Forrester

For Marketing Leadership Professionals

Report:NFC: What Lies Beyond Contactless Payments

How NFC Will Enable New Product Experiences By Bridging The Physical And Digital Worlds

Forrester estimates that close to 100 million Near Field Communication (NFC) devices will ship in 2012. As it finally moves past the chicken-or-egg stalemate of the past five years, the contactless...

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For eBusiness & Channel Strategy Professionals

Report:2012 Mobile Trends For eBusiness Professionals

Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to...

• Downloads: 2553

For Marketing Leadership Professionals

Report:2012 Mobile Trends For CPS Professionals

Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to...

• Downloads: 727
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For Marketing Leadership Professionals

Report:Gambling: Bet On Mobile Products And Services

After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

• Downloads: 561

For Marketing Leadership Professionals

Report:Mobile Payments Enter A Disruptive Phase

The pace of innovation in mobile payments is accelerating. 2011 is finally the year when Near Field Communication (NFC) will reach the hands of millions of consumers, while initiatives in the digital...

• Downloads: 2506
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For Marketing Leadership Professionals

Report:Mobile World Congress 2010: Welcome To Nontelecom Players!

The mobile industry is in full swing. Its center of gravity is shifting from hardware to software, from voice to data and services, and from traditional telecom stakeholders to new entrants. Google's...

• Downloads: 1072

For Marketing Leadership Professionals

Report:2010 Mobile Trends

2010 will be a key transition year at the start of the mobile decade — not only will we start moving toward more mainstream mobile services audiences but a strategic shift will also take place....

• Downloads: 5065

For Marketing Leadership Professionals

Report:Mobile Contactless Payments In Europe: The Reality Beyond The NFC Hype

Many firms in the mobile and financial arena in Europe want to replicate the success of Japan's mobile contactless payments. Many of them are focusing on leveraging a standardized technology —...

• Downloads: 1368

For Marketing Leadership Professionals

Report:The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications via...

• Downloads: 1910