Forrester

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Report:The State Of Consumers And Technology: Benchmark 2011, US

North American Consumer Technographics®

This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...

• Downloads: 1706

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Report:The State Of Consumers And Technology: Benchmark 2010, US

North American Consumer Technographics®

This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2010 (US, Canada). It provides a generational overview of US consumers' demographics,...

• Downloads: 2407
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For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: US Youth Device Ownership And Habits

This highlight deck summarizes the key findings related to devices and mobile usage from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the second survey...

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Report:Consumer Behavior Online: A 2009 Deep Dive

The Internet is embedded more than ever into consumers' lives, and they are not turning back. People's online behaviors are becoming more integrated into their offline interactions, and it's critical...

• Downloads: 3863

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Report:Technographics® Insight: European Consumer Device Adoption Trends

This Technographics Insight takes a look at consumer device adoption in Europe. It focuses on how device penetration numbers have changed over the past three years, as well as the purchase intention...

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Report:US Online Consumer Survey: Technology In The Home, 2008

This report explores trends in the ownership of various household consumer electronics devices, as well as personal computers, software, and hardware. It also segments and profiles US online...

• Downloads: 508

For Marketing Leadership Professionals

Report:Driving Consumer Product Innovation

Introducing Forrester's Consumer Product Innovation Viability Scorecard

We are entering a period of near-unprecedented change in the consumer product space — available technology, global markets, and new levels of consumer engagement are clashing head-on with...

• Downloads: 1164

For Marketing Leadership Professionals

Report:CE Purchase Plans: Converting On-The-Fencers To Buyers In An Economic Downturn

Despite the economic downturn, the vast majority of US online consumers in the market for consumer electronics (CE) devices will choose to delay their purchase or select a cheaper product rather than...

• Downloads: 82

For Marketing Leadership Professionals

Report:Benchmark 2008: Forecast Growth Of Devices And Access In The US

North American Consumer Technographics

A wide variety of digital technologies pervade the lives of US consumers today. More than half of US households now have broadband, 81% have a PC, and half of those have more than one PC. Among...

• Downloads: 1802

For Marketing Leadership Professionals

Report:The Social Technographics® Of Device Owners

Devices Should Make Social Connections Beyond Marketing

Owners of mainstream electronics devices like HDTVs and digital cameras rate about average on social participation, while those who own MP3 players and home networks rate well above average. Consumer...

• Downloads: 553

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Report:Technographics® Survey Highlights: European Technographics Online Consumer Technology Survey, Q4 2007

This highlight deck summarizes the key findings from Forrester's European Technographics Online Consumer Technology Survey, Q4 2007

• Downloads: 1

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Report:Technographics® Survey Highlights: Hispanic Technographics® Consumer Technology Phone Survey, Q4 2007

This highlight deck reviews the key findings from the Q4 2007 Hispanic Technographics Consumer Technology Phone Survey, focusing on spend on home services, TV brands, mobile brands, mobile data...

• Downloads: 4