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Report:The State Of Consumers And Technology: Benchmark 2012, China

Asia Pacific Consumer Technographics®

This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...

• Downloads: 18

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, Europe

European Consumer Technographics®

This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors....

• Downloads: 39

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Downloads: 32

For Marketing Leadership Professionals

Report:US Online Hispanics: A Demographic Overview

North American Technographics®

This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile device...

• Downloads: 63

For Marketing Leadership Professionals

Report:Fitness Wearables — Many Products, Few Customers

Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

• Downloads: 268
• Comments: 1

For Marketing Leadership Professionals

Report:Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)

ForecastView Spreadsheet

Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also...

• Downloads: 1

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, US

North American Consumer Technographics®

This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...

• Downloads: 312
• Comments: 3

For Marketing Leadership Professionals

Report:Digital Health Management Needs A Makeover To Broaden Its Consumer Appeal

Forrester Technographics Digital Consumer Community Report

Tracking and managing personal health information — with technology or without — is not a mainstream consumer activity today. There are multiple reasons for this: Consumers lack...

• Downloads: 7

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

ForecastView Spreadsheet

Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

• Downloads: 8

For Marketing Leadership Professionals

Report:US Young Professionals: A Demographic Overview

North American Technographics®

In this demographic overview, we take a look at US young professionals — an ambitious group that seems to embody the "work hard, play hard" lifestyle. Forrester defines young professionals as...

• Downloads: 65

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of US Online Consumers, 2012

North American Consumer Technographics®

US consumers today are exposed to more kinds of connected devices than ever before. Consumers associate the terms "going online" or "using the Internet" with devices like laptops and desktops. Social...

• Downloads: 133

For Marketing Leadership Professionals

Report:Smart Body, Smart World

Sensors, Algorithms, And Psychology Will Power The Next Phase Of Personal Computing

Sensor-laden devices (SLDs) such as wearables and embedded devices — sometimes called "the Internet of Things" — will drive the next phase of growth in personal computing and have the...

• Downloads: 578
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For Marketing Leadership Professionals

Report:An Overview Of Online Consumers In Argentina

Latin American Consumer Technographics®

Latin America is on the priority list of many global companies. This is not surprising given the meteoric rise of social networks like Facebook and Twitter and Latin Americans' willingness to connect...

• Downloads: 36

For Marketing Leadership Professionals

Report:ForecastView — An Overview Of Our Global Forecasts

Forrester's ForecastView service provides reliable insight into the online, mobile, and emerging technology markets. It offers a framework for understanding market drivers and inhibitors and helps...

• Downloads: 1

For Marketing Leadership Professionals

Report:Global PC And Broadband Penetration

A Technographics® Global Overview Document

The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

• Downloads: 257
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For Marketing Leadership Professionals

Report:Digital Seniors: A Demographic Overview

North American Consumer Technographics®

Seniors ages 65 and older have spent much of their lives without the technology that younger generations have grown up with. Devices like PCs, high-definition TVs (HDTVs), digital cameras, and many...

• Downloads: 213

For Marketing Leadership Professionals

Report:Understanding China: The Opportunities And Challenges

A Technographics® Document

For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies...

• Downloads: 79
• Comments: 2
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For Marketing Leadership Professionals

Report:Wearable Computing

The Next Devices And Platforms That Matter To Your Product Strategy

Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...

• Downloads: 618
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For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Latin America

Latin American Consumer Technographics®

Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

• Downloads: 106
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For Marketing Leadership Professionals

Report:Forrester Research Mobile Adoption And Sales Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Total mobile subscribers and subscriptions including prepaid subscriptions. Installed base and sales of mobile handsets segmented by speed (2.5G, 3G, and 4G/LTE) and feature set (basic devices,...

• Downloads: 7

For Marketing Leadership Professionals

Report:Forrester Research World Mobile Adoption Forecast, 2011 To 2016 (Global)

ForecastView Spreadsheet

Includes mobile subscriptions and mobile subscribers (people) by region and country. Also includes mobile Internet users by country and region. Includes historical data going back to 2008 plus a...

• Downloads: 9

For Marketing Leadership Professionals

Report:The Splinternet Engagement Index

Analyzing Your Customers' Engagement Across Touchpoints

The splinternet — the fragmented world of incompatible web, social, video, and mobile touchpoints — is where your customers live now. They want to reach you in more touchpoints, but you...

• Downloads: 625

For Marketing Leadership Professionals

Report:Digital Natives: A Demographic Overview

North American Technographics®

Digital natives have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking. Although digital natives may not have large amounts of...

• Downloads: 144

For Marketing Leadership Professionals

Report:Western European Mobile Forecast, 2011 To 2016

Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016. To...

• Downloads: 1065
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For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific

Asia Pacific Consumer Technographics®

For the past six years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. Similar to recent years, this dedicated report helps companies understand the online...

• Downloads: 110