eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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11 results in Reports

  • eCommerce
  • Thomas Husson
  • Financial Services
  • For Marketing Leadership Professionals

    Report:Mobile In Japan: What Marketers Need To Know

    While Japan is a mobile-centric society, smartphone adoption has lagged behind other major markets. Many international brands launched their first mCommerce initiatives in Japan several years ago,...

    • Downloads: 112
  • For Marketing Leadership Professionals

    Report:Beyond Marketing: How Mobile Is Transforming McDonald's France

    Use Mobile As The Catalyst For Digital Transformation

    In France, you can order a Big Mac anytime, anywhere on your smartphone, tablet, or desktop and pick it up later at any of 1,200 McDonald's restaurants. But mobile ordering and in-store pick up are...

    • Downloads: 202
  • For Marketing Leadership Professionals

    Report:NFC: What Lies Beyond Contactless Payments

    How NFC Will Enable New Product Experiences By Bridging The Physical And Digital Worlds

    Forrester estimates that close to 100 million Near Field Communication (NFC) devices will ship in 2012. As it finally moves past the chicken-or-egg stalemate of the past five years, the contactless...

    • Downloads: 1091
  • For eBusiness & Channel Strategy Professionals

    Report:2012 Mobile Trends For eBusiness Professionals

    Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to...

    • Downloads: 2660
  • For Marketing Leadership Professionals

    Report:2012 Mobile Trends For CPS Professionals

    Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to...

    • Downloads: 763
  • For Marketing Leadership Professionals

    Report:Gambling: Bet On Mobile Products And Services

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

    • Downloads: 620
  • For Marketing Leadership Professionals

    Report:Mobile Payments Enter A Disruptive Phase

    The pace of innovation in mobile payments is accelerating. 2011 is finally the year when Near Field Communication (NFC) will reach the hands of millions of consumers, while initiatives in the digital...

    • Downloads: 2661
  • For Marketing Leadership Professionals

    Report:Mobile World Congress 2010: Welcome To Nontelecom Players!

    The mobile industry is in full swing. Its center of gravity is shifting from hardware to software, from voice to data and services, and from traditional telecom stakeholders to new entrants. Google's...

    • Downloads: 1095
  • For Marketing Leadership Professionals

    Report:2010 Mobile Trends

    2010 will be a key transition year at the start of the mobile decade — not only will we start moving toward more mainstream mobile services audiences but a strategic shift will also take place....

    • Downloads: 5129
  • For Marketing Leadership Professionals

    Report:Mobile Contactless Payments In Europe: The Reality Beyond The NFC Hype

    Many firms in the mobile and financial arena in Europe want to replicate the success of Japan's mobile contactless payments. Many of them are focusing on leveraging a standardized technology —...

    • Downloads: 1406
  • For Marketing Leadership Professionals

    Report:The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

    The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications via...

    • Downloads: 1953