Forrester

For Marketing Leadership Professionals

Report:2011 Social Technographics® For Business Technology Buyers

Technology Marketers Must Prepare For The Coming Storm

Data from Forrester's Q1 2011 US and European B2B Social Technographics® Online Survey For Business Technology Buyers indicates that both social media habits and the role social media is playing...

• Downloads: 1122

For Marketing Leadership Professionals

Report:How Public Authorities Can Make The Most Of Mobile Services

Brands and companies are not the only ones that should tap into mobile opportunities. Public authorities can use mobile to improve the quality of life of their citizens and to develop their region's...

• Downloads: 612

For Marketing Leadership Professionals

Report:The Best Practices In Online Video Across Industries

Today, 71% of the US online audience watches video on the Internet, and the number of streams consumed should more than double by 2013. An explosion of video content from users, professional studios,...

• Downloads: 641

For Marketing Leadership Professionals

Report:How Big Is The eReader Opportunity?

Book Readers Drive The Market Now, But That Will Change

The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

• Downloads: 2035

For Marketing Leadership Professionals

Report:The Social Technographics® Profile of Voters

How should candidates use social technologies? We analyzed the Social Technographics® profile of voters and found that Democrats participate in social technologies more, especially backers of...

• Downloads: 232