eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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32 results in Reports

  • eCommerce
  • CIO
  • Business Technographics
  • For CIO Professionals

    Report:Serving Your Customer-Obsessed Employees

    Analyze And Close Your Customer Engagement Technology Gap

    In the age of the customer, every employee has a responsibility to win, serve, and retain customers, directly, indirectly, or, in the case of customer-obsessed employees, both. As the head of the...

    • Downloads: 128
  • For CIO Professionals

    Report:India Tech Market Outlook: 2014

    Customer Obsession Takes Center Stage For Technology Spending

    IT purchases in India will reach US$29 billion in 2014. As in other emerging economies, India's tech market is still largely hardware-driven, but spending on software and services is gaining...

    • Downloads: 226
  • For CIO Professionals

    Report:The Hybrid² Integration Challenge

    CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps

    As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

    • Downloads: 793
  • For CIO Professionals

    Report:Forrsights: The Macro Trends Shaping The Tech Industry This Decade

    Emerging Opportunities And Imperatives For An IT Industry In Transformation

    Rather than quietly maturing into middle age as it enters its seventh decade, the information and communications technology (ICT) industry is continuing to evolve rapidly. The ICT landscape is roiled...

    • Downloads: 1166
  • For CIO Professionals

    Report:Services-Led Solutions Reshape The Security Market

    Redefining Your Competition, Partners, And Value Proposition When Everyone's A Security Vendor

    The IT security market is about to undergo a significant transformation toward becoming a services-led market. Several disruptive trends are overwhelming end user IT security practices, and the...

    • Downloads: 887
  • For CIO Professionals

    Report:Ignoring Cloud Risks A Growing Gap Between I&O And The Business

    Navigating The Shifts In Computing Infrastructure

    Over the past several years, we've seen two key cloud trends in the infrastructure-as-a-service (IaaS) space: 1) Public cloud adoption rates are highest among "informal buyers" (non-IT employees),...

    • Downloads: 700
  • For CIO Professionals

    Report:The Coming Upheaval In Tech Services

    Four Economic And Technology Factors Will Combine To Recast The Business

    The tech services market is about to undergo a massive transformation that will call traditional provider business models into question. Four factors will combine to dramatically change the dynamics,...

    • Downloads: 2037
  • For CIO Professionals

    Report:Business Web 2.0 Buyer Profile: 2010

    Web 2.0 Technologies Find Internal And External Roles In Firms

    Business leader interest in Web 2.0 technologies has led software vendors of all stripes to add social layers to their applications. Sixty-five percent of firms have adopted at least one Web 2.0...

    • Downloads: 597
  • For CIO Professionals

    Report:The State Of Collaboration Software Adoption

    Firms Continue To Turn To Collaboration Software After Recession

    Collaboration software adoption grew during the recessionary years of 2008 and 2009, and we anticipate this continuing. Why? Changes in how businesses work internally and with their customers and...

    • Downloads: 959
  • For CIO Professionals

    Report:As IaaS Cloud Adoption Goes Global, Tech Vendors Must Address Local Concerns

    Infrastructure-As-A-Service Clouds Are Local, And So Are Their Implications

    Despite the buzz about cloud computing, global adoption rates for infrastructure-as-a-service (IaaS) remain anemic. However, a look at regional differences in adoption and local concerns reveals that...

    • Downloads: 1254
  • For CIO Professionals

    Report:IT Buyers Prioritize Virtualization Over Cloud

    Strategists Should Plan Practical Offerings And Messaging For Buyers

    In the Forrester Enterprise And SMB Hardware Survey, North America And Europe, Q3 2009, we used carefully worded questions to test buyer priorities on initiatives for virtualization, consolidation,...

    • Downloads: 878
  • For CIO Professionals

    Report:Rewrite The Netbook Story For Business Technology Buyers

    Position Netbooks For Business Use — Especially In Emerging Markets

    For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business use....

    • Downloads: 415
  • For CIO Professionals

    Report:Reach Real Global B2B Tech Audiences With Virtual Events

    New Tools And Best Practices For B2B Marketing Beyond Borders

    The downturn is turning out to be a double whammy for tech marketers. Budget cuts and a significant drop in the effectiveness of tried-and-true tools, like trade shows, make calls to reach wider...

    • Downloads: 446
  • For CIO Professionals

    Report:Get B2B Messages Right: Balance Global Consistency And Local Relevancy

    With marketing budgets under close scrutiny, global tech marketers need to ensure that marketing messages are spot on. Yet, "spot on" is not the same for all audiences across markets. While corporate...

    • Downloads: 338
  • For CIO Professionals

    Report:Making The SaaS And Collaboration Marriage Work

    A Framework For Collaboration SaaS Vendors To Capitalize On The Channel

    Finding collaboration and Web 2.0 technologies to facilitate collaboration between employees and partners is a top business priority. How technology enters businesses is changing as business leaders...

    • Downloads: 721
  • For CIO Professionals

    Report:Retail CIOs: Prepare For Retail 2020

    Well-Conceived Options For Game-Changing Technologies Will Catapult Your Perceived Value

    Retail in Europe and North America is in the eye of a storm. Battered first by the fragmentation of traditional mass markets, then by the challenge of cross-channel interaction, and finally by a...

    • Downloads: 1392
  • For CIO Professionals

    Report:Yet Another Cloud

    Forrester's First Proposal Of A Cloud Taxonomy

    Despite the current crisis, the demand for cloud computing is growing at enterprises and small and medium-sized businesses (SMBs). Some customers consider virtual infrastructure in the Internet as...

    • Downloads: 1425
  • For CIO Professionals

    Report:B2B Digital Marketing: A Global Deep Dive Into Local Decision-Makers

    Map Local Marketing Mix To How Buyers Inform Purchase Decisions

    Expanding into new markets requires tech marketers to sharpen local marketing strategies. Buyers in emerging markets, shaped by distinct cultures, languages, and channels, buy according to local...

    • Downloads: 800
  • For CIO Professionals

    Report:Client Firms Scrutinize Green IT Services Providers

    Providers: Polish Your Value Proposition To Differentiate

    Data from Forrester's Business Data Services surveys show continued interest in green IT services. One-third of the surveyed enterprises plan for a green IT services engagement in the coming year....

    • Downloads: 241
  • For CIO Professionals

    Report:Sources Of Offline And Online Media Influence For Purchasing Decisions: North America And Europe

    An overview of offline and online media that influence purchasing decisions of North American and European firms.

    • Downloads: 4
  • For CIO Professionals

    Report:The Enterprise IT Security Buyer Profile: 2009

    Identifying High Spenders And Understanding Their Tech Adoption Trends And Buying Behavior

    Security is one of the more resilient areas of IT spending in this global recession. IT security spending has been steadily increasing when measured as a percentage of the overall IT operating budget...

    • Downloads: 652
  • For CIO Professionals

    Report:Technology Populism Shapes The Collaboration Vendor Landscape

    A Bottom-Up And Top-Down Selling Approach Is Required

    The transition from IT to business technology (BT), technology populism, and the down economy are changing businesses and the collaboration vendors that serve them. The door has opened to new vendors...

    • Downloads: 559
  • For CIO Professionals

    Report:Expand Globally, Market Locally

    Adapting The Four Ps Of Marketing To New B2B Markets

    Taking the show on the road — expanding into new markets — is a daunting proposition for tech marketers. New markets mean new requirements, including not only product features, but also...

    • Downloads: 752
  • For CIO Professionals

    Report:Digital Media Rise In Importance To Reach Enterprise Mobility Buyers

    Mobility Product Marketing Mix Must Include Digital Media

    The enterprise mobility arena is heating up as companies are implementing various mobile networks, supporting multiple mobile devices, and deploying a wide range of information- and task-oriented...

    • Downloads: 284
  • For CIO Professionals

    Report:2007 SOA Country Adoption Trends In Asia Pacific

    China And ANZ Lead A Maturing Region

    Service-oriented architecture (SOA) continues to show growth in Asia Pacific as many businesses fulfill their previous plans to move toward an SOA as they aim to enhance their IT agility, integrate...

    • Downloads: 273