eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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569 results in Reports

  • eCommerce
  • Retail
  • For Marketing Leadership Professionals

    Report:Beyond Marketing: How Mobile Is Transforming McDonald's France

    Use Mobile As The Catalyst For Digital Transformation

    In France, you can order a Big Mac anytime, anywhere on your smartphone, tablet, or desktop and pick it up later at any of 1,200 McDonald's restaurants. But mobile ordering and in-store pick up are...

    • For eBusiness & Channel Strategy Professionals

      Report:European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping

      Using Forrester's Online Retail Segmentation Data To Understand Multitouchpoint Shopping Behavior Across Europe

      European shoppers are embracing an ever increasing range of new devices and touchpoints across the path to purchase. eBusiness professionals must be prepared for the rise of multitouchpoint shopping....

      • Downloads: 103
    • For eBusiness & Channel Strategy Professionals

      Report:Why Shoppers Buy At General Merchants

      North American Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase

      Consumers today have a myriad of choices when deciding where to shop. The age of the customer is in full swing, and to best serve existing and potential customers, companies need to be...

      • Downloads: 12
    • For eBusiness & Channel Strategy Professionals

      Report:The Global eCommerce Opportunity

      Landscape: The eCommerce Globalization Playbook

      Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

      • Downloads: 1252
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:The Evolution Of Global eCommerce Markets

      Vision: The eCommerce Globalization Playbook

      Global eCommerce is evolving — rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

      • Downloads: 1633
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Mobile And Tablet Commerce Forecast, 2013 To 2018 (US)

      ForecastView Spreadsheet

      2013 was a clear turning point for mobile commerce (mCommerce) in the US. Retailers are currently undergoing a business model transition similar to the one that occurred almost a decade ago with the...

      • Downloads: 3
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    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2013 To 2018 (US)

      ForecastView Spreadsheet

      US online retail sales continue to thrive: They accounted for almost 9% of the $3.2 trillion total retail market in 2013 and will continue to grow at a compound annual growth rate (CAGR) of nearly...

      • For eBusiness & Channel Strategy Professionals

        Report:Take Your eCommerce Business Global

        Executive Overview: The eCommerce Globalization Playbook

        eCommerce revenues continue to climb around the globe: The US, Western Europe, and China alone will generate over $800 billion in online sales this year. Online shoppers do not have the same...

        • Downloads: 119
      • For eBusiness & Channel Strategy Professionals

        Report:The Emergence Of Beacons In Retail

        Early Implementations Lack Depth, But Future Integrations Have The Potential To Transform The In-Store Customer Experience

        It is impossible to read retail news today without hearing about another implementation of beacons, a technology based on Bluetooth low energy (BLE) that allows smartphones to interact with sensors...

        • Downloads: 376
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      • For CIO Professionals

        Report:Quick Take: Impressions From Mobile World Congress 2014

        This year's Mobile World Congress (MWC) in Barcelona brought together 80,000 attendees. The event is both the world's largest exhibition for the mobile industry and a conference featuring top...

        • Downloads: 262
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      • For eBusiness & Channel Strategy Professionals

        Report:While Retail Footfall Decreases, Digital Influence On Consumer Shopping Behavior Increases

        ForecastView Document

        Forrester recently launched its first European Web-influenced retail sales forecast and European mobile and tablet commerce forecasts. This report provides insight into the online factors that...

        • Downloads: 12
      • For eBusiness & Channel Strategy Professionals

        Report:India Online Retail Forecast, 2013 To 2018

        The Indian online retail market is in a nascent stage, yet it is growing rapidly. Despite all of the existing challenges related to underdeveloped logistics and supply chain operations, poor...

        • Downloads: 115
        • Rating:
      • For eBusiness & Channel Strategy Professionals

        Report:The State Of Retailing Online: Key Metrics And Initiatives 2014

        This State Of Retailing Online report comprises the results from the annual survey that Forrester Research conducts in partnership with Shop.org. In this survey, online executives at retail companies...

        • Downloads: 502
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      • For eBusiness & Channel Strategy Professionals

        Report:Introducing The Global Retail Segmentation

        Leverage Forrester's Global Technographics® Benchmark Data To Design Localized Retail Experiences

        It's easy for eBusiness executives to assume that shoppers use different touchpoints the same everywhere. But the reality is that there are some significant global differences in consumers' attitudes...

        • Downloads: 293
      • For eBusiness & Channel Strategy Professionals

        Report:Predictions 2014: US Retail eBusiness

        As eCommerce approaches $300 billion in sales in the US, it has a more pronounced effect on virtually every shopping category and on the ecosystem of devices and delivery formats that supports it....

        • Downloads: 432
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      • For Application Development & Delivery Professionals

        Report:Advance To Next-Generation Personalization

        Support Relevant Digital Experiences In The Multichannel World With Contextual Experiences

        Organizations have long personalized their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right...

        • Downloads: 925
        • Comments: 1
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      • For eBusiness & Channel Strategy Professionals

        Report:China Online Retail Forecast, 2013 To 2018

        China Online Sales To Pass $300 Billion By 2014

        China is forecast to be the largest eCommerce market in the world and is leaving eBusiness professionals feeling dizzy. A few unique factors drive the massive growth in this market: Both the B2C and...

        • Downloads: 209
      • For eBusiness & Channel Strategy Professionals

        Report:Forrester Research Web-Influenced Retail Sales Forecast, 2013 To 2018 (EU-7)

        ForecastView Spreadsheet

        By 2018, 43% of all EU-7 retail sales will be influenced by the Web, up from 30% in 2013. Seventy percent of web-influenced sales in EU-7 come from the UK, France, and Germany, with Spain and Italy...

        • Downloads: 2
      • For eBusiness & Channel Strategy Professionals

        Report:Latin America Online Retail Forecast, 2013 To 2018

        Trends In Brazil, Argentina, And Mexico

        A number of events over the next few years will focus the world's attention on Latin America. From presidential elections across the region that are set to have a substantial impact on domestic and...

        • Downloads: 240
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      • For eBusiness & Channel Strategy Professionals

        Report:Forrester Research Online Retail Forecast, 2013 To 2018 (Latin America)

        ForecastView Spreadsheet

        Total online retail spending within the three Latin American (LATAM) countries covered in this forecast -- Argentina, Brazil, and Mexico -- is expected to reach $47.3 billion by 2018, up...

        • Downloads: 2
      • For eBusiness & Channel Strategy Professionals

        Report:Predictions 2014: Global eCommerce Mandates Multiple Touchpoints And Business Models

        Eight Trends Set To Impact The Industry

        The past year saw a surge in eCommerce revenues around the globe, and 2014 will be no different. eCommerce brands in every country will continue to spread their global wings, expanding their...

        • Downloads: 485
      • For eBusiness & Channel Strategy Professionals

        Report:Forrester Research Mobile And Tablet Commerce Forecast, 2013 To 2018 (EU-7)

        ForecastView Spreadsheet

        By 2018, nearly half of EU-7 eCommerce sales will take place on tablets and mobile phones, driven by strong tablet adoption and growth in smartphone and tablet retail buyers. Consumers display...

        • Downloads: 7
      • For eBusiness & Channel Strategy Professionals

        Report:Why Every Online Retailer Needs To Think Green

        The "Green Consumer" Opportunity And How Retailers Can Seize It

        Retailers have been dancing around green initiatives for years, but consumer demand has finally put green retail on the main stage. In addition to their obvious positive (or, at least, less damaging)...

        • Downloads: 148
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      • For eBusiness & Channel Strategy Professionals

        Report:Trends In Russia's eCommerce Market

        Pinpointing Opportunities In Russia's Complex And Dynamic eCommerce Ecosystem

        Russia presents an enormous opportunity for eCommerce professionals eyeing potential international growth. However, as one Russian eBusiness professional told us, "You can make a lot of money here,...

        • Downloads: 168
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      • For eBusiness & Channel Strategy Professionals

        Report:Understanding Digital Wallet Options For Your Business

        With Digital Wallets, One Size Doesn't Fit All

        Digital wallets are poised to transform the way consumers shop and pay retailers, restaurants, and service providers. Early wallets are enabling the convergence of offers, coupons, loyalty, and...

        • Downloads: 498