eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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2538 results in Reports

  • eCommerce
  • For Infrastructure & Operations Professionals

    Report:Infrastructure Will Drive The Retail Store Experiences Of The Future

    In-Store Technology Is Too Critical For I&O To Be Left Out

    To engage customers, retailers are implementing new technologies to help increase the relevance of content, reduce shopper frustrations, and create pleasing experiences. For example, Burberry tags...

    • For CIO Professionals

      Report:Brief: The Home Depot's Age Of The Customer Transformation

      Senior Management's Digital Transformation Business Plan

      On Wednesday, March 19, 2014 at the International Strategy & Investment (ISI) Fourth Annual Retail Summit in Atlanta, Frank Blake, chairman and CEO of The Home Depot, talked about the firm's age of...

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    • For CIO Professionals

      Report:Trends 2014: Indian CMOs' Technology Spending Plans

      CIOs Must Ramp Up Their Marketing Quotient For Effective Collaboration With CMOs

      Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India to understand business and marketing priorities, marketing spending on technology, key tech management and...

      • Downloads: 2
    • For eBusiness & Channel Strategy Professionals

      Report:Understand The Digital Business Landscape

      Landscape: The Digital Business Transformation Playbook

      To survive and thrive in the age of the customer, businesses must become digital. As an eBusiness professional, you face the growing reality that your customers, your touchpoints, your competitors,...

      • For eBusiness & Channel Strategy Professionals

        Report:Analyze This: Web Style Analytics Enters The Retail Store

        Privacy Remains A Significant Barrier For Adoption

        eBusiness leaders have a lot to offer retail store executives as they embark on injecting digital commerce technology into the physical store. Retail stores have been living in the analytical "dark...

        • Downloads: 18
      • For Marketing Leadership Professionals

        Report:Beyond Marketing: How Mobile Is Transforming McDonald's France

        Use Mobile As The Catalyst For Digital Transformation

        In France, you can order a Big Mac anytime, anywhere on your smartphone, tablet, or desktop and pick it up later at any of 1,200 McDonald's restaurants. But mobile ordering and in-store pick up are...

        • Downloads: 10
      • For Marketing Leadership Professionals

        Report:Mobile Advertising: It's Time To Get Personal

        Dump Your Desktop Approach For Integrated, Individualized Mobile Ads

        Nearly a third of the world's population is equipped with smartphones, and saturation reaches more than two-thirds in major markets like Hong Kong, the UK, and the US. This creates a huge mobile...

        • Downloads: 63
      • For Customer Insights Professionals

        Report:Quick Take: IBM Acquires Silverpop

        Aims To Boost Behavioral Marketing Capabilities In Its Enterprise Marketing Management Suite

        On April 10, 2014, IBM announced its intent to acquire Silverpop, a software-as-a-service (SaaS) marketing automation and email service provider. With this acquisition, IBM fills in some significant...

        • Downloads: 40
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      • For Marketing Leadership Professionals

        Report:Mobile Is The Real Driver For US Social Media Growth

        ForecastView Document

        We recently published the Forrester Research Social Media Forecast, 2014 To 2019 (US). This report discusses how the mobile channel (which includes smartphones and tablets) will be a catalyst for the...

        • Downloads: 9
      • For CMO Professionals

        Report:B2B Marketing's Big Data Destiny

        How To Make Business Buyer Data Actionable

        Business-to-business (B2B) CMOs who make business decisions based on internal data, with all of its imperfections and gaps, risk the same fate as hikers who head off into the wilderness without a...

        • Downloads: 67
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      • For CIO Professionals

        Report:2014 Technology Imperatives For US Healthcare Insurers

        US Healthcare Payers Are Rocked By A Regulatory Tsunami

        The healthcare payer market is being disrupted by new laws and regulations — especially the Affordable Care Act (ACA). In response to the new regulations, the health insurance industry is...

        • Downloads: 81
        • Comments: 1
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      • For eBusiness & Channel Strategy Professionals

        Report:European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping

        Using Forrester's Online Retail Segmentation Data To Understand Multitouchpoint Shopping Behavior Across Europe

        European shoppers are embracing an ever increasing range of new devices and touchpoints across the path to purchase. eBusiness professionals must be prepared for the rise of multitouchpoint shopping....

        • Downloads: 108
      • For Marketing Leadership Professionals

        Report:Interactive Channels To Watch In 2014

        This report is the latest installment in an annual series on how marketing leaders leverage interactive channels. Email marketing and display advertising still top marketer's lists, but mobile and...

        • Downloads: 136
      • For Customer Experience Professionals

        Report:The Best And Worst Of Mobile User Experience

        Mobile presents an enormous opportunity to transform the customer experiences for those able to cope with relentless device permutations, demanding human factors, and expectant customers. Those...

        • Downloads: 320
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      • For Marketing Leadership Professionals

        Report:US Mobile Commerce Trends, 2013

        A Global Consumer Technographics® Report

        Mobile continues to be a phenomenon; we're seeing accelerating adoption and greater integration with consumers' lifestyles. The number of unique smartphone subscribers in the US grew by 34 million in...

        • Downloads: 27
      • For Application Development & Delivery Professionals

        Report:14 Digital Customer Experience Tools To Engage With Your Customers

        Tools And Technology: The Digital Experience Delivery Playbook

        Software platforms and applications that support digital experiences present challenges to tech buyers, who are discovering a vast and immature market. Application development and delivery (AD&D)...

        • Downloads: 1265
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      • For eBusiness & Channel Strategy Professionals

        Report:Why Shoppers Buy At General Merchants

        North American Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase

        Consumers today have a myriad of choices when deciding where to shop. The age of the customer is in full swing, and to best serve existing and potential customers, companies need to be...

        • Downloads: 13
      • For eBusiness & Channel Strategy Professionals

        Report:What You Need To Know About Mobile Payments In China

        China has the world's largest mobile phone market, with both smartphone penetration and mobile Internet adoption surging. Online retailers in China are seeing rapid growth of traffic and sales from...

        • Downloads: 97
      • For eBusiness & Channel Strategy Professionals

        Report:The Global eCommerce Opportunity

        Landscape: The eCommerce Globalization Playbook

        Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

        • Downloads: 1259
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      • For eBusiness & Channel Strategy Professionals

        Report:The Evolution Of Global eCommerce Markets

        Vision: The eCommerce Globalization Playbook

        Global eCommerce is evolving — rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

        • Downloads: 1642
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      • For eBusiness & Channel Strategy Professionals

        Report:Mobile's Trojan Horse: The Messaging Platform

        Engage Customers In Their Mobile Moments — Even If The Moments Aren't Yours

        Companies with a strong mobile user base are going public and being acquired for astounding valuations. Some have no revenue, and you likely haven't heard of most of these companies. You are probably...

        • Downloads: 133
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      • For eBusiness & Channel Strategy Professionals

        Report:The ROI Of Digital Business Transformation

        Business Case: The Digital Business Transformation Playbook

        Kick-starting a digital business transformation can be a daunting prospect for an eBusiness professional. Firms are investing tens and even hundreds of millions of dollars in the wholesale...

        • Downloads: 564
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      • For eBusiness & Channel Strategy Professionals

        Report:Define New Metrics For Digital Business Success

        Performance Management: The Digital Business Transformation Playbook

        Digital business has broken traditional metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to inform eBusiness executives of the impact of consumer...

        • Downloads: 666
      • For eBusiness & Channel Strategy Professionals

        Report:Sustain A Digital Culture

        Continuous Improvement: The Digital Business Transformation Playbook

        Organizations face a number of roadblocks as they transform to become truly digital businesses. Legacy technology, siloed KPIs, and a lack of understanding of how customers really use emerging...

        • Downloads: 596
      • For eBusiness & Channel Strategy Professionals

        Report:Build A Digitally Savvy Organization

        Organization: The Digital Business Transformation Playbook

        To survive the destructive forces of digital disruption, eBusiness leaders must drive digital business transformation. Yet most current digital organizations are too tactical to create competitive...

        • Downloads: 192