Forrester

For Marketing Leadership Professionals

Report:The Worldwide Tablet Forecast

A ForecastView Report

Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer and...

• Downloads: 17

For Marketing Leadership Professionals

Report:US Online Bankers

A Technographics® Overview

In an increasingly connected world, it's not surprising that more than three-quarters of US online adults are banking online on a PC — checking their account balances, transferring funds, or...

• Downloads: 18

For Marketing Leadership Professionals

Report:Emerging Markets Overview: Brazil

A Global Consumer Technographics® Report

By far the largest and most populated country in South America, Brazil has a presence on the world stage that continues to win global attention and inspire awe with as much flair as Adriana Lima...

• Downloads: 19

For Marketing Leadership Professionals

Report:Don't Confuse Tablet And Mobile Marketing

Contextual Marketing Demands A Unique Approach To Tablets

Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used within...

• Downloads: 277

For Marketing Leadership Professionals

Report:How B2B Marketers Use Social Now

Emerging Trends In B2B Social Marketing For 2013

Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you should...

• Downloads: 241

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, China

Asia Pacific Consumer Technographics®

This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...

• Downloads: 28

For Marketing Leadership Professionals

Report:Global Mobile Behaviors, 2012

Global Consumer Technographics®

In 2012, the majority of consumers in the US, Asia Pacific, Europe, and Latin America owned a mobile phone. However, the ways in which global consumers use their phone varies across countries....

• Downloads: 70

For Marketing Leadership Professionals

Report:Align Your B2B Community Marketing With Your Customers' Life Cycle

How, Why, And When Your Buyers Tap Into Communities

Communities provide the interactions and content that buyers seek when they want to discover, explore, and engage with a brand. But business-to-business (B2B) marketers often hesitate to interact...

• Downloads: 135

For Marketing Leadership Professionals

Report:B2B Groundswell Awards For Communities

Learn From The Winners About Best Practices To Emulate

Outstanding business-to-business (B2B) community and social marketers took a variety of approaches to community marketing in Forrester's 2012 B2B Groundswell Awards, and each of them has demonstrated...

• Downloads: 81

For Marketing Leadership Professionals

Report:Marketing Strategy For The Mobile Mind Shift

Delivering Utility At Speed To Perpetually Connected Customers

Customers are in the midst of a total mind shift. As a result of their perpetual mobile connections, their expectations have changed. They're not interested in your messaging and logos. They want...

• Downloads: 537

For Marketing Leadership Professionals

Report:The Mobile Mind Shift Index

Measuring And Analyzing The Shift In Consumers' Expectations

Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in...

• Downloads: 488
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For Marketing Leadership Professionals

Report:Profiling Brand-Loyal And Price-Conscious US Consumers

A Technographics® Data Essentials Document

Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

• Downloads: 50

For Marketing Leadership Professionals

Report:Mobile App Discovery: Best Practices To Promote Your App

Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there's a great risk that your app...

• Downloads: 251

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, Europe

European Consumer Technographics®

This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors....

• Downloads: 50

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Downloads: 35

For Marketing Leadership Professionals

Report:How Extended Packaging Will Redefine Relationships Among Brands, Retailers, And Customers

A European Perspective On Mobile Bar Codes

You've seen them everywhere: in the corners of print ads, across billboards, on buses, or in pieces of direct mail — those small blocks of even smaller squares. Marketers are increasingly using...

• Downloads: 135

For Marketing Leadership Professionals

Report:US Online Hispanics: A Demographic Overview

North American Technographics®

This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile device...

• Downloads: 70

For Marketing Leadership Professionals

Report:The European Tablet Landscape

A Technographics® Data Essentials Document

2012 was undoubtedly a pivotal year for tablets. With double-digit growth in tablet uptake across Western Europe, about one in seven online Europeans now owns a tablet. And with further double-digit...

• Downloads: 53

For Marketing Leadership Professionals

Report:The SMART Tech Selection Guide For Community Marketers

Tools And Technology: The B2B Online Community Playbook

Many IT managers tell us that marketers seem quick to jump to technology selection without first articulating the business reason for or the organizational impact of those choices. On the other hand,...

• Downloads: 61

For Marketing Leadership Professionals

Report:The ROI Of "Owner" Communities

A Tool To Help You Uncover The Economic Value Of Your Community

Two of the most common questions we receive from B2B marketers are "How do I know if it's worth having a community?" and "How can I prove to my executives that my community is worth their...

• Downloads: 214
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For Marketing Leadership Professionals

Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Smartphone installed base and subscriber data in the United States. Includes data on subscribers by operating system (2011-2013 only) as well as age and income ownership demographics. Includes...

• Downloads: 3

For Marketing Leadership Professionals

Report:2013 Mobile Trends For Marketers

Multiyear Strategies And Larger Investments Define This Year

With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

• Downloads: 1127
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For Marketing Leadership Professionals

Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (Western Europe)

ForecastView Spreadsheet

Smartphone installed base and subscriber data for 16 countries in Western Europe. Includes age and income ownership demographics by country as well as subscribers by operating system for selected...

• Downloads: 4

For Marketing Leadership Professionals

Report:Forrester Research World Smartphone Adoption Forecast, 2012 To 2017 (Global)

ForecastView Spreadsheet

Global installed base and subscribers for smartphones in 54 countries. Also includes global and regional data on subscribers by operating system (2011-2013 only). Breaks out age and income...

• Downloads: 5

For Marketing Leadership Professionals

Report:Role Profile: B2B Online Community Manager

This report is designed to give B2B marketing professionals an introduction to the online community manager role as well as an overview of the general challenges facing an individual in this...

• Downloads: 127
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