Forrester

For Marketing Leadership Professionals

Report:Does Mobile Marketing Matter Yet?

Mobile promises new ways for marketers to connect with their customers — like branded applications, video, and even on-the-go transactions — eventually. But in the short term, the...

• Downloads: 1254

For Marketing Leadership Professionals

Report:Topic Overview: Interactive Marketing In A Downturn

How To Justify Your Digital Budget When The Market Is Low

In these uncertain times, marketers expect to cut 3% of their overall marketing budgets. As an interactive marketer, how do you protect your digital budget and ensure funding for future campaigns? By...

• Downloads: 2574

For Marketing Leadership Professionals

Report:An Interactive Marketing Introduction To The State Of Consumers And Technology, 2008

Consumers of all ages increasingly spend more time engaged with technology. In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, Interactive Marketers...

• Downloads: 898

For Marketing Leadership Professionals

Report:How To Justify Interactive Marketing Investments

A Forrester Success Imperative Primer

It takes logic and emotion to sell digital campaigns to your boss. Smart interactive marketers do so by constructing a rich business case of both numbers and success stories. In this document,...

• Downloads: 821

For Marketing Leadership Professionals

Report:Vendors Ease Mobile Marketing's Growing Pains

At CTIA 2007, The Wireless Industry Commits To Mobile Marketing

The audience for mobile campaigns now tops 37 million, but interactive marketers are still more likely to experiment with PC-based emerging channels — many of which have smaller reach. What's...

• Downloads: 185

For Marketing Leadership Professionals

Report:Case Study: American Cancer Society Tackles Mobile Search Marketing

The American Cancer Society (ACS) — a seasoned interactive marketer — saw mobile as an additional channel to connect people to its resources. The organization used targeted mobile keyword...

• Downloads: 215