eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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24 results in Reports

  • eCommerce
  • Past 12 months
  • CIO
  • For CIO Professionals

    Report:Trends 2014: Indian CMOs' Technology Spending Plans

    CIOs Must Ramp Up Their Marketing Quotient For Effective Collaboration With CMOs

    Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India to understand business and marketing priorities, marketing spending on technology, key tech management and...

    • For CIO Professionals

      Report:2014 Technology Imperatives For US Healthcare Insurers

      US Healthcare Payers Are Rocked By A Regulatory Tsunami

      The healthcare payer market is being disrupted by new laws and regulations — especially the Affordable Care Act (ACA). In response to the new regulations, the health insurance industry is...

      • Downloads: 70
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    • For CIO Professionals

      Report:Quick Take: Impressions From CeBIT 2014

      Although much of the thunder was stolen by the Mobile World Congress in Barcelona and SXSW Interactive Festival in Austin, Texas, earlier this month, the CeBIT 2014 trade show in Hannover still...

      • Downloads: 71
    • For CIO Professionals

      Report:Unleash Your Digital Business

      The Future Of Business Is Digital

      As a CIO, you are destined to play a pivotal leadership role in the transformation of your business to a digital business. In this report, written for business leaders and originally published under...

      • Downloads: 207
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    • For CIO Professionals

      Report:Quick Take: Impressions From Mobile World Congress 2014

      This year's Mobile World Congress (MWC) in Barcelona brought together 80,000 attendees. The event is both the world's largest exhibition for the mobile industry and a conference featuring top...

      • Downloads: 262
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    • For CIO Professionals

      Report:Pioneer Vendors: Personal Cloud

      Unified Interfaces For Personal Cloud Services

      Individuals rely on personal cloud services like Dropbox and Evernote to manage an expanding array of digital content online. As such services proliferate, their users will seek ways to better unify...

      • Downloads: 140
    • For CIO Professionals

      Report:2014 Technology Imperatives For US Healthcare Providers

      The Regulatory Tsunami Upends US Healthcare BT

      The seismic shift in business goals brought about by the Affordable Care Act and other legislative actions are causing providers to forge new relationships with care delivery stakeholders. The...

      • Downloads: 319
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    • For CIO Professionals

      Report:The Forrester Wave™: Hybrid² Integration, Q1 2014

      The 14 Providers Offering Four Or More Integration Technologies, Including Cloud-Based Integration

      In Forrester's 51-criteria evaluation of hybrid² integration vendors, we identified the 14 most significant middleware providers — Adeptia, Bosch Software Innovations (Bosch SI), Dell...

      • Downloads: 506
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    • For CIO Professionals

      Report:Re-Engineer Your Business For Mobile Moments

      Embrace The IDEA Cycle: Identify, Design, Engineer, Analyze

      The mobile mind shift is the expectation that your customer can get what she wants in her immediate context and moments of need. This shift means the battle for your customer's attention will be...

      • Downloads: 320
    • For CIO Professionals

      Report:Software Must Enrich Your Brand

      Software Is A Critical Strategic Asset, Not An Operational Nice-To-Have

      Your customers increasingly interact with your products and service directly through the software they touch: mobile apps, connected products, websites, and digital experiences. If the software fails...

      • Downloads: 202
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    • For CIO Professionals

      Report:India Tech Market Outlook: 2014

      Customer Obsession Takes Center Stage For Technology Spending

      IT purchases in India will reach US$29 billion in 2014. As in other emerging economies, India's tech market is still largely hardware-driven, but spending on software and services is gaining...

      • Downloads: 162
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    • For CIO Professionals

      Report:The Internet Of Things Comes Home, Bit By Bit

      Digital Homes Will Get Smart In Small Steps

      The connected world's tendrils are expanding far and wide to gear like farm equipment and parking meters, yet most consumers' homes remain a simple endpoint of connectivity whose intelligence is...

      • Downloads: 708
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    • For CIO Professionals

      Report:Mobile App Or Mobile Web? For IT, It's A Choice, Not A Battle

      Neither Is Perfect, But Either Could Be Perfect For Your Customer

      Companies struggle to choose between building a mobile app and implementing a mobile website. The decision becomes a battle shrouded in competing points of view and often a lack of customer...

      • Downloads: 347
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    • For CIO Professionals

      Report:Pioneer Vendors: Proactive Assistance

      Predictive Analytics Fuel A New Set Of Anticipatory Apps For Mobile And Wearable Devices

      As employees and customers increasingly rely on mobile and soon wearable devices to get work and personal tasks done, they'll need more engaging software that better anticipates and serves their...

      • Downloads: 161
    • For CIO Professionals

      Report:Asia Pacific Technology Predictions: 2014

      The Ability To Embrace The Age Of The Customer Will Determine Success Or Failure

      The age of the customer is transforming market opportunities in Asia Pacific and will fundamentally change how firms manage technology in order to become smarter, nimbler, and more customer-focused....

      • Downloads: 444
    • For CIO Professionals

      Report:Workforce Personas And The Mobile App Gap

      Productivity Apps, Process Apps, Or Both? Personas Help You Decide

      The mobile mind shift that people are experiencing at home — to expect everything on a mobile device — drives their mobile expectations at work as well. IT is slow to respond with mobile...

      • Downloads: 348
      • Comments: 1
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    • For CIO Professionals

      Report:Quick Take: Apple Doubles Down On Its Premium Brand With The iPhone 5s And 5c

      New Products Reflect The Company's Conviction That It Can Command Growth At The High End Of The Smartphone Market

      As the world watched Apple's latest iPhone announcements, the company departed from its previous product strategy. With a saturating high-end smartphone market and growth rapidly shifting to...

      • Downloads: 102
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    • For CIO Professionals

      Report:Services For The Digital Self

      The Battle To Serve You . . . And Profit From Your Data

      People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from...

      • Downloads: 579
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    • For CIO Professionals

      Report:Be Wary Of Licensed Software Geeks Bearing SaaS

      Becoming A SaaS Vendor Is Disruptive And Challenging

      Software-as-a-service (SaaS) has become the hot trend in the software market, with growth rates in vendor revenues that are two to three times faster than the overall software market. As growth...

      • Downloads: 271
      • Comments: 4
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    • For CIO Professionals

      Report:Ten Myths And Realities Of The Software Market In 2013

      Forrester's Forrsights Survey Helps Sort The Myths From The Reality

      CIOs face many difficult decisions every day. They make some decisions based on hard facts that they can validate, but they base many decisions on broad assumptions and a particular understanding of...

      • Downloads: 489
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    • For CIO Professionals

      Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

      Benchmark: The CIO's Mobile Engagement Playbook

      Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

      • Downloads: 494
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    • For CIO Professionals

      Report:Build A Mobile Engagement Dashboard

      Performance Management: The CIO's Mobile Engagement Playbook

      Mobile will touch and change everything in your business — from the way your sales reps use catalogs on iPads to engage customers at the point of sale to the way your finance team empowers your...

      • Downloads: 355
    • For CIO Professionals

      Report:Tracking The Renegade Technology Buyer

      Understanding The What And Why Of Business Executives' Spending On Technology

      After nearly a decade in hibernation, the business buyer has re-emerged as a major spender and force in IT spending. To better understand the return of tech spending outside the formal IT budget and...

      • Downloads: 304
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    • For CIO Professionals

      Report:The Hybrid² Integration Challenge

      CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps

      As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

      • Downloads: 697
      • Comments: 5
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