Forrester

For CIO Professionals

Report:The Business Impact Of Mobile Engagement

Business Case: The CIO's Mobile Engagement Playbook

Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

• Downloads: 706
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For Marketing Leadership Professionals

Report:E-Textbooks Are A Transitional Product

To Maximize Revenue, Product Strategists Must Transcend Analog Replicas

Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in response...

• Downloads: 408

For Marketing Leadership Professionals

Report:The Products That Lose When Tablets Win

Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers

Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

• Downloads: 1255

For Marketing Leadership Professionals

Report:The Financial Times Makes A Bold Move In Paid Apps

The Publisher Banks On HTML5 For Its Multiplatform Distribution Strategy

The Financial Times (FT) has extended its reputation as a pioneering digital publisher by launching FT.com via an HTML5 web application. This lets it distribute a digital version of its content to...

• Downloads: 265

For CMO Professionals

Report:eBook Buying Is About To Spiral Upward

US eBook Forecast, 2010 To 2015

Since Amazon.com introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been...

• Downloads: 1089

For Marketing Leadership Professionals

Report:How Demand Media Is Redefining Content

While traditional media companies agonize about how to charge consumers for expensively produced content, other providers are approaching the challenge of the post-Media Meltdown content market...

• Downloads: 768

For Marketing Leadership Professionals

Report:The Battle For The eBook Consumer

As Barnes & Noble Enters The Fray, eBook Sales Are Still Anybody's Game

When Barnes & Noble (B&N) launched its nook eReader at the aggressive price of $259 — a full $140 cheaper than other eReaders on the market with similar features — it drew attention to...

• Downloads: 1025

For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: North American Physical And Digital Media Consumer Habits

This survey highlights deck summarizes the key findings related to physical and digital media and online advertising from Forrester's North American Technographics Media And Advertising Online...

For Marketing Leadership Professionals

Report:Forrester's eReader Holiday Outlook 2009

Sales Will Exceed Forrester's Earlier Projections

This holiday season, eReaders will be one category that's a breakout success. Lower prices, more content, better distribution, and lots of media hype are contributing to faster-than-expected adoption...

• Downloads: 692

For Marketing Leadership Professionals

Report:The eReader Price Squeeze

Most Consumers Won't Pay The Real Price Of eReader Devices

eReader devices like Amazon.com's Kindle face a pricing conundrum: The cost of the display component is high and sales volumes are still modest, yet consumers demand and expect ever-lower prices....

• Downloads: 591

For Marketing Leadership Professionals

Report:Who Will Buy An eReader?

Later Adopters May Not Be As Loyal To Amazon.com

Awareness and ownership of eReaders is growing, spurred by marketing campaigns from Amazon.com and Sony as well as press coverage and word-of-mouth buzz. But Forrester's newest data suggests that...

• Downloads: 856

For Marketing Leadership Professionals

Report:The Recession's Impact On US Media Consumers

Eighteen months into the US recession, consumers are feeling the pain. They're cutting back on certain forms of media and entertainment, such as buying music CDs, DVDs, and magazines from a store or...

• Downloads: 546

For Marketing Leadership Professionals

Report:How Big Is The eReader Opportunity?

Book Readers Drive The Market Now, But That Will Change

The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

• Downloads: 2037

For eBusiness & Channel Strategy Professionals

Report:Market Overview: Digital eCommerce Solutions

The Landscape Of Digital eCommerce Solutions Continues To Evolve

Digital products have become a ubiquitous part of the modern lifestyle as consumers buy and download software and digital media of all types to consume — on their PCs, mobile phones, handheld...

• Downloads: 1661

For Marketing Leadership Professionals

Report:Six Ways Online Publishers Can Boost CPMs

With supply decidedly in advertisers' favor, online publishers struggle to charge rates that are high enough to support their content production and technology infrastructure costs. But this...

• Downloads: 670

For Customer Experience Professionals

Report:UK Newspaper Web Site Design, 2008

As part of a larger analysis of 12 firms across four industries, Forrester applied its Web Site Review methodology to the Web sites of the UK's top three newspapers: The Times, The Guardian, and...

• Downloads: 216

For eBusiness & Channel Strategy Professionals

Report:Is Hyperlocal Hype Or Happening?

What US Online Consumers Want From "Local" Media

Will going "hyperlocal"— serving the information needs of local neighborhoods or communities —offer a viable future for media companies online? That's a question many seek to answer as...

• Downloads: 539

For eBusiness & Channel Strategy Professionals

Report:What Consumers Want From Magazine Web Sites

Despite editors' best efforts, most magazine consumers don't see magazine Web sites as compelling content destinations. Consumers who do engage with magazines across channels are seeking content that...

• Downloads: 498

For eBusiness & Channel Strategy Professionals

Report:US B2C Online Paid Content: Five-Year Forecast

Experiential Games Have Currency, But TV And News Want To Be Free

Since Forrester last published its online paid content forecast in 2006, the world has radically changed. The definition of "online" has expanded. Once defined narrowly as the PC browser-accessed...

• Downloads: 1067

For eBusiness & Channel Strategy Professionals

Report:Print Magazine And Newspaper Subscribers Plan Cutbacks In The Year Ahead

Consumer Publications Will Suffer More Than Business Publications

The economic downturn is causing consumers to cut back even on small expenditures like print magazine and newspaper subscriptions. Forrester's data suggests that magazines will feel the pain more...

• Downloads: 336

For eBusiness & Channel Strategy Professionals

Report:How To Leverage Social Media For Audience And Revenue Growth

Social Strategies For Media And Entertainment eBusiness

The groundswell of consumers using social technologies poses both a threat and an opportunity for media companies. The threat has often been more visible than the opportunity: User-generated content...

• Downloads: 2068

For Customer Experience Professionals

Report:Best And Worst Of UK Site Design, 2008

Forrester Applies Its Web Site Review Methodology To 12 Major Firms

Forrester applied its Web Site Review methodology to the site experiences at 12 firms — three each of the largest newspapers, TV broadcasters, retailers, and wireless providers in the UK. Of...

• Downloads: 464

For eBusiness & Channel Strategy Professionals

Report:What Does An Audience-Focused Model Really Mean For Publishers?

Forrester Answers Publishers' Frequently Asked Questions

Forrester has been advising publishers that growing revenue profitably online will require embracing an audience-focused model — that is, selling ads against their audience wherever and however...

• Downloads: 590

For CIO Professionals

Report:Digital Media Rise In Importance To Reach Enterprise Mobility Buyers

Mobility Product Marketing Mix Must Include Digital Media

The enterprise mobility arena is heating up as companies are implementing various mobile networks, supporting multiple mobile devices, and deploying a wide range of information- and task-oriented...

• Downloads: 275

For eBusiness & Channel Strategy Professionals

Report:Publishers Must Focus On Audience, Not Content

CNET Networks Partners With Yahoo!, Blazing A New Path For Publishers

Since the mid-1990s, the cornerstone of publishers' digital strategy has been to drive traffic to their Web sites where they sell ads against readers of their content. But there are limits to how...

• Downloads: 547