Forrester

For eBusiness & Channel Strategy Professionals

Report:The Global eCommerce Opportunity

Landscape: The eCommerce Globalization Playbook

Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

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For eBusiness & Channel Strategy Professionals

Report:Understanding The Dynamics Of China's eCommerce Market

China is set to be the world's largest eCommerce market by 2015. Growth in this market shows no signs of slowing down, but many of the forces driving sales differ from other eCommerce markets. This...

• Downloads: 167

For eBusiness & Channel Strategy Professionals

Report:European Online Retail Forecast, 2012 To 2017

Economic Instability Across Europe Will Do Little To Slow Retail eCommerce Growth

By 2017, Europeans will spend more than €191 billion online on retail products, and online retail growth will continue to outpace offline growth. As wallet share gradually shifts toward the...

• Downloads: 370

For eBusiness & Channel Strategy Professionals

Report:Trends In India's eCommerce Market

How Online Retail In India Is Evolving Differently From Other Major Markets

India's eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India's...

• Downloads: 474

For eBusiness & Channel Strategy Professionals

Report:Using Tmall To Sell Online In China

Understanding The Opportunity On China's Largest B2C Website

Taking a business online in China is intimidating. Seemingly endless red tape, a diverse online population, and differences in consumer behavior are all issues a company must carefully consider....

• Downloads: 171

For eBusiness & Channel Strategy Professionals

Report:Latin American Online Retail Forecast, 2012 To 2017

A Look At eCommerce Growth In Brazil, Mexico, And Argentina

Latin American online retail markets continue to intrigue eBusiness professionals around the world. As in years past, Brazil remains the leading market in Latin America: Online shopping extends to...

• Downloads: 554
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For eBusiness & Channel Strategy Professionals

Report:The Evolution Of Global eCommerce Markets

Markets Pass Through Four Phases On The Path To Maturity

Today, a growing number of eBusiness professionals are eyeing emerging eCommerce markets around the globe. eBusiness professionals, however, do not always have a framework to assess how typical...

• Downloads: 751
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For eBusiness & Channel Strategy Professionals

Report:Selling Luxury Goods To Online Shoppers In China

Understanding The Needs Of Today's Luxury Buyers

China is an enticing market for luxury brands looking to sell online, yet brands must recognize the opportunity is not without multiple challenges. In China, the online channel is widely considered...

• Downloads: 287
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For eBusiness & Channel Strategy Professionals

Report:Asia Pacific Online Retail Forecast, 2011 To 2016

A Look At Growth In Five Markets With A Focus On China, Japan, And Australia

Forrester Research wrote its first online retail forecast for Asia Pacific in October 2010. Since then, eCommerce in every market in the region has charged ahead, with growth continuing unabated....

• Downloads: 1117
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For eBusiness & Channel Strategy Professionals

Report:Establishing A Global Direct Online Sales Footprint

An Analysis Of B2C Manufacturers' International Expansion

Global brands are increasingly looking to sell direct on their own websites — and not just in their home markets. After examining the global direct-to-consumer sales presence of manufacturers...

• Downloads: 597
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For eBusiness & Channel Strategy Professionals

Report:Trends In Brazil's eCommerce Market

How Online Retail In Brazil Is Evolving Differently From Other Major Markets

Despite a slowdown in overall economic growth in Brazil, eCommerce continues to charge ahead. Forrester forecasts that online retail revenues in the country, currently US$10 billion, will double over...

• Downloads: 815
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For eBusiness & Channel Strategy Professionals

Report:Using International Shipping To Reach Online Shoppers Around The Globe

How US Online Retailers Can Extend Their Offerings To Consumers Abroad

Given that online retail growth rates remain higher outside the United States than within, eBusiness executives are increasingly looking to tap into online buyers in other markets. The lowest-cost...

• Downloads: 651

For eBusiness & Channel Strategy Professionals

Report:Latin American Online Retail Forecast, 2011 To 2016

A Topline Look At eCommerce Growth In Brazil And Mexico

Latin America's online retail markets are dynamic and varied. With the largest economy and approximately 40% of Latin America's Internet users, Brazil will remain the powerhouse in Latin American...

• Downloads: 1110

For eBusiness & Channel Strategy Professionals

Report:Trends In China's eCommerce Market

How Online Retail In China Is Evolving Differently From Other Major Markets

China's eCommerce market is both one of the largest and one of the fastest growing in the world. While Forrester estimates the traditional B2C online retail markets to be larger in the US and Japan...

• Downloads: 1369

For eBusiness & Channel Strategy Professionals

Report:Staffing For Effective eBusiness Globalization

Navigating The Centralized Versus Localized Approach

Today's global eBusiness executives are struggling to organize eBusiness operations that effectively support increasing international revenues. Companies have experimented with a variety of...

• Downloads: 489

For eBusiness & Channel Strategy Professionals

Report:Asia Pacific Online Retail Forecast, 2010 To 2015

A Look At Growth In Five Markets With A Focus On China, Japan, And Australia

Nowhere in the world is online shopping exploding as quickly as in Asia Pacific. This region now includes more than 40% of the global online population, and with the growing percentage of online...

• Downloads: 1364

For eBusiness & Channel Strategy Professionals

Report:Establishing A Global Online Retail Footprint

An Analysis Of US eBusiness International Expansion

It used to be that international expansion for US-based retailers meant shipping to Canada. Today, however, the majority of the top 50 online retailers in the US have a presence outside the country...

• Downloads: 975

For eBusiness & Channel Strategy Professionals

Report:Global Online Population Forecast, 2009 To 2014

An Overview Of Global Adoption To Help Plan For International Initiatives

Between 2005 and 2009, the global Internet population increased from fewer than one billion to more than 1.6 billion; by 2014, it is projected to grow by another 42%. The bulk of the population...

• Downloads: 1238

For eBusiness & Channel Strategy Professionals

Report:A Snapshot Of Emerging Mobile Commerce In China

Understanding The Adoption Of Key eBusiness Applications Within A Regional Context

With almost 800 million mobile phone subscribers and 23 billion short message service (SMS) messages sent during the 2010 Chinese New Year holiday alone, metropolitan China outpaces every other...

• Downloads: 1019

For eBusiness & Channel Strategy Professionals

Report:Search And Email Marketing Tactics To Attract International Online Shoppers

A Look At US Online Retailers' Marketing Efforts Outside Of The Country

US-based online retailers looking to attract international shoppers rely on multiple online marketing tactics to support their global offerings, but paid search and email marketing remain two of the...

• Downloads: 662

For eBusiness & Channel Strategy Professionals

Report:Understanding Online Payment Preferences In International Markets

A knowledge of consumer payment preferences in international markets is essential to successful globalization: In few other areas does consumer behavior vary as greatly as it does in online payments....

• Downloads: 1628

For eBusiness & Channel Strategy Professionals

Report:US Cross-Border Online Shoppers

Tapping Into US Demand For International Products

While the overwhelming majority of online shoppers in the US purchase only from domestic Web sites, more than one-quarter have bought items from online retailers based outside of the US. Among...

• Downloads: 293

For eBusiness & Channel Strategy Professionals

Report:The Global eCommerce Adoption Cycle

An Analysis Of eCommerce Evolution In 18 Markets Around The Globe

It took many years for eCommerce to first gain traction among online users. Early Internet users failed to shop extensively online: The number of online stores was limited, consumers didn't feel...

• Downloads: 1752

For eBusiness & Channel Strategy Professionals

Report:Market Overview: Global eCommerce Solutions

Global businesses face a variety of challenges in building and operating successful international Web sites. Key to all global initiatives, however, is an internationally savvy technology partner:...

• Downloads: 1939

For eBusiness & Channel Strategy Professionals

Report:How To Win Over European Online Shoppers

Email And Site Tips For Success In Seven Different European Markets

Many businesses, especially those expanding into Europe for the first time, take a blanket approach to the European market: Web sites are merely replicated throughout Europe with nearly identical...

• Downloads: 423