Forrester

For CIO Professionals

Report:Mobile Engagement Demands Process Transformation

Processes: The CIO's Mobile Engagement Playbook

To take advantage of an app in an employee's or customer's pocket, you have to help them accomplish a task quickly and easily whenever they want to and wherever they are. That means CIOs and business...

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For CIO Professionals

Report:Build Your Mobile Engagement Strategy

Strategic Plan: The CIO's Mobile Engagement Playbook

Mobile technology is rapidly evolving as a means for organizations to deliver new customer experiences, enhance customer value, and improve employee productivity. When combined with social, cloud,...

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For CIO Professionals

Report:The Business Impact Of Mobile Engagement

Business Case: The CIO's Mobile Engagement Playbook

Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

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For CIO Professionals

Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

• Downloads: 251

For CIO Professionals

Report:Industry Innovation: Retail

Technology Trends That Retail CIOs Must Tap To Drive Growth

Today's retail CIOs can radically influence the future of their business, with more new opportunities to use technology to transform the competitive landscape since the emergence of EPOS in the early...

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For CIO Professionals

Report:Olympic Opportunities In Emerging Markets

Smart Host Cities Think Outside The Stadium

The 2008 Olympic Games were a major milestone not only for China but also for other emerging market countries hosting the Olympic Games. In just a decade, the Olympic venues will include three of the...

• Downloads: 358

For CIO Professionals

Report:Market Overview: The Advent Of Enterprise Carbon And Energy Management Systems

Sketching The New Opportunities For IT Vendor Strategists

A new liability is coming onto the collective balance sheet of companies around the world: carbon. In the context of increasing awareness of the business and societal risks of climate change,...

• Downloads: 1023

For CIO Professionals

Report:Retail CIOs: Prepare For Retail 2020

Well-Conceived Options For Game-Changing Technologies Will Catapult Your Perceived Value

Retail in Europe and North America is in the eye of a storm. Battered first by the fragmentation of traditional mass markets, then by the challenge of cross-channel interaction, and finally by a...

• Downloads: 1316

For CIO Professionals

Report:Best Practices: Implementing Online Chat

As companies move to improve their online customer experience, many more are using text-based chat to better engage visitors to their site. But the customer service organization, in conjunction with...

• Downloads: 1508

For CIO Professionals

Report:2007 SOA Industry Adoption Trends In Asia Pacific

The Finance And Public Sectors Consolidate, While Other Sectors Play Catch-Up

Service-oriented architecture (SOA) continues to show growth in Asia Pacific; many businesses are fulfilling their previous plans to move toward an SOA as they look to enhance their IT agility,...

• Downloads: 287

For CIO Professionals

Report:In Search Of Green Technology Consumers

Why Tech Marketers Should Target This Emerging Segment

A distinct segment of green technology consumers ready to put their dollars behind eco-friendly product choices is becoming visible. Forrester's Technographics® surveys reveal that consumers who...

• Downloads: 547

For CIO Professionals

Report:Australia's Retail Industry: IT Market Trends And Opportunities, 2006-2010

This report assesses the Australian retail industry and market opportunities for vendor strategists, and examines eight key segments in the dynamic and extremely competitive retail sector: food,...

For CIO Professionals

Report:Green Electronics: Coming To A Wal-Mart Near You

Wal-Mart's Focus On Sustainable Electronics Will Encourage Green Technology

Retailers, like companies in most industries, are adopting more environmentally responsible business practices. Wal-Mart, the world's largest retailer, recently announced plans to evaluate consumer...

• Downloads: 234

For CIO Professionals

Report:Retail Boom Fueled By IT In India And China

This document provides vendor strategists with an overview of IT in China's and India's retail sector. It also forecasts the IT market opportunity through 2010 for both countries' retail segments....

For CIO Professionals

Report:China's Retail Industry: IT Market Trends And Opportunities, 2006-2010

This report provides vendor strategists with an assessment of the IT opportunities available in China's retail industry. The report examines the eight key segments in the country's retail sector,...

For CIO Professionals

Report:India's Retail Industry: IT Market Trends And Opportunities, 2006-2010

This report provides vendor strategists with an assessment of the IT opportunities available in the Indian retail industry. The report examines the eight key segments in India's retail sector, which...

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