Forrester

For eBusiness & Channel Strategy Professionals

Report:Mobile Channel Strategy: An Overview

How eBusiness Leaders Should Approach Mobile As A Sales And Service Channel

Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are either...

• Downloads: 2165

For eBusiness & Channel Strategy Professionals

Report:How eBusiness Firms Use Social Tools To Connect With Customers

As consumers increasingly use social media to connect with each other and with brands, eBusiness executives seek to understand how — and if — these tools can drive online sales and...

• Downloads: 1181

For eBusiness & Channel Strategy Professionals

Report:Using Channel Satisfaction Data To Build The Business Case For eBusiness

Forrester recently released a report showing the results of a survey of more than 4,500 US consumers and their level of satisfaction with Web, phone, and in-person interactions across 12 different...

• Downloads: 920

For eBusiness & Channel Strategy Professionals

Report:Tapping Into US Online Auction Buyers

Understanding Online Auction Buyers And The Role Of The Auction Marketplace

By year-end 2007, 21% of US online consumers had purchased from an online auction in the past 12 months, representing a hefty slice of the eCommerce pie. Young, affluent, and tech-savvy, online...

• Downloads: 356

For eBusiness & Channel Strategy Professionals

Report:How To Get Customers To Shop Online

How Consumers Research, Buy, And Get Service

Our research still shows that despite the adoption of online transactions, consumers prefer in-store experiences over the Web when it comes to researching, buying, and getting customer service. This...

• Downloads: 968

For eBusiness & Channel Strategy Professionals

Report:Retail Channel Surfers Prefer To Buy Offline

Understanding Web Buyers' Price Expectations For Retail Shopping Channels

Although the number of technologically inclined Web buyers is steadily increasing, Web buyers still prefer to shop in traditional offline stores, and their spending behavior confirms this — on...

• Downloads: 523

For eBusiness & Channel Strategy Professionals

Report:How Big Online Spenders Use The Web

US Adults Who Transact Online Are More Likely To Use The Web For Everything

Online transactors — US online adults who bank online, apply for health insurance online, and book air travel online — are incorporating a wide variety of online activities into their...

• Downloads: 312

For eBusiness & Channel Strategy Professionals

Report:Who's Shopping Online In Canada?

Canadian eCommerce Adoption Remains Stagnant

Online adoption continues to build momentum in Canada, but eCommerce adoption does not: The number of Canadian consumers shopping online during 2006 remained stagnant over 2005. What's holding back...

• Downloads: 259

For eBusiness & Channel Strategy Professionals

Report:US Auto Insurers' Slow Merge Onto The Information Superhighway

US auto insurance carriers like Progressive and GEICO have grown their online channels significantly over the past few years. Yet in 2006, online applications accounted for only 5% of total auto...

• Downloads: 163