eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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596 results in Reports

  • eCommerce
  • Retail
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2014: Marketing

    This latest report in our series using data from The State Of Retailing Online, a study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. More...

    • For eBusiness & Channel Strategy Professionals

      Report:Three Things Frightening Retailers Now

      An Analysis Of Web-Related Risk Factors Disclosed In SEC Filings

      eCommerce and technology have become a larger part of retail companies overall, but the benefits of web sales also come with significant risks. We looked at the risk factors cited in the U.S....

      • For eBusiness & Channel Strategy Professionals

        Report:The Evolution Of eCommerce In Brazil

        Five Ways In Which Online Retail Will Shift In The Next Five Years

        Brazil remains the dominant market in Latin America by a wide margin. A number of leading brick-and-mortar retailers in the country embraced eCommerce early on, and today both traditional retailers...

        • Downloads: 103
      • For eBusiness & Channel Strategy Professionals

        Report:The Forrester Wave™: Omnichannel Order Management, Q3 2014

        IBM And Manhattan Associates Stand Out In An Increasingly Competitive Landscape Of Solutions

        In Forrester's 77-criteria evaluation of omnichannel order management vendors, we identified the nine most significant software providers in the category — eBay Enterprise, hybris (an SAP...

        • Downloads: 266
      • For eBusiness & Channel Strategy Professionals

        Report:Selling Direct-To-Consumer Online In China

        Brands Must Embrace Sales Channels Beyond Marketplaces

        eBusiness professionals responsible for driving online growth in China should consider the long-term benefits of selling direct-to-consumer (DTC) online. Not only does selling DTC promise higher...

        • Downloads: 67
      • For eBusiness & Channel Strategy Professionals

        Report:Forrester Readiness Index: eCommerce, 2014

        ForecastView Spreadsheet

        Forrester's eCommerce Readiness Index (FRI) assesses 25 variables that give insights into 55 global markets. While there is no universal tool in selecting expansion opportunities, the Forrester...

        • For eBusiness & Channel Strategy Professionals

          Report:The New Paradigm Of Retail

          Vision: The Retail eCommerce Playbook

          Omnichannel and agile commerce promise to change the offers that retailers provide and the ways in which consumers buy; as a result, the look and feel of retail is certain to change in lockstep. All...

          • Downloads: 3374
        • For eBusiness & Channel Strategy Professionals

          Report:US Cross-Channel Retail Sales Forecast: 2014 To 2018

          Web-Influenced Offline Sales Total More Than $1 Trillion In 2014

          We forecast that US cross-channel retail sales, which we define as transactions that touch a digital medium but are not completed on the Internet, will reach $1.4 trillion in 2014 and grow to $1.8...

          • Downloads: 193
        • For eBusiness & Channel Strategy Professionals

          Report:Prioritizing Online Access To In-Store Inventory

          Retailers Stand To Gain From Online Visibility Into In-Store Inventory And Buy Online/Pick Up In-Store Capabilities

          Multichannel retailers have made unprecedented investments in enabling omnichannel services. Giving customers the ability to view, reserve, and buy in-store inventory through the online channel for...

          • Downloads: 138
        • For eBusiness & Channel Strategy Professionals

          Report:Website Functionality Benchmark 2014: UK Online Grocery Sites

          Forrester evaluated the grocery websites of four supermarkets in the UK — Asda, Sainsbury's, Tesco, and Waitrose —using its Website Functionality Benchmark methodology. We selected the...

          • Downloads: 88
        • For eBusiness & Channel Strategy Professionals

          Report:Retool Your Operations To Enable Store Fulfillment

          Shipping Products From Stores Drives Incremental Revenue But With Added Complexity

          Store fulfillment programs have propelled omnichannel integration efforts to be center stage for eBusinesses. Retailers are no longer debating the benefits of store fulfillment — instead, the...

          • Downloads: 143
        • For eBusiness & Channel Strategy Professionals

          Report:Ship-To-Store Delivers 'The Goods'

          Retailer And Consumer Benefits Drive Mutual Adoption Of Omnichannel Ship-To-Store Programs

          Three decades after online ordering became a reality, the majority of customers still chose to complete their transactions with multichannel retailers through the physical store. But eCommerce plays...

          • Downloads: 151
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Research Web-Influenced Retail Sales Forecast, 2013 To 2018 (US)

          ForecastView Spreadsheet

          While online retail sales continue to grow, the impact of the Web on overall retail is much larger. With the proliferation of smartphones, the large installed base of tablets, and general...

          • Downloads: 3
        • For eBusiness & Channel Strategy Professionals

          Report:The Art And Science Of Retail eCommerce

          Executive Overview: The Retail eCommerce Playbook

          As retail eCommerce sales continue to explode, eBusiness executives must check all the boxes to ensure that they are not missing opportunities in this critical channel. This playbook provides...

          • Downloads: 1722
        • For eBusiness & Channel Strategy Professionals

          Report:Younger US Shoppers Use The Mobile Channel Differently Than Older Shoppers

          ForecastView Document

          Forrester recently released its mobile phone and tablet commerce forecast for the US, which illustrates the transition from the PC to smartphone and tablet online retail market. While the overall...

          • Downloads: 18
        • For eBusiness & Channel Strategy Professionals

          Report:Use Mobile To Engage With In-Store Consumers In China

          Globally, mobile has changed the way consumers shop: They expect both to research and purchase goods on their mobile devices. The biggest sales opportunity in mobile is not driving digital sales, but...

          • Downloads: 85
        • For Marketing Leadership Professionals

          Report:The Best And Worst Of Email Marketing, 2014

          Benchmarks: The Email Marketing Playbook

          This report helps marketing leaders benchmark their email marketing campaigns against 98 of their peers that Forrester reviewed from the consumer goods, retail, travel, financial services,...

          • Downloads: 328
        • For eBusiness & Channel Strategy Professionals

          Report:The State Of The Digital Store

          Landscape: The Digital Store Playbook

          The face of retail is changing. In-store digital experimentation is well underway, and eBusiness executives have the technical know-how and an increasingly cross-functional view to lead these...

          • Downloads: 452
        • For CMO Professionals

          Report:Revisiting The Touchpoint-Impact Framework For 2014

          A Deep Dive Into Apparel And Personal Care Categories

          Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...

          • Downloads: 245
        • For eBusiness & Channel Strategy Professionals

          Report:European Online Retail Forecast: 2013 To 2018

          European Online Retail Sales Continue Their Double-Digit Growth

          Forrester forecasts that online retail sales in Europe will grow by a compound annual growth rate (CAGR) of 12% over the next five years to reach €233.9 billion by 2018. Online retail sales...

          • Downloads: 279
        • For Marketing Leadership Professionals

          Report:Mobile In Japan: What Marketers Need To Know

          While Japan is a mobile-centric society, smartphone adoption has lagged behind other major markets. Many international brands launched their first mCommerce initiatives in Japan several years ago,...

          • Downloads: 114
        • For eBusiness & Channel Strategy Professionals

          Report:Retailers Struggle To Profit Despite The Rise In Online Grocery Shopping In Western Europe

          A ForecastView Report

          Forrester recently updated its online retail sales forecast for Western Europe to show the strong growth in online grocery sales, particularly in France. This report provides insight into this trend...

          • Downloads: 5
        • For eBusiness & Channel Strategy Professionals

          Report:US Retail Segmentation: Gen Y Online Shoppers

          Using Forrester Technographics® To Profile Generation Y Online Shoppers In The US

          In the US, Gen Y is a digitally savvy segment that frequently buys online through a number of touchpoints and will continue to be a core segment for US online retailers for years to come. eBusiness...

          • Downloads: 401
        • For eBusiness & Channel Strategy Professionals

          Report:US Mobile Phone And Tablet Commerce Forecast, 2013 To 2018

          Mobile Phone And Tablet Commerce Will Hit $114 Billion In 2014

          Forrester estimates that 29% of all online retail sales in the US will be transacted on smartphones and tablets by the end of 2014. Media goods (e.g., video, music, books), clothing, and consumer...

          • Downloads: 454
        • For eBusiness & Channel Strategy Professionals

          Report:US eCommerce Forecast: 2013 To 2018

          Forrester expects online retail sales in the US to reach $294 billion in 2014, or approximately 9% of all sales in the US. We're forecasting a strong compound annual growth rate (CAGR) of 9.5%...

          • Downloads: 459