Forrester

For eBusiness & Channel Strategy Professionals

Report:Mobile Channel Strategy: An Overview

How eBusiness Leaders Should Approach Mobile As A Sales And Service Channel

Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are either...

• Downloads: 2166

For eBusiness & Channel Strategy Professionals

Report:Trends 2011: Cost Of eBusiness Operations And Customer Acquisition

Budgets And Costs Spike For B2B And Financial Services Firms

eBusiness budgets have risen steadily since 2008. In our annual survey of eBusiness and channel strategy professionals, we find that B2B and financial services firms in particular have dramatically...

• Downloads: 811
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For eBusiness & Channel Strategy Professionals

Report:Trends 2010: Staffing And Hiring For eBusiness

A few months into 2010, eBusiness is going strong, with restrained but modestly growing budgets and a shift under way toward a shared service organizational model. To get to the bottom of how...

• Downloads: 554

For eBusiness & Channel Strategy Professionals

Report:Using Channel Satisfaction Data To Build The Business Case For eBusiness

Forrester recently released a report showing the results of a survey of more than 4,500 US consumers and their level of satisfaction with Web, phone, and in-person interactions across 12 different...

• Downloads: 920

For eBusiness & Channel Strategy Professionals

Report:2009 Cost Of eBusiness Operations And Customer Acquisition

Competition Heats Up As Budgets Rise Along With Acquisition Costs

There's good news and bad news for eBusiness executives. A recent survey of our eBusiness And Channel Strategy Professional Research Panel found that online budgets will increase this year. While...

• Downloads: 592

Report:An eBusiness And Channel Strategy Introduction To The State Of Consumers And Technology, 2008

Forrester has released its annual guide to US device adoption and forecasts, demographics, and technology attitudes and behaviors. This year's report offers a generational analysis to show key...

• Downloads: 855

For eBusiness & Channel Strategy Professionals

Report:US Auto Insurers' Slow Merge Onto The Information Superhighway

US auto insurance carriers like Progressive and GEICO have grown their online channels significantly over the past few years. Yet in 2006, online applications accounted for only 5% of total auto...

• Downloads: 163

For eBusiness & Channel Strategy Professionals

Report:Financial Services eBusiness Managers Foresee A Solid 2007

Industry Results Of Our eBusiness, Channel, And Product Manager Online Survey

Forrester recently surveyed our panel of 107 eBusiness, channel, and product management executives to examine their 2007 online budgets and priorities. Financial services companies represented a...

• Downloads: 112

For eBusiness & Channel Strategy Professionals

Report:eBusiness Managers' 2007 Outlook

Results Of Our First eBusiness, Channel And Product Management Survey

Forrester recently surveyed 107 current clients and prospects within our eBusiness, channel and product management research panel to examine 2007 online budgets and priorities. Our panelists include...

• Downloads: 103

For eBusiness & Channel Strategy Professionals

Report:Identifying Big Spenders Across Online Businesses

More Advanced Online Activities Correlate To Increased Online Spending

As the Web matures, firms from health plans to brokerages are opening up eBusiness channels that introduce consumers to more and more complex online transactions that go far beyond simple book...

• Downloads: 231