Forrester

For CIO Professionals

Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

Benchmark: The CIO's Mobile Engagement Playbook

Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

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For CIO Professionals

Report:Tracking The Renegade Technology Buyer

Understanding The What And Why Of Business Executives' Spending On Technology

After nearly a decade in hibernation, the business buyer has re-emerged as a major spender and force in IT spending. To better understand the return of tech spending outside the formal IT budget and...

• Downloads: 126
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For CIO Professionals

Report:The Hybrid² Integration Challenge

CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps

As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

• Downloads: 186
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For CIO Professionals

Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

• Downloads: 249

For CIO Professionals

Report:Mastering The Business Tablet Landscape

Landscape: The CIO's Mobile Engagement Playbook

Tablets are the darlings of hypermobile employees who want to be always connected and productive. They are the newest player in the mobile landscape and are even starting to be a viable alternative...

• Downloads: 566

For CIO Professionals

Report:Services-Led Solutions Reshape The Security Market

Redefining Your Competition, Partners, And Value Proposition When Everyone's A Security Vendor

The IT security market is about to undergo a significant transformation toward becoming a services-led market. Several disruptive trends are overwhelming end user IT security practices, and the...

• Downloads: 831

For CIO Professionals

Report:The Coming Upheaval In Tech Services

Four Economic And Technology Factors Will Combine To Recast The Business

The tech services market is about to undergo a massive transformation that will call traditional provider business models into question. Four factors will combine to dramatically change the dynamics,...

• Downloads: 1907

For CIO Professionals

Report:Business Web 2.0 Buyer Profile: 2010

Web 2.0 Technologies Find Internal And External Roles In Firms

Business leader interest in Web 2.0 technologies has led software vendors of all stripes to add social layers to their applications. Sixty-five percent of firms have adopted at least one Web 2.0...

• Downloads: 579

For CIO Professionals

Report:The State Of Collaboration Software Adoption

Firms Continue To Turn To Collaboration Software After Recession

Collaboration software adoption grew during the recessionary years of 2008 and 2009, and we anticipate this continuing. Why? Changes in how businesses work internally and with their customers and...

• Downloads: 939

For CIO Professionals

Report:As IaaS Cloud Adoption Goes Global, Tech Vendors Must Address Local Concerns

Infrastructure-As-A-Service Clouds Are Local, And So Are Their Implications

Despite the buzz about cloud computing, global adoption rates for infrastructure-as-a-service (IaaS) remain anemic. However, a look at regional differences in adoption and local concerns reveals that...

• Downloads: 1207

For CIO Professionals

Report:IT Buyers Prioritize Virtualization Over Cloud

Strategists Should Plan Practical Offerings And Messaging For Buyers

In the Forrester Enterprise And SMB Hardware Survey, North America And Europe, Q3 2009, we used carefully worded questions to test buyer priorities on initiatives for virtualization, consolidation,...

• Downloads: 866

For CIO Professionals

Report:Rewrite The Netbook Story For Business Technology Buyers

Position Netbooks For Business Use — Especially In Emerging Markets

For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business use....

• Downloads: 404

For CIO Professionals

Report:Reach Real Global B2B Tech Audiences With Virtual Events

New Tools And Best Practices For B2B Marketing Beyond Borders

The downturn is turning out to be a double whammy for tech marketers. Budget cuts and a significant drop in the effectiveness of tried-and-true tools, like trade shows, make calls to reach wider...

• Downloads: 421

For CIO Professionals

Report:Get B2B Messages Right: Balance Global Consistency And Local Relevancy

With marketing budgets under close scrutiny, global tech marketers need to ensure that marketing messages are spot on. Yet, "spot on" is not the same for all audiences across markets. While corporate...

• Downloads: 326

For CIO Professionals

Report:Making The SaaS And Collaboration Marriage Work

A Framework For Collaboration SaaS Vendors To Capitalize On The Channel

Finding collaboration and Web 2.0 technologies to facilitate collaboration between employees and partners is a top business priority. How technology enters businesses is changing as business leaders...

• Downloads: 704

For CIO Professionals

Report:Retail CIOs: Prepare For Retail 2020

Well-Conceived Options For Game-Changing Technologies Will Catapult Your Perceived Value

Retail in Europe and North America is in the eye of a storm. Battered first by the fragmentation of traditional mass markets, then by the challenge of cross-channel interaction, and finally by a...

• Downloads: 1316

For CIO Professionals

Report:Yet Another Cloud

Forrester's First Proposal Of A Cloud Taxonomy

Despite the current crisis, the demand for cloud computing is growing at enterprises and small and medium-sized businesses (SMBs). Some customers consider virtual infrastructure in the Internet as...

• Downloads: 1404

For CIO Professionals

Report:B2B Digital Marketing: A Global Deep Dive Into Local Decision-Makers

Map Local Marketing Mix To How Buyers Inform Purchase Decisions

Expanding into new markets requires tech marketers to sharpen local marketing strategies. Buyers in emerging markets, shaped by distinct cultures, languages, and channels, buy according to local...

• Downloads: 751

For CIO Professionals

Report:Client Firms Scrutinize Green IT Services Providers

Providers: Polish Your Value Proposition To Differentiate

Data from Forrester's Business Data Services surveys show continued interest in green IT services. One-third of the surveyed enterprises plan for a green IT services engagement in the coming year....

• Downloads: 235

For CIO Professionals

Report:Sources Of Offline And Online Media Influence For Purchasing Decisions: North America And Europe

An overview of offline and online media that influence purchasing decisions of North American and European firms.

For CIO Professionals

Report:The Enterprise IT Security Buyer Profile: 2009

Identifying High Spenders And Understanding Their Tech Adoption Trends And Buying Behavior

Security is one of the more resilient areas of IT spending in this global recession. IT security spending has been steadily increasing when measured as a percentage of the overall IT operating budget...

• Downloads: 636

For CIO Professionals

Report:Technology Populism Shapes The Collaboration Vendor Landscape

A Bottom-Up And Top-Down Selling Approach Is Required

The transition from IT to business technology (BT), technology populism, and the down economy are changing businesses and the collaboration vendors that serve them. The door has opened to new vendors...

• Downloads: 545

For CIO Professionals

Report:Expand Globally, Market Locally

Adapting The Four Ps Of Marketing To New B2B Markets

Taking the show on the road — expanding into new markets — is a daunting proposition for tech marketers. New markets mean new requirements, including not only product features, but also...

• Downloads: 722

For CIO Professionals

Report:Digital Media Rise In Importance To Reach Enterprise Mobility Buyers

Mobility Product Marketing Mix Must Include Digital Media

The enterprise mobility arena is heating up as companies are implementing various mobile networks, supporting multiple mobile devices, and deploying a wide range of information- and task-oriented...

• Downloads: 272

For CIO Professionals

Report:2007 SOA Country Adoption Trends In Asia Pacific

China And ANZ Lead A Maturing Region

Service-oriented architecture (SOA) continues to show growth in Asia Pacific as many businesses fulfill their previous plans to move toward an SOA as they aim to enhance their IT agility, integrate...

• Downloads: 269