Forrester

For CIO Professionals

Report:Governments Embrace New Modes Of Constituent Engagement

Social Media, Mobility, And Open Data Transform eGovernment From Electronic To Engaged

One of the most significant changes in city governance has been the growing trend toward constituent engagement — both with individual citizens and local businesses. Even in non-democratic...

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For CIO Professionals

Report:Olympic Opportunities In Emerging Markets

Smart Host Cities Think Outside The Stadium

The 2008 Olympic Games were a major milestone not only for China but also for other emerging market countries hosting the Olympic Games. In just a decade, the Olympic venues will include three of the...

• Downloads: 358

For CIO Professionals

Report:Market Overview: Virtual Event Platforms For B2B Marketers

Avoid The Pitfalls Of Early Adopters By Choosing The Right Platform And Services

Tech marketers are beginning to embrace virtual events as a way of reaching diverse audiences to meet a wide range of objectives — from brand awareness and demand generation to customer...

• Downloads: 625

For CIO Professionals

Report:Do B2B Tech Marketers Localize As They Globalize?

Field Marketing's Eyes And Ears Complement Sales' Feet On The Street

As the global economy rebounds, opportunity beyond traditional markets will only expand. New local audiences and new requirements for meeting specific local needs — both in terms of the...

• Downloads: 322

For CIO Professionals

Report:As IaaS Cloud Adoption Goes Global, Tech Vendors Must Address Local Concerns

Infrastructure-As-A-Service Clouds Are Local, And So Are Their Implications

Despite the buzz about cloud computing, global adoption rates for infrastructure-as-a-service (IaaS) remain anemic. However, a look at regional differences in adoption and local concerns reveals that...

• Downloads: 1208

For CIO Professionals

Report:Building B2B Technology Markets

Case Study: Cisco's Emerging Market Strategy And "Country Transformation" Initiative

As penetration and the current economic downturn in traditional geographies caps historical growth rates, technology vendors are accelerating searches for new opportunities. Many vendors, such as...

• Downloads: 402

For CIO Professionals

Report:Rewrite The Netbook Story For Business Technology Buyers

Position Netbooks For Business Use — Especially In Emerging Markets

For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business use....

• Downloads: 404

For CIO Professionals

Report:Reach Real Global B2B Tech Audiences With Virtual Events

New Tools And Best Practices For B2B Marketing Beyond Borders

The downturn is turning out to be a double whammy for tech marketers. Budget cuts and a significant drop in the effectiveness of tried-and-true tools, like trade shows, make calls to reach wider...

• Downloads: 421

For CIO Professionals

Report:Get B2B Messages Right: Balance Global Consistency And Local Relevancy

With marketing budgets under close scrutiny, global tech marketers need to ensure that marketing messages are spot on. Yet, "spot on" is not the same for all audiences across markets. While corporate...

• Downloads: 326

For CIO Professionals

Report:B2B Digital Marketing: A Global Deep Dive Into Local Decision-Makers

Map Local Marketing Mix To How Buyers Inform Purchase Decisions

Expanding into new markets requires tech marketers to sharpen local marketing strategies. Buyers in emerging markets, shaped by distinct cultures, languages, and channels, buy according to local...

• Downloads: 752

For CIO Professionals

Report:Start Your Global Social Media Strategy Locally

Insights From Forrester's Social Media Analyst Day

A group of tech marketers and Forrester analysts recently engaged in an all-day Forrester event in London on the use of social media in a B2B marketing context. Our discussions focused on trends in...

• Downloads: 1117

For CIO Professionals

Report:Social Technographics® Reveals Local Differences In Technology Buyer Profiles

Social media is a global phenomenon creating profound change in B2B buyer behavior and the nature of the relationship between technology buyers and vendors. While social media is evolving into a...

• Downloads: 628

For CIO Professionals

Report:Expand Globally, Market Locally

Adapting The Four Ps Of Marketing To New B2B Markets

Taking the show on the road — expanding into new markets — is a daunting proposition for tech marketers. New markets mean new requirements, including not only product features, but also...

• Downloads: 722

For CIO Professionals

Report:Inquiry Insight: Globalization And Emerging Markets 2008

Forrester Clients Understand That To Think Globally, They Must Act Locally

Forrester clients are immersed in the challenges of globalization and expanding into emerging markets. Client inquiries on how to best meet these challenges range from broad questions about operating...

• Downloads: 468

For Sales Enablement Professionals

Report:Predictions 2009: Economic Trends Will Set The Tone For Technology Marketers

2008 was an eventful year, marked by a recession, the collapse of major financial institutions, and record unemployment. Next year will bring many challenges for technology marketers as they work to...

• Downloads: 837

For CIO Professionals

Report:Sow Web 2.0 To Target Emerging Tech Markets

Community-Driven "Market Self-Selection" Identifies Gems Beyond The BRIC Markets

With the economic downturn sapping the US and other established tech markets, technology industry marketers are fast at work identifying new targets among higher-growth, emerging markets. With so...

• Downloads: 470
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For CIO Professionals

Report:Predictions 2009: Emerging Tech Markets

Despite the dire straits of the world economy, emerging markets continue to hold significant promise for the tech industry. Increased business and consumer use of the Internet and information and...

• Downloads: 1262
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