail is certain to change in lockstep. All...

      • Downloads: 3221
    • For eBusiness & Channel Strategy Professionals

      Report:US Cross-Channel Retail Sales Forecast: 2014 To 2018

      Web-Influenced Offline Sales Total More Than $1 Trillion In 2014

      We forecast that US cross-channel retail sales, which we define as transactions that touch a digital medium but are not completed on the Internet, will reach $1.4 trillion in 2014 and grow to $1.8...

      • Downloads: 100
    • For eBusiness & Channel Strategy Professionals

      Report:Make The Business Case For Mobile Insurance

      Business Case: The Mobile Insurance Strategy Playbook

      The wild west of mobile insurance is getting tamed. Not that long ago, building a mobile application was cheap, and business units were casually experimenting with mobile — and granted the...

      • Downloads: 84
    • For Marketing Leadership Professionals

      Report:Brief: The Social Users You Want To Reach Are On Mobile

      With more than a billion monthly active users, Facebook has one of the largest mobile audiences in the world. There's no doubt that Facebook has disrupted the app marketing space by becoming a key...

      • Downloads: 85
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

      Vendors From A Variety Of Backgrounds Vie To Be More Than A Basket Of Solutions

      In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autonomy,...

      • Downloads: 228
    • For eBusiness & Channel Strategy Professionals

      Report:Prioritizing Online Access To In-Store Inventory

      Retailers Stand To Gain From Online Visibility Into In-Store Inventory And Buy Online/Pick Up In-Store Capabilities

      Multichannel retailers have made unprecedented investments in enabling omnichannel services. Giving customers the ability to view, reserve, and buy in-store inventory through the online channel for...

      • Downloads: 71
    • For eBusiness & Channel Strategy Professionals

      Report:Internet Finance Innovation Is Hitting China's Banking Sector

      Innovation in Internet finance has exploded in China in 2014. Eight months after Alibaba launched Yuebao, the fund had attracted 81 million users and its total value skyrocketed to US$81 billion;...

      • Downloads: 25
    • For Customer Insights Professionals

      Report:Take Lead-To-Revenue Management Beyond The Campaign

      Leverage Contextual Multichannel Marketing To Keep Pace With The Evolved B2B Buyer

      If your lead-to-revenue process is still driven by campaigns, you're behind the vanguard. Campaigns have lost power as a tactic to attract new buyers. And, campaigns have never been the most...

      • Downloads: 87
    • For eBusiness & Channel Strategy Professionals

      Report:Website Functionality Benchmark 2014: UK Online Grocery Sites

      Forrester evaluated the grocery websites of four supermarkets in the UK — Asda, Sainsbury's, Tesco, and Waitrose —using its Website Functionality Benchmark methodology. We selected the...

      • Downloads: 61
    • For eBusiness & Channel Strategy Professionals

      Report:Understand The Metrics That Drive Global eCommerce Success

      Benchmark: The eCommerce Globalization Playbook

      Online businesses recognize that not only is the global eCommerce opportunity massive, but that a global presence is necessary to be competitive in today's retail landscape. One of the major hurdles...

      • Downloads: 119
    • For eBusiness & Channel Strategy Professionals

      Report:Digital Disruption Hits Retail Financial Services

      Disruptors Deliver Superior Customer Experiences At A Lower Cost

      Digital disruption has arrived in retail financial services. Banks, insurers, and wealth management firms are besieged by a wave of disruptors that aim to use digital tools to deliver superior...

      • Downloads: 253
    • For CMO Professionals

      Report:Compare Your B2B Content Marketing Maturity

      Benchmarks: The Content Marketing Playbook

      Creating content that attracts attention and builds customer relationships requires a fundamental shift from writing about features and benefits to delivering valuable information that drives...

      • Downloads: 141
    • For Marketing Leadership Professionals

      Report:Brief: Best Practices For Engaging Consumers Via Messaging Apps

      To help brands connect with their audiences, messaging apps such as Instagram, Kik, Line, Snapchat, Tango, and WeChat have begun to offer nascent marketing tools. This brief report provides examples...

      • Downloads: 100
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Banking Initiative Checklist

      Twenty Key Questions To Ask When Planning Mobile Banking Initiatives

      You’ve been asked to lead your firm’s mobile banking strategic planning. You and your team have developed a strategic vision, evaluated the competitive landscape, and built the business...

      • Downloads: 16
    • For Marketing Leadership Professionals

      Report:Brief: Don't Neglect Mobile Web Ads In Favor Of Apps

      In-App Ads Are Appealing, But They're Not A Panacea

      Smartphones have captured the attention of customers, and marketers are following suit by shifting a portion of their budgets into mobile advertising. But with mobile, unlike with desktop planning,...

      • Downloads: 89
    • For eBusiness & Channel Strategy Professionals

      Report:Case Study: ING Vysya Boosts Customer Engagement With Its Banking App

      Use The IDEA Framework To Enhance Customer Engagement

      ING Vysya Bank, a midsize Indian private-sector bank, wanted to give its customers an always available, self-service direct banking channel to fulfill its business objective of increasing customer...

      • Downloads: 79
    • For eBusiness & Channel Strategy Professionals

      Report:Retool Your Operations To Enable Store Fulfillment

      Shipping Products From Stores Drives Incremental Revenue But With Added Complexity

      Store fulfillment programs have propelled omnichannel integration efforts to be center stage for eBusinesses. Retailers are no longer debating the benefits of store fulfillment — instead, the...

      • Downloads: 105
    • For eBusiness & Channel Strategy Professionals

      Report:Ship-To-Store Delivers 'The Goods'

      Retailer And Consumer Benefits Drive Mutual Adoption Of Omnichannel Ship-To-Store Programs

      Three decades after online ordering became a reality, the majority of customers still chose to complete their transactions with multichannel retailers through the physical store. But eCommerce plays...

      • Downloads: 118
    • For Marketing Leadership Professionals

      Report:Harness The Power Of The Second Screen

      When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans

      Consumers today are rarely without a mobile, tablet, or laptop device close to hand, even when engaged in other activities such as watching TV. Being active on these second screens is now a normal...

      • Downloads: 126