eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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2536 results in Reports

  • eCommerce
  • For CIO Professionals

    Report:Trends 2014: Indian CMOs' Technology Spending Plans

    CIOs Must Ramp Up Their Marketing Quotient For Effective Collaboration With CMOs

    Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India to understand business and marketing priorities, marketing spending on technology, key tech management and...

    • For eBusiness & Channel Strategy Professionals

      Report:Understand The Digital Business Landscape

      Landscape: The Digital Business Transformation Playbook

      To survive and thrive in the age of the customer, businesses must become digital. As an eBusiness professional, you face the growing reality that your customers, your touchpoints, your competitors,...

      • For eBusiness & Channel Strategy Professionals

        Report:Analyze This: Web Style Analytics Enters The Retail Store

        Privacy Remains A Significant Barrier For Adoption

        eBusiness leaders have a lot to offer retail store executives as they embark on injecting digital commerce technology into the physical store. Retail stores have been living in the analytical "dark...

        • For Marketing Leadership Professionals

          Report:Beyond Marketing: How Mobile Is Transforming McDonald's France

          Use Mobile As The Catalyst For Digital Transformation

          In France, you can order a Big Mac anytime, anywhere on your smartphone, tablet, or desktop and pick it up later at any of 1,200 McDonald's restaurants. But mobile ordering and in-store pick up are...

          • For Marketing Leadership Professionals

            Report:Mobile Advertising: It's Time To Get Personal

            Dump Your Desktop Approach For Integrated, Individualized Mobile Ads

            Nearly a third of the world's population is equipped with smartphones, and saturation reaches more than two-thirds in major markets like Hong Kong, the UK, and the US. This creates a huge mobile...

            • Downloads: 20
          • For Customer Insights Professionals

            Report:Quick Take: IBM Acquires Silverpop

            Aims To Boost Behavioral Marketing Capabilities In Its Enterprise Marketing Management Suite

            On April 10, 2014, IBM announced its intent to acquire Silverpop, a software-as-a-service (SaaS) marketing automation and email service provider. With this acquisition, IBM fills in some significant...

            • Downloads: 33
          • For Marketing Leadership Professionals

            Report:Mobile Is The Real Driver For US Social Media Growth

            ForecastView Document

            We recently published the Forrester Research Social Media Forecast, 2014 To 2019 (US). This report discusses how the mobile channel (which includes smartphones and tablets) will be a catalyst for the...

            • Downloads: 7
          • For CMO Professionals

            Report:B2B Marketing's Big Data Destiny

            How To Make Business Buyer Data Actionable

            Business-to-business (B2B) CMOs who make business decisions based on internal data, with all of its imperfections and gaps, risk the same fate as hikers who head off into the wilderness without a...

            • Downloads: 56
            • Rating:
          • For CIO Professionals

            Report:2014 Technology Imperatives For US Healthcare Insurers

            US Healthcare Payers Are Rocked By A Regulatory Tsunami

            The healthcare payer market is being disrupted by new laws and regulations — especially the Affordable Care Act (ACA). In response to the new regulations, the health insurance industry is...

            • Downloads: 70
            • Comments: 1
            • Rating:
          • For eBusiness & Channel Strategy Professionals

            Report:European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping

            Using Forrester's Online Retail Segmentation Data To Understand Multitouchpoint Shopping Behavior Across Europe

            European shoppers are embracing an ever increasing range of new devices and touchpoints across the path to purchase. eBusiness professionals must be prepared for the rise of multitouchpoint shopping....

            • Downloads: 103
          • For Marketing Leadership Professionals

            Report:Interactive Channels To Watch In 2014

            This report is the latest installment in an annual series on how marketing leaders leverage interactive channels. Email marketing and display advertising still top marketer's lists, but mobile and...

            • Downloads: 126
          • For Customer Experience Professionals

            Report:The Best And Worst Of Mobile User Experience

            Mobile presents an enormous opportunity to transform the customer experiences for those able to cope with relentless device permutations, demanding human factors, and expectant customers. Those...

            • Downloads: 300
            • Rating:
          • For Marketing Leadership Professionals

            Report:US Mobile Commerce Trends, 2013

            A Global Consumer Technographics® Report

            Mobile continues to be a phenomenon; we're seeing accelerating adoption and greater integration with consumers' lifestyles. The number of unique smartphone subscribers in the US grew by 34 million in...

            • Downloads: 25
          • For Application Development & Delivery Professionals

            Report:14 Digital Customer Experience Tools To Engage With Your Customers

            Tools And Technology: The Digital Experience Delivery Playbook

            Software platforms and applications that support digital experiences present challenges to tech buyers, who are discovering a vast and immature market. Application development and delivery (AD&D)...

            • Downloads: 1252
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          • For eBusiness & Channel Strategy Professionals

            Report:Why Shoppers Buy At General Merchants

            North American Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase

            Consumers today have a myriad of choices when deciding where to shop. The age of the customer is in full swing, and to best serve existing and potential customers, companies need to be...

            • Downloads: 12
          • For eBusiness & Channel Strategy Professionals

            Report:What You Need To Know About Mobile Payments In China

            China has the world's largest mobile phone market, with both smartphone penetration and mobile Internet adoption surging. Online retailers in China are seeing rapid growth of traffic and sales from...

            • Downloads: 92
          • For eBusiness & Channel Strategy Professionals

            Report:The Global eCommerce Opportunity

            Landscape: The eCommerce Globalization Playbook

            Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

            • Downloads: 1252
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          • For eBusiness & Channel Strategy Professionals

            Report:The Evolution Of Global eCommerce Markets

            Vision: The eCommerce Globalization Playbook

            Global eCommerce is evolving — rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

            • Downloads: 1633
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          • For eBusiness & Channel Strategy Professionals

            Report:Mobile's Trojan Horse: The Messaging Platform

            Engage Customers In Their Mobile Moments — Even If The Moments Aren't Yours

            Companies with a strong mobile user base are going public and being acquired for astounding valuations. Some have no revenue, and you likely haven't heard of most of these companies. You are probably...

            • Downloads: 131
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          • For eBusiness & Channel Strategy Professionals

            Report:The ROI Of Digital Business Transformation

            Business Case: The Digital Business Transformation Playbook

            Kick-starting a digital business transformation can be a daunting prospect for an eBusiness professional. Firms are investing tens and even hundreds of millions of dollars in the wholesale...

            • Downloads: 557
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          • For eBusiness & Channel Strategy Professionals

            Report:Define New Metrics For Digital Business Success

            Performance Management: The Digital Business Transformation Playbook

            Digital business has broken traditional metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to inform eBusiness executives of the impact of consumer...

            • Downloads: 663
          • For eBusiness & Channel Strategy Professionals

            Report:Sustain A Digital Culture

            Continuous Improvement: The Digital Business Transformation Playbook

            Organizations face a number of roadblocks as they transform to become truly digital businesses. Legacy technology, siloed KPIs, and a lack of understanding of how customers really use emerging...

            • Downloads: 591
          • For eBusiness & Channel Strategy Professionals

            Report:Build A Digitally Savvy Organization

            Organization: The Digital Business Transformation Playbook

            To survive the destructive forces of digital disruption, eBusiness leaders must drive digital business transformation. Yet most current digital organizations are too tactical to create competitive...

            • Downloads: 189
          • For eBusiness & Channel Strategy Professionals

            Report:The Digital Business Imperative

            Vision: The Digital Business Transformation Playbook

            Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are...

            • Downloads: 224
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          • For eBusiness & Channel Strategy Professionals

            Report:Build An Agile Organization

            eBusiness leaders face an increasing number of organizational challenges. Delivering compelling cross-touchpoint customer experiences demands cross-functional collaboration and fundamentally new ways...

            • Downloads: 838
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