eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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37 results in Reports

  • eCommerce
  • CIO
  • Business Technographics
  • For CIO Professionals

    Report:India Tech Market Outlook: 2014

    Customer Obsession Takes Center Stage For Technology Spending

    IT purchases in India will reach US$29 billion in 2014. As in other emerging economies, India's tech market is still largely hardware-driven, but spending on software and services is gaining...

    • Downloads: 162
    • Rating:
  • For CIO Professionals

    Report:Workforce Personas And The Mobile App Gap

    Productivity Apps, Process Apps, Or Both? Personas Help You Decide

    The mobile mind shift that people are experiencing at home — to expect everything on a mobile device — drives their mobile expectations at work as well. IT is slow to respond with mobile...

    • Downloads: 348
    • Comments: 1
    • Rating:
  • For CIO Professionals

    Report:Ten Myths And Realities Of The Software Market In 2013

    Forrester's Forrsights Survey Helps Sort The Myths From The Reality

    CIOs face many difficult decisions every day. They make some decisions based on hard facts that they can validate, but they base many decisions on broad assumptions and a particular understanding of...

    • Downloads: 489
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  • For CIO Professionals

    Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

    Benchmark: The CIO's Mobile Engagement Playbook

    Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

    • Downloads: 494
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  • For CIO Professionals

    Report:Tracking The Renegade Technology Buyer

    Understanding The What And Why Of Business Executives' Spending On Technology

    After nearly a decade in hibernation, the business buyer has re-emerged as a major spender and force in IT spending. To better understand the return of tech spending outside the formal IT budget and...

    • Downloads: 304
    • Rating:
  • For CIO Professionals

    Report:The Hybrid² Integration Challenge

    CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps

    As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

    • Downloads: 697
    • Comments: 5
    • Rating:
  • For CIO Professionals

    Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

    Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

    This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

    • Downloads: 371
  • For CIO Professionals

    Report:Mastering The Business Tablet Landscape

    Landscape: The CIO's Mobile Engagement Playbook

    Tablets are the darlings of hypermobile employees who want to be always connected and productive. They are the newest player in the mobile landscape and are even starting to be a viable alternative...

    • Downloads: 786
  • For CIO Professionals

    Report:Forrsights: The Macro Trends Shaping The Tech Industry This Decade

    Emerging Opportunities And Imperatives For An IT Industry In Transformation

    Rather than quietly maturing into middle age as it enters its seventh decade, the information and communications technology (ICT) industry is continuing to evolve rapidly. The ICT landscape is roiled...

    • Downloads: 1153
  • For CIO Professionals

    Report:Services-Led Solutions Reshape The Security Market

    Redefining Your Competition, Partners, And Value Proposition When Everyone's A Security Vendor

    The IT security market is about to undergo a significant transformation toward becoming a services-led market. Several disruptive trends are overwhelming end user IT security practices, and the...

    • Downloads: 879
  • For CIO Professionals

    Report:Ignoring Cloud Risks A Growing Gap Between I&O And The Business

    Navigating The Shifts In Computing Infrastructure

    Over the past several years, we've seen two key cloud trends in the infrastructure-as-a-service (IaaS) space: 1) Public cloud adoption rates are highest among "informal buyers" (non-IT employees),...

    • Downloads: 687
  • For CIO Professionals

    Report:The Coming Upheaval In Tech Services

    Four Economic And Technology Factors Will Combine To Recast The Business

    The tech services market is about to undergo a massive transformation that will call traditional provider business models into question. Four factors will combine to dramatically change the dynamics,...

    • Downloads: 2010
  • For CIO Professionals

    Report:Business Web 2.0 Buyer Profile: 2010

    Web 2.0 Technologies Find Internal And External Roles In Firms

    Business leader interest in Web 2.0 technologies has led software vendors of all stripes to add social layers to their applications. Sixty-five percent of firms have adopted at least one Web 2.0...

    • Downloads: 591
  • For CIO Professionals

    Report:The State Of Collaboration Software Adoption

    Firms Continue To Turn To Collaboration Software After Recession

    Collaboration software adoption grew during the recessionary years of 2008 and 2009, and we anticipate this continuing. Why? Changes in how businesses work internally and with their customers and...

    • Downloads: 958
  • For CIO Professionals

    Report:As IaaS Cloud Adoption Goes Global, Tech Vendors Must Address Local Concerns

    Infrastructure-As-A-Service Clouds Are Local, And So Are Their Implications

    Despite the buzz about cloud computing, global adoption rates for infrastructure-as-a-service (IaaS) remain anemic. However, a look at regional differences in adoption and local concerns reveals that...

    • Downloads: 1244
  • For CIO Professionals

    Report:IT Buyers Prioritize Virtualization Over Cloud

    Strategists Should Plan Practical Offerings And Messaging For Buyers

    In the Forrester Enterprise And SMB Hardware Survey, North America And Europe, Q3 2009, we used carefully worded questions to test buyer priorities on initiatives for virtualization, consolidation,...

    • Downloads: 874
  • For CIO Professionals

    Report:Rewrite The Netbook Story For Business Technology Buyers

    Position Netbooks For Business Use — Especially In Emerging Markets

    For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business use....

    • Downloads: 413
  • For CIO Professionals

    Report:Reach Real Global B2B Tech Audiences With Virtual Events

    New Tools And Best Practices For B2B Marketing Beyond Borders

    The downturn is turning out to be a double whammy for tech marketers. Budget cuts and a significant drop in the effectiveness of tried-and-true tools, like trade shows, make calls to reach wider...

    • Downloads: 442
  • For CIO Professionals

    Report:Get B2B Messages Right: Balance Global Consistency And Local Relevancy

    With marketing budgets under close scrutiny, global tech marketers need to ensure that marketing messages are spot on. Yet, "spot on" is not the same for all audiences across markets. While corporate...

    • Downloads: 334
  • For CIO Professionals

    Report:Making The SaaS And Collaboration Marriage Work

    A Framework For Collaboration SaaS Vendors To Capitalize On The Channel

    Finding collaboration and Web 2.0 technologies to facilitate collaboration between employees and partners is a top business priority. How technology enters businesses is changing as business leaders...

    • Downloads: 720
  • For CIO Professionals

    Report:Retail CIOs: Prepare For Retail 2020

    Well-Conceived Options For Game-Changing Technologies Will Catapult Your Perceived Value

    Retail in Europe and North America is in the eye of a storm. Battered first by the fragmentation of traditional mass markets, then by the challenge of cross-channel interaction, and finally by a...

    • Downloads: 1373
  • For CIO Professionals

    Report:Yet Another Cloud

    Forrester's First Proposal Of A Cloud Taxonomy

    Despite the current crisis, the demand for cloud computing is growing at enterprises and small and medium-sized businesses (SMBs). Some customers consider virtual infrastructure in the Internet as...

    • Downloads: 1420
  • For CIO Professionals

    Report:B2B Digital Marketing: A Global Deep Dive Into Local Decision-Makers

    Map Local Marketing Mix To How Buyers Inform Purchase Decisions

    Expanding into new markets requires tech marketers to sharpen local marketing strategies. Buyers in emerging markets, shaped by distinct cultures, languages, and channels, buy according to local...

    • Downloads: 788
  • For CIO Professionals

    Report:Client Firms Scrutinize Green IT Services Providers

    Providers: Polish Your Value Proposition To Differentiate

    Data from Forrester's Business Data Services surveys show continued interest in green IT services. One-third of the surveyed enterprises plan for a green IT services engagement in the coming year....

    • Downloads: 240
  • For CIO Professionals

    Report:Sources Of Offline And Online Media Influence For Purchasing Decisions: North America And Europe

    An overview of offline and online media that influence purchasing decisions of North American and European firms.

    • Downloads: 2