About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Four Economic And Technology Factors Will Combine To Recast The Business
The tech services market is about to undergo a massive transformation that will call traditional provider business models into question. Four factors will combine to dramatically change the dynamics,...
Tech Vendors Need To Offer A Holistic Vision To Policymakers
Investment in information and communication technologies (ICT) is an important element of many economic stimulus packages around the globe. In particular, the new US administration strives to...
The European Converged Service Delivery (CSD) market has continued on its strong growth path from the second half of 2007, with Forrester recording a record number of deals in the first half of 2008....
After a disappointing performance in the first half of 2007, the European Converged Service Delivery (CSD) market made a strong comeback in the second half of 2007. The overall number of deals...
The European converged service delivery (CSD) market lost momentum during the first half of 2007. The overall number of deals containing converged IT and telecom services decreased by more than 50%...
An Assessment Tool That Helps Develop Compelling Technology Positioning
Technology vendors describe themselves in different ways across multiple channels, but their real position — and value — is defined by the perceptions of decision-makers across customers'...
The structure and scope of your go-to-market strategy may be the reason why your customers focus so much on cost. If the primary objective of your sales and marketing strategy is "getting selected,"...