eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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141 results in Reports

  • eCommerce
  • eBusiness & Channel Strategy
  • Past 12 months
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Indiabulls Real Estate Uses A Tablet App To Drive Sales Growth

    Use The IDEA Framework To Enhance Customer Engagement

    Indiabulls Real Estate Limited (IBREL), an India-based real estate developer, faced two key business challenges: engaging with prospective buyers to improve sales and reducing the cost of lead...

    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2014: North American Digital Banking

      Digital Disruption Will Push Banks To Innovate In Money Management, Sales, And Cross-Channel Interactions

      Five major forces will affect North American digital banking this year: a heavy regulatory burden; unrelenting changes in technology; consumers' rising digital expectations; digital disruption in...

      • Downloads: 86
    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2014: North American Digital Insurance

      The Age Of The Customer Mandates Five Actions In 2014

      Not that long ago, insurers dictated the engagement model for customers. Those days are gone. Now, customers are changing the rules: They are shifting from being passive sideliners and are willing...

      • Downloads: 82
    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2014: European Digital Insurance

      Digital Executives Must Lead The Transformation To Digital Business

      Digital disruption has arrived in insurance. Years of slow growth, low consumer trust, and heavy regulation have weakened incumbents. In the meantime, customer expectations have been rising, fuelling...

      • Downloads: 35
    • For eBusiness & Channel Strategy Professionals

      Report:Understand The Digital Business Landscape

      Landscape: The Digital Business Transformation Playbook

      To survive and thrive in the age of the customer, businesses must become digital. As an eBusiness professional, you face the growing reality that your customers, your touchpoints, your competitors,...

      • Downloads: 193
    • For eBusiness & Channel Strategy Professionals

      Report:Analyze This: Web Style Analytics Enters The Retail Store

      Privacy Remains A Significant Barrier For Adoption

      eBusiness leaders have a lot to offer retail store executives as they embark on injecting digital commerce technology into the physical store. Retail stores have been living in the analytical "dark...

      • Downloads: 131
    • For eBusiness & Channel Strategy Professionals

      Report:European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping

      Using Forrester's Online Retail Segmentation Data To Understand Multitouchpoint Shopping Behavior Across Europe

      European shoppers are embracing an ever increasing range of new devices and touchpoints across the path to purchase. eBusiness professionals must be prepared for the rise of multitouchpoint shopping....

      • Downloads: 122
    • For eBusiness & Channel Strategy Professionals

      Report:Why Shoppers Buy At General Merchants

      North American Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase

      Consumers today have a myriad of choices when deciding where to shop. The age of the customer is in full swing, and to best serve existing and potential customers, companies need to be...

      • Downloads: 16
    • For eBusiness & Channel Strategy Professionals

      Report:What You Need To Know About Mobile Payments In China

      China has the world's largest mobile phone market, with both smartphone penetration and mobile Internet adoption surging. Online retailers in China are seeing rapid growth of traffic and sales from...

      • Downloads: 111
    • For eBusiness & Channel Strategy Professionals

      Report:The Global eCommerce Opportunity

      Landscape: The eCommerce Globalization Playbook

      Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

      • Downloads: 1288
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:The Evolution Of Global eCommerce Markets

      Vision: The eCommerce Globalization Playbook

      Global eCommerce is evolving — rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

      • Downloads: 1662
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile's Trojan Horse: The Messaging Platform

      Engage Customers In Their Mobile Moments — Even If The Moments Aren't Yours

      Companies with a strong mobile user base are going public and being acquired for astounding valuations. Some have no revenue, and you likely haven't heard of most of these companies. You are probably...

      • Downloads: 147
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:The ROI Of Digital Business Transformation

      Business Case: The Digital Business Transformation Playbook

      Kick-starting a digital business transformation can be a daunting prospect for an eBusiness professional. Firms are investing tens and even hundreds of millions of dollars in the wholesale...

      • Downloads: 588
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Define New Metrics For Digital Business Success

      Performance Management: The Digital Business Transformation Playbook

      Digital business has broken traditional metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to inform eBusiness executives of the impact of consumer...

      • Downloads: 681
    • For eBusiness & Channel Strategy Professionals

      Report:Sustain A Digital Culture

      Continuous Improvement: The Digital Business Transformation Playbook

      Organizations face a number of roadblocks as they transform to become truly digital businesses. Legacy technology, siloed KPIs, and a lack of understanding of how customers really use emerging...

      • Downloads: 611
    • For eBusiness & Channel Strategy Professionals

      Report:Build A Digitally Savvy Organization

      Organization: The Digital Business Transformation Playbook

      To survive the destructive forces of digital disruption, eBusiness leaders must drive digital business transformation. Yet most current digital organizations are too tactical to create competitive...

      • Downloads: 210
    • For eBusiness & Channel Strategy Professionals

      Report:The Digital Business Imperative

      Vision: The Digital Business Transformation Playbook

      Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are...

      • Downloads: 255
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Build An Agile Organization

      eBusiness leaders face an increasing number of organizational challenges. Delivering compelling cross-touchpoint customer experiences demands cross-functional collaboration and fundamentally new ways...

      • Downloads: 851
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Enhance Your Digital Capabilities With The Digital Maturity Model

      Assessment: Digital Business Transformation Playbook

      Digital disruptors are tearing up the rule books, and no industry is immune. In response, firms must take a different approach to digital strategy, embedding digital capabilities into the heart of...

      • Downloads: 180
    • For eBusiness & Channel Strategy Professionals

      Report:Manage The Cross-Touchpoint Customer Journey

      Processes: The Digital Business Transformation Playbook

      Today's consumer engages through a variety of touchpoints, yet many brands struggle to deliver cross-touchpoint experiences. Too many firms focus on each touchpoint in isolation and fail to enable...

      • Downloads: 1720
      • Comments: 2
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Kick-Start Your Digital Business Transformation

      Executive Overview: The Digital Business Transformation Playbook

      In the age of the customer, business is digital. Digital technologies are empowering customers like never before, transforming how they discover, explore, buy, and engage with brands and products....

      • Downloads: 154
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Mobile And Tablet Commerce Forecast, 2013 To 2018 (US)

      ForecastView Spreadsheet

      2013 was a clear turning point for mobile commerce (mCommerce) in the US. Retailers are currently undergoing a business model transition similar to the one that occurred almost a decade ago with the...

      • Downloads: 3
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Create Your Global eCommerce Road Map

      Road Map: The eCommerce Globalization Playbook

      eBusiness professionals with a global initiative often understand the potential opportunity in front of them, but may be unsure of how to capitalize on it. This report, the road map chapter for the...

      • Downloads: 130
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2013 To 2018 (US)

      ForecastView Spreadsheet

      US online retail sales continue to thrive: They accounted for almost 9% of the $3.2 trillion total retail market in 2013 and will continue to grow at a compound annual growth rate (CAGR) of nearly...

      • For eBusiness & Channel Strategy Professionals

        Report:The Five Key Success Factors Of A Global eBusiness

        Strategic Plan: The eCommerce Globalization Playbook

        One of the questions that organizations launching a global eCommerce operation commonly ask is, "What are the common elements behind a successful global eCommerce strategy?" We can see that the...

        • Downloads: 119
        • Rating: