Forrester

For eBusiness & Channel Strategy Professionals

Report:Rank Yourself With The eBusiness Maturity Model

Assessment: The Retail eCommerce Playbook

As retail companies evaluate their eCommerce opportunities, establishing a level set of their current strengths and weaknesses is essential. In 2008, Forrester introduced its proprietary eBusiness...

• Downloads: 851
• Comments: 1

For eBusiness & Channel Strategy Professionals

Report:Mobile Channel Strategy: An Overview

How eBusiness Leaders Should Approach Mobile As A Sales And Service Channel

Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are either...

• Downloads: 2166

For eBusiness & Channel Strategy Professionals

Report:Case Study: Furniture Brands International Adds B2C To Its B2B Offerings

Initial Lessons Learned As A Large, National B2B Brand Pilots eCommerce

Furniture Brands International, one of the US's leading designers, manufacturers, and retailers of home furnishings, has marketed through a wide range of retail channels — from mass-merchant...

• Downloads: 276

For eBusiness & Channel Strategy Professionals

Report:Using Channel Satisfaction Data To Build The Business Case For eBusiness

Forrester recently released a report showing the results of a survey of more than 4,500 US consumers and their level of satisfaction with Web, phone, and in-person interactions across 12 different...

• Downloads: 920

For eBusiness & Channel Strategy Professionals

Report:2009 Cost Of eBusiness Operations And Customer Acquisition

Competition Heats Up As Budgets Rise Along With Acquisition Costs

There's good news and bad news for eBusiness executives. A recent survey of our eBusiness And Channel Strategy Professional Research Panel found that online budgets will increase this year. While...

• Downloads: 592

For eBusiness & Channel Strategy Professionals

Report:Tapping Into US Online Auction Buyers

Understanding Online Auction Buyers And The Role Of The Auction Marketplace

By year-end 2007, 21% of US online consumers had purchased from an online auction in the past 12 months, representing a hefty slice of the eCommerce pie. Young, affluent, and tech-savvy, online...

• Downloads: 356

Report:An eBusiness And Channel Strategy Introduction To The State Of Consumers And Technology, 2008

Forrester has released its annual guide to US device adoption and forecasts, demographics, and technology attitudes and behaviors. This year's report offers a generational analysis to show key...

• Downloads: 855

For eBusiness & Channel Strategy Professionals

Report:How To Get Customers To Shop Online

How Consumers Research, Buy, And Get Service

Our research still shows that despite the adoption of online transactions, consumers prefer in-store experiences over the Web when it comes to researching, buying, and getting customer service. This...

• Downloads: 968

For eBusiness & Channel Strategy Professionals

Report:eBusiness Sales Strategies: Room For Improvement

Results Of Our Q4 2007 eBusiness, Channel And Product Management Panel

Forrester recently surveyed 131 current members of our eBusiness, Channel And Product Management Research Panel to get a sense of how they feel their firms are doing in the area of online sales...

• Downloads: 403

For eBusiness & Channel Strategy Professionals

Report:Web Buyers — And Their Expectations — Grow Up

Experienced Web Buyers Are Becoming The New Mainstream

The online shopper is maturing: Only one in 10 Web buyers has less than one year of online shopping experience, down from one out of five Web buyers in 2005. In fact, today, nearly one-third of Web...

• Downloads: 611

For eBusiness & Channel Strategy Professionals

Report:Retail Channel Surfers Prefer To Buy Offline

Understanding Web Buyers' Price Expectations For Retail Shopping Channels

Although the number of technologically inclined Web buyers is steadily increasing, Web buyers still prefer to shop in traditional offline stores, and their spending behavior confirms this — on...

• Downloads: 523

For eBusiness & Channel Strategy Professionals

Report:Who's Bidding And Selling In Online Auctions?

A look at US adults who are bidding and selling in online auctions.

• Downloads: 2

For eBusiness & Channel Strategy Professionals

Report:Who's Shopping Online In Canada?

Canadian eCommerce Adoption Remains Stagnant

Online adoption continues to build momentum in Canada, but eCommerce adoption does not: The number of Canadian consumers shopping online during 2006 remained stagnant over 2005. What's holding back...

• Downloads: 259

For eBusiness & Channel Strategy Professionals

Report:Retail eBusiness Executives Expect A Solid 2007

Industry Results Of Our eBusiness, Channel And Product Management Survey

Forrester recently surveyed our panel of 107 eBusiness and channel and product management executives to examine 2007 online budgets and priorities. Retail companies represented almost one-fifth of...

• Downloads: 82

For eBusiness & Channel Strategy Professionals

Report:eBusiness Managers' 2007 Outlook

Results Of Our First eBusiness, Channel And Product Management Survey

Forrester recently surveyed 107 current clients and prospects within our eBusiness, channel and product management research panel to examine 2007 online budgets and priorities. Our panelists include...

• Downloads: 103

For eBusiness & Channel Strategy Professionals

Report:Web Buyers Still Expect Lower Prices Online

But That Doesn't Mean Retailers Have To Bottom Feed

A history of insane promotions and deals has left the Web with the dubious reputation of being a bargain basement. As a result, online shoppers expect to find lower prices online than in other...

• Downloads: 173

For eBusiness & Channel Strategy Professionals

Report:Identifying Big Spenders Across Online Businesses

More Advanced Online Activities Correlate To Increased Online Spending

As the Web matures, firms from health plans to brokerages are opening up eBusiness channels that introduce consumers to more and more complex online transactions that go far beyond simple book...

• Downloads: 231