Forrester Research : Topic

eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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eCommerce
Tracy Stokes

For CMO Professionals
Report:The Role Of Digital In The Path To Purchase
New Digital Platforms Have To Wait Their Turn, As Traditional Stores Stay Critical
Cory Munchbach, Tracy StokesAugust 27, 2012
CMOs of business-to-consumer (B2C) companies have lately called on shopper marketers to address the growing complexity of the impact of digital on in-store purchasing. Forrester recently conducted a...
- Downloads: 1251
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For CMO Professionals
Report:Marketing Budgets For 2012 Expose A Fear Of Commitment
Digital Media Spending Surpasses That Of Traditional Media, But Marketers Wait To Commit Spend
Tracy StokesNovember 28, 2011
As the economic recession lingers on, marketers remain cautious. Forecasts show that budgets are on the rise, but marketers are reluctant to commit. A more pragmatic marketer is emerging who wants...
- Downloads: 812

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eCommerce

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For CMO Professionals

Report:The Role Of Digital In The Path To Purchase

For CMO Professionals

Report:Marketing Budgets For 2012 Expose A Fear Of Commitment

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