eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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5 results in Reports

  • eCommerce
  • Nate Elliott
  • For Marketing Leadership Professionals

    Report:The Four Social Programs Every Marketer Should Study

    Best Practices: The Social Marketing Playbook

    In April 2014, Forrester announced the winners of the eighth annual Forrester Groundswell Awards. The awards recognize the very best in social marketing — focusing on programs that go beyond...

    • Downloads: 149
  • For Marketing Leadership Professionals

    Report:Integrate Social Into Your Marketing RaDaR

    Vision: The Social Marketing Playbook

    Nearly every marketer uses social media today, but too few use it well. Most marketers treat social as something special and unique, leading them either to separate it completely from the rest of...

    • Downloads: 1850
  • For Marketing Leadership Professionals

    Report:It's Time To Integrate Facebook Into Your Marketing Site

    Using Facebook Login To Your Advantage

    This report, originally written for eBusiness and channel strategy professionals, contains important insight and recommendations for interactive marketing professionals as well. Since the...

    • Downloads: 430
  • For Marketing Leadership Professionals

    Report:The State Of Mobile Marketing In Europe, 2011

    Use Mobile Sites And Banners, Not Apps, To Reach The Largest Audience

    While European marketers are excited to use mobile tools, few have made mobile a key part of their interactive marketing strategy. In fact, most still aren't using mobile marketing today — and...

    • Downloads: 452
  • For Marketing Leadership Professionals

    Report:The Joy Of Text

    Using The Golden Rule Of SMS Marketing In Europe

    With nearly three-quarters of European mobile subscribers using short message service (SMS) each month — and barely one-quarter using any other mobile service — SMS remains the one mobile...

    • Downloads: 168