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Using Facebook Login To Your Advantage
This report, originally written for eBusiness and channel strategy professionals, contains important insight and recommendations for interactive marketing professionals as well. Since the...

Use Mobile Sites And Banners, Not Apps, To Reach The Largest Audience
While European marketers are excited to use mobile tools, few have made mobile a key part of their interactive marketing strategy. In fact, most still aren't using mobile marketing today — and...
Using The Golden Rule Of SMS Marketing In Europe
With nearly three-quarters of European mobile subscribers using short message service (SMS) each month — and barely one-quarter using any other mobile service — SMS remains the one mobile...