Forrester Research : Topic

eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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Apple (3)
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- AT&T (1)
- Google (3)
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37 results in Social

eCommerce

For eBusiness & Channel Strategy Professionals
Client Inquiry:How Insurance Companies Are Developing Their Billing Systems
Ellen CarneyAugust 16, 2012
How are insurance companies developing their billing systems? Are they running them on mainframes, moving them off to distributed systems, or using the cloud? Are they using commercial off-the-shelf...
For eBusiness & Channel Strategy Professionals
Client Inquiry:What Are Some Useful Chat Contact Center KPI Benchmarks?
Diane ClarksonMarch 15, 2012
What is a typical chat contact center average handle time, queue abandonment rate, missed chat (no available agents) rate, etc.?
For Marketing Leadership Professionals
Client Inquiry:How Are Brands Encouraging Social Interaction On Mobile Devices?
Melissa ParrishJanuary 23, 2012
How are brands using social and encouraging consumers to interact with social on mobile devices, especially in automotive?
For Marketing Leadership Professionals
Client Inquiry:Windows 8 Strategic Assessment
Sarah Rotman EppsOctober 14, 2011
Will Windows 8 be a viable competitor to iOS and Android in the tablet market?
For Marketing Leadership Professionals
Client Inquiry:The Future Of Phone Numbers
Charles S. GolvinOctober 3, 2011
When will we see mobile and home telephone numbers (E.164 numbers) replaced by addresses, such as a SIP address? The UK Payments Council is proposing to use a mobile number as a unique identifier in...
For eBusiness & Channel Strategy Professionals
Client Inquiry:Building Multichannel Capabilities For Long-Term Financial Plans
Sucharita MulpuruOctober 3, 2011
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For eBusiness & Channel Strategy Professionals
Client Inquiry:Who Owns The Website?
Diane ClarksonSeptember 30, 2011
With more transactions happening on the Web these days, is marketing still the owner of the website, or is that budget/responsibility shifting to others in product management, operations, or other...
For Marketing Leadership Professionals
Client Inquiry:Consumer Usage Of Mi-Fi Routers
Charles S. GolvinSeptember 29, 2011
What are the trends in consumer usage of Mi-Fi Routers (compact wireless routers that act as mobile Wi-Fi hotspots)?
For eBusiness & Channel Strategy Professionals
Client Inquiry:Digital Engagement Measurement
Brad StrothkampSeptember 23, 2011
How are other financial institutions measuring digital engagement?
For Security & Risk Professionals
Client Inquiry:Best Practices In Single Sign-On For eCommerce Sites
Eve MalerSeptember 20, 2011
We would like to discuss single sign-on and OAuth (like Facebook Connect) for an eCommerce site that has a public user base of roughly 10 million. What are the pros and cons of out-of-box solutions...
For eBusiness & Channel Strategy Professionals
Client Inquiry:QR Code Strategy
Julie A. AskSeptember 9, 2011
One of our teams is working on implementing QR codes for holiday, but they'd like to find some existing utilization research to vet their approach. The basic questions would be: 1) What is the...
For Marketing Leadership Professionals
Client Inquiry:Product Strategy For Mobile Video And TV
Charles S. GolvinSeptember 6, 2011
What are the future trends associated with: 1) mobile over-the-air transmission to mobile devices (local TV), and 2) adoption and road map of mobile devices equipped with over-the-air tuners?
For Marketing Leadership Professionals
Client Inquiry:The Pipeline Is Half Empty
Peter BurrisAugust 17, 2011
I just read Forrester's August 2, 2011, "The Pipeline Is Less Than Half Empty" report and wondered if less than 30% of all leads are marketing generated, on a good day, where does the other 70+% come...
For Marketing Leadership Professionals
Client Inquiry:Gross Adds Of Major Mobile Carriers In The US
Charles S. GolvinJuly 11, 2011
How did the four major cell phone carriers (AT&T, T-Mobile, Verizon, Sprint) perform in gross adds over the past three quarters (i.e., new activations for Q4 2010 through Q2 2011)?
For Marketing Leadership Professionals
Client Inquiry:Windows Phone 7 Outlook
Charles S. GolvinJuly 1, 2011
Does Forrester think that the Win7 smartphones will establish a significant share of market?
For CMO Professionals
Client Inquiry:How Can Marketing Best Enable Sales And Develop Leads In A Complex B2B Environment?
Jeff ErnstJune 28, 2011
How can marketing best support sales with marketing tactics that work best in a complex business-to-business (B2B) sales environment to drive leads, develop relationships with centers of influence...
For CMO Professionals
Client Inquiry:What Percentage Of Revenues Will Be Spent For Marketing In B2B?
Jeff ErnstJune 28, 2011
According to Forrester's March 22, 2011, "Bigger B2B Marketing Budgets Come With Great Expectations" report, what percentage of revenues will be spent for marketing, or what is the ratio of marketing...
For eBusiness & Channel Strategy Professionals
Client Inquiry:Postmortem Of The US Online Holiday Season 2010
Sucharita MulpuruJune 20, 2011
What works in digital marketing to drive online and in-store traffic for a consumer electronics retailer during the holiday period (October thru December); with a specific focus on Black Friday and...
For Vendor Strategy Professionals
Client Inquiry:An Asia Pacific Perspective On Consumer Technology Adoption
Bryan WangJune 14, 2011
1) Who controls wireless broadband? Is it the telcos, cable companies, or other? Who are the players? What does the marketplace look like in both the US and abroad? 2) What about consolidation within...
For Marketing Leadership Professionals
Client Inquiry:Mobile Internet Usage
Charles S. GolvinJune 2, 2011
What is the penetration of mobile Internet usage?
For eBusiness & Channel Strategy Professionals
Client Inquiry:How QR Code Needs Differ Between Customers
Julie A. AskJune 1, 2011
After reading Forrester's September 21, 2010,"2D Bar Codes: Learn Why There's No Urgency" report we would like to discuss the following issues: 1) Are there other manufacturers who have been...
For Marketing Leadership Professionals
Client Inquiry:Multiple-Input And Multiple-Output (MIMO) Wireless Services
Charles S. GolvinMay 31, 2011
For the handheld devices (mobile phones, Android tablets, iPads, etc.) that will support 802.11n, will they support MIMO or just use single antennas? Is the answer different for phones versus other...
For eBusiness & Channel Strategy Professionals
Client Inquiry:Competitive Analysis Of Mobile Strategy For US Wealth Management Firms
Bill DoyleMay 25, 2011
We are looking at competitor analysis for strategies and implementation, as well as current capabilities for other US wealth management (USWM) firms in mobility devices (e.g., smartphones and...
For Marketing Leadership Professionals
Client Inquiry:Number Of US iPhones
Charles S. GolvinMay 13, 2011
How many mobile subscribers have an iPhone in the US?
For eBusiness & Channel Strategy Professionals
Client Inquiry:How Many Clicks Before A Customer Abandons?
Diane ClarksonApril 28, 2011
Can you help us with a metric we are trying to find related to how many clicks a consumer accepts before abandonment?

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eCommerce

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For eBusiness & Channel Strategy Professionals

Client Inquiry:How Insurance Companies Are Developing Their Billing Systems

For eBusiness & Channel Strategy Professionals

Client Inquiry:What Are Some Useful Chat Contact Center KPI Benchmarks?

For Marketing Leadership Professionals

Client Inquiry:How Are Brands Encouraging Social Interaction On Mobile Devices?

For Marketing Leadership Professionals

Client Inquiry:Windows 8 Strategic Assessment

For Marketing Leadership Professionals

Client Inquiry:The Future Of Phone Numbers

For eBusiness & Channel Strategy Professionals

Client Inquiry:Building Multichannel Capabilities For Long-Term Financial Plans

For eBusiness & Channel Strategy Professionals

Client Inquiry:Who Owns The Website?

For Marketing Leadership Professionals

Client Inquiry:Consumer Usage Of Mi-Fi Routers

For eBusiness & Channel Strategy Professionals

Client Inquiry:Digital Engagement Measurement

For Security & Risk Professionals

Client Inquiry:Best Practices In Single Sign-On For eCommerce Sites

For eBusiness & Channel Strategy Professionals

Client Inquiry:QR Code Strategy

For Marketing Leadership Professionals

Client Inquiry:Product Strategy For Mobile Video And TV

For Marketing Leadership Professionals

Client Inquiry:The Pipeline Is Half Empty

For Marketing Leadership Professionals

Client Inquiry:Gross Adds Of Major Mobile Carriers In The US

For Marketing Leadership Professionals

Client Inquiry:Windows Phone 7 Outlook

For CMO Professionals

Client Inquiry:How Can Marketing Best Enable Sales And Develop Leads In A Complex B2B Environment?

For CMO Professionals

Client Inquiry:What Percentage Of Revenues Will Be Spent For Marketing In B2B?

For eBusiness & Channel Strategy Professionals

Client Inquiry:Postmortem Of The US Online Holiday Season 2010

For Vendor Strategy Professionals

Client Inquiry:An Asia Pacific Perspective On Consumer Technology Adoption

For Marketing Leadership Professionals

Client Inquiry:Mobile Internet Usage

For eBusiness & Channel Strategy Professionals

Client Inquiry:How QR Code Needs Differ Between Customers

For Marketing Leadership Professionals

Client Inquiry:Multiple-Input And Multiple-Output (MIMO) Wireless Services

For eBusiness & Channel Strategy Professionals

Client Inquiry:Competitive Analysis Of Mobile Strategy For US Wealth Management Firms

For Marketing Leadership Professionals

Client Inquiry:Number Of US iPhones

For eBusiness & Channel Strategy Professionals

Client Inquiry:How Many Clicks Before A Customer Abandons?

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