eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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2549 results in Reports

  • eCommerce
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Indiabulls Real Estate Uses A Tablet App To Drive Sales Growth

    Use The IDEA Framework To Enhance Customer Engagement

    Indiabulls Real Estate Limited (IBREL), an India-based real estate developer, faced two key business challenges: engaging with prospective buyers to improve sales and reducing the cost of lead...

    • For Customer Experience Professionals

      Report:Brief: Disney Leads The Charge Across The Digital-Physical Divide

      The Magic Kingdom's $1 Billion Bet On Technology Signals A New Era Of Digitally Enhanced Customer Experiences

      Disney has spent $1 billion on MyMagic+, a next-generation technology-fueled customer experience that transforms the way its guests play, stay, and pay at the "most magical place on Earth." Disney...

      • For Customer Insights Professionals

        Report:Forrester Research World Online Population Forecast, 2014 To 2019 (Global)

        ForecastView Spreadsheet

        Internet access has become nearly ubiquitous in many Western countries, where penetration rates today reach as high as 90% of the population. However, robust growth in Asia Pacific, the Middle East,...

        • For Marketing Leadership Professionals

          Report:Case Study: Zoetis Sponsors A Mobile App To Build Brand Awareness

          A Mobile Marketing POST Report

          Pfizer Animal Health, a global animal health company, was rebranded Zoetis in 2013. With a new name, the company needed a way to raise awareness in the marketplace. To connect with its audience, it...

          • Downloads: 6
        • For Application Development & Delivery Professionals

          Report:See Me, Serve Me: Video Chat For Customer Service Starts To Take Hold

          The Technology Arrives, But Does It Improve The Customer Experience?

          Despite a history of false starts, live video chat for eCommerce and customer support is now at the beginning of a viable adoption cycle. Early adopters — most notably Amazon — are...

          • Downloads: 11
        • For eBusiness & Channel Strategy Professionals

          Report:Trends 2014: North American Digital Banking

          Digital Disruption Will Push Banks To Innovate In Money Management, Sales, And Cross-Channel Interactions

          Five major forces will affect North American digital banking this year: a heavy regulatory burden; unrelenting changes in technology; consumers' rising digital expectations; digital disruption in...

          • Downloads: 86
        • For eBusiness & Channel Strategy Professionals

          Report:Trends 2014: North American Digital Insurance

          The Age Of The Customer Mandates Five Actions In 2014

          Not that long ago, insurers dictated the engagement model for customers. Those days are gone. Now, customers are changing the rules: They are shifting from being passive sideliners and are willing...

          • Downloads: 82
        • For eBusiness & Channel Strategy Professionals

          Report:Trends 2014: European Digital Insurance

          Digital Executives Must Lead The Transformation To Digital Business

          Digital disruption has arrived in insurance. Years of slow growth, low consumer trust, and heavy regulation have weakened incumbents. In the meantime, customer expectations have been rising, fuelling...

          • Downloads: 35
        • For Application Development & Delivery Professionals

          Report:Organize For Mobile Development Success

          Organization: The Mobile App Development Playbook

          Customer expectations are soaring as the mobile mind shift accelerates. In order to meet those expectations, mobile development teams must be capable of releasing high-quality apps multiple times a...

          • Downloads: 68
          • Rating:
        • For Application Development & Delivery Professionals

          Report:Use Sensors To Take Apps To The Next Level Of Customer Engagement

          Apps Are Better And Customers Are Happier When Sensor Data Enriches Experiences

          Most apps are boring. Sensors can help. Sensors are data collectors that measure physical properties of the real-world such as location, pressure, humidity, touch, voice, and much more. You can find...

          • Downloads: 49
        • For Application Development & Delivery Professionals

          Report:How To Manage APIs For Customer Engagement

          APIs Need More Than API Management

          Application programming interfaces (APIs) are central to any organization's software strategy to win, retain, and serve customers. As a result, development leaders are scrutinizing API management...

          • Downloads: 106
        • For Infrastructure & Operations Professionals

          Report:Infrastructure Will Drive The Retail Store Experiences Of The Future

          In-Store Technology Is Too Critical For I&O To Be Left Out

          To engage customers, retailers are implementing new technologies to help increase the relevance of content, reduce shopper frustrations, and create pleasing experiences. For example, Burberry tags...

          • Downloads: 107
        • For CIO Professionals

          Report:Brief: The Home Depot's Age Of The Customer Transformation

          Senior Management's Digital Transformation Business Plan

          On Wednesday, March 19, 2014 at the International Strategy & Investment (ISI) Fourth Annual Retail Summit in Atlanta, Frank Blake, chairman and CEO of The Home Depot, talked about the firm's age of...

          • Downloads: 91
          • Rating:
        • For CIO Professionals

          Report:Trends 2014: Indian CMOs' Technology Spending Plans

          CIOs Must Ramp Up Their Marketing Quotient For Effective Collaboration With CMOs

          Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India to understand business and marketing priorities, marketing spending on technology, key tech management and...

          • Downloads: 32
          • Rating:
        • For eBusiness & Channel Strategy Professionals

          Report:Understand The Digital Business Landscape

          Landscape: The Digital Business Transformation Playbook

          To survive and thrive in the age of the customer, businesses must become digital. As an eBusiness professional, you face the growing reality that your customers, your touchpoints, your competitors,...

          • Downloads: 193
        • For eBusiness & Channel Strategy Professionals

          Report:Analyze This: Web Style Analytics Enters The Retail Store

          Privacy Remains A Significant Barrier For Adoption

          eBusiness leaders have a lot to offer retail store executives as they embark on injecting digital commerce technology into the physical store. Retail stores have been living in the analytical "dark...

          • Downloads: 131
        • For Marketing Leadership Professionals

          Report:Beyond Marketing: How Mobile Is Transforming McDonald's France

          Use Mobile As The Catalyst For Digital Transformation

          In France, you can order a Big Mac anytime, anywhere on your smartphone, tablet, or desktop and pick it up later at any of 1,200 McDonald's restaurants. But mobile ordering and in-store pick up are...

          • Downloads: 74
        • For Marketing Leadership Professionals

          Report:Mobile Advertising: It's Time To Get Personal

          Dump Your Desktop Approach For Integrated, Individualized Mobile Ads

          Nearly a third of the world's population is equipped with smartphones, and saturation reaches more than two-thirds in major markets like Hong Kong, the UK, and the US. This creates a huge mobile...

          • Downloads: 149
        • For Customer Insights Professionals

          Report:Quick Take: IBM Acquires Silverpop

          Aims To Boost Behavioral Marketing Capabilities In Its Enterprise Marketing Management Suite

          On April 10, 2014, IBM announced its intent to acquire Silverpop, a software-as-a-service (SaaS) marketing automation and email service provider. With this acquisition, IBM fills in some significant...

          • Downloads: 59
          • Rating:
        • For Marketing Leadership Professionals

          Report:Mobile Is The Real Driver For US Social Media Growth

          ForecastView Document

          We recently published the Forrester Research Social Media Forecast, 2014 To 2019 (US). This report discusses how the mobile channel (which includes smartphones and tablets) will be a catalyst for the...

          • Downloads: 11
        • For CMO Professionals

          Report:B2B Marketing's Big Data Destiny

          How To Make Business Buyer Data Actionable

          Business-to-business (B2B) CMOs who make business decisions based on internal data, with all of its imperfections and gaps, risk the same fate as hikers who head off into the wilderness without a...

          • Downloads: 115
          • Rating:
        • For CIO Professionals

          Report:2014 Technology Imperatives For US Healthcare Insurers

          US Healthcare Payers Are Rocked By A Regulatory Tsunami

          The healthcare payer market is being disrupted by new laws and regulations — especially the Affordable Care Act (ACA). In response to the new regulations, the health insurance industry is...

          • Downloads: 113
          • Comments: 1
          • Rating:
        • For eBusiness & Channel Strategy Professionals

          Report:European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping

          Using Forrester's Online Retail Segmentation Data To Understand Multitouchpoint Shopping Behavior Across Europe

          European shoppers are embracing an ever increasing range of new devices and touchpoints across the path to purchase. eBusiness professionals must be prepared for the rise of multitouchpoint shopping....

          • Downloads: 122
        • For Marketing Leadership Professionals

          Report:Interactive Channels To Watch In 2014

          This report is the latest installment in an annual series on how marketing leaders leverage interactive channels. Email marketing and display advertising still top marketer's lists, but mobile and...

          • Downloads: 157
        • For Customer Experience Professionals

          Report:The Best And Worst Of Mobile User Experience

          Mobile presents an enormous opportunity to transform the customer experiences for those able to cope with relentless device permutations, demanding human factors, and expectant customers. Those...

          • Downloads: 383
          • Rating: