eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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450 results in Reports

  • B2C eCommerce
  • Retail
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2014: Marketing

    This latest report in our series using data from The State Of Retailing Online, a Shop.org study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. More...

    • For eBusiness & Channel Strategy Professionals

      Report:Three Things Frightening Retailers Now

      An Analysis Of Web-Related Risk Factors Disclosed In SEC Filings

      eCommerce and technology have become a larger part of retail companies overall, but the benefits of web sales also come with significant risks. We looked at the risk factors cited in the U.S....

      • For eBusiness & Channel Strategy Professionals

        Report:The Evolution Of eCommerce In Brazil

        Five Ways In Which Online Retail Will Shift In The Next Five Years

        Brazil remains the dominant market in Latin America by a wide margin. A number of leading brick-and-mortar retailers in the country embraced eCommerce early on, and today both traditional retailers...

        • Downloads: 103
      • For eBusiness & Channel Strategy Professionals

        Report:Selling Direct-To-Consumer Online In China

        Brands Must Embrace Sales Channels Beyond Marketplaces

        eBusiness professionals responsible for driving online growth in China should consider the long-term benefits of selling direct-to-consumer (DTC) online. Not only does selling DTC promise higher...

        • Downloads: 67
      • For eBusiness & Channel Strategy Professionals

        Report:The New Paradigm Of Retail

        Vision: The Retail eCommerce Playbook

        Omnichannel and agile commerce promise to change the offers that retailers provide and the ways in which consumers buy; as a result, the look and feel of retail is certain to change in lockstep. All...

        • Downloads: 3374
      • For eBusiness & Channel Strategy Professionals

        Report:US Cross-Channel Retail Sales Forecast: 2014 To 2018

        Web-Influenced Offline Sales Total More Than $1 Trillion In 2014

        We forecast that US cross-channel retail sales, which we define as transactions that touch a digital medium but are not completed on the Internet, will reach $1.4 trillion in 2014 and grow to $1.8...

        • Downloads: 193
      • For eBusiness & Channel Strategy Professionals

        Report:Prioritizing Online Access To In-Store Inventory

        Retailers Stand To Gain From Online Visibility Into In-Store Inventory And Buy Online/Pick Up In-Store Capabilities

        Multichannel retailers have made unprecedented investments in enabling omnichannel services. Giving customers the ability to view, reserve, and buy in-store inventory through the online channel for...

        • Downloads: 138
      • For eBusiness & Channel Strategy Professionals

        Report:Website Functionality Benchmark 2014: UK Online Grocery Sites

        Forrester evaluated the grocery websites of four supermarkets in the UK — Asda, Sainsbury's, Tesco, and Waitrose —using its Website Functionality Benchmark methodology. We selected the...

        • Downloads: 88
      • For eBusiness & Channel Strategy Professionals

        Report:Forrester Research Web-Influenced Retail Sales Forecast, 2013 To 2018 (US)

        ForecastView Spreadsheet

        While online retail sales continue to grow, the impact of the Web on overall retail is much larger. With the proliferation of smartphones, the large installed base of tablets, and general...

        • Downloads: 3
      • For eBusiness & Channel Strategy Professionals

        Report:European Online Retail Forecast: 2013 To 2018

        European Online Retail Sales Continue Their Double-Digit Growth

        Forrester forecasts that online retail sales in Europe will grow by a compound annual growth rate (CAGR) of 12% over the next five years to reach €233.9 billion by 2018. Online retail sales...

        • Downloads: 279
      • For eBusiness & Channel Strategy Professionals

        Report:Retailers Struggle To Profit Despite The Rise In Online Grocery Shopping In Western Europe

        A ForecastView Report

        Forrester recently updated its online retail sales forecast for Western Europe to show the strong growth in online grocery sales, particularly in France. This report provides insight into this trend...

        • Downloads: 5
      • For eBusiness & Channel Strategy Professionals

        Report:US Retail Segmentation: Gen Y Online Shoppers

        Using Forrester Technographics® To Profile Generation Y Online Shoppers In The US

        In the US, Gen Y is a digitally savvy segment that frequently buys online through a number of touchpoints and will continue to be a core segment for US online retailers for years to come. eBusiness...

        • Downloads: 401
      • For eBusiness & Channel Strategy Professionals

        Report:US eCommerce Forecast: 2013 To 2018

        Forrester expects online retail sales in the US to reach $294 billion in 2014, or approximately 9% of all sales in the US. We're forecasting a strong compound annual growth rate (CAGR) of 9.5%...

        • Downloads: 459
      • For eBusiness & Channel Strategy Professionals

        Report:The eCommerce Juggernaut Dominates Retail

        Landscape: The Retail eCommerce Playbook

        In the second chapter of the retail eCommerce playbook, we lay out the current state of eCommerce and the enormous trillion-dollar opportunity it will represent around the world by 2018. We discuss...

        • Downloads: 1432
      • For eBusiness & Channel Strategy Professionals

        Report:Why Every Online Retailer Should "Ship-From-Store"

        Revenue, Customer Experience, And Margin Gains Await Retailers That Have The Vision To Seize This Strategic Opportunity

        Amazon is intensifying the online battle across many fronts, including the construction of new distribution centers designed to get orders to the customer as quickly and cheaply as possible....

        • Downloads: 395
      • For eBusiness & Channel Strategy Professionals

        Report:European Cross-Channel Retail Sales Forecast, 2013 To 2018

        Tracking The Growing Influence Of The Web On European Retail Brick-And-Mortar Sales

        By 2018, Forrester forecasts that 44% of all retail sales in Europe will be offline sales that are influenced by the Web. The growth of these cross-channel retail sales emphasizes the importance of a...

        • Downloads: 224
      • For eBusiness & Channel Strategy Professionals

        Report:Forrester Research Online Retail Forecast, 2013 To 2018 (Western Europe)

        ForecastView Spreadsheet

        Online retail sales in Western Europe are growing at a compound annual growth rate (CAGR) of 11.5% over the next five years, with the highest growth coming from Southern Europe. Although a majority...

        • Downloads: 11
      • For eBusiness & Channel Strategy Professionals

        Report:Lessons In Leading The Digital Business Revolution

        Insights From Keynote Speeches At Forrester's 2013 eBusiness And Channel Strategy Forum

        The forces of digital revolution have reached critical mass, threatening every incumbent firm in every industry. The 750 executives who gathered in Chicago in November 2013 for Forrester's Forum For...

        • Downloads: 349
      • For eBusiness & Channel Strategy Professionals

        Report:European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping

        Using Forrester's Online Retail Segmentation Data To Understand Multitouchpoint Shopping Behavior Across Europe

        European shoppers are embracing an ever increasing range of new devices and touchpoints across the path to purchase. eBusiness professionals must be prepared for the rise of multitouchpoint shopping....

        • Downloads: 248
      • For eBusiness & Channel Strategy Professionals

        Report:Why Shoppers Buy At General Merchants

        North American Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase

        Consumers today have a myriad of choices when deciding where to shop. The age of the customer is in full swing, and to best serve existing and potential customers, companies need to be...

        • Downloads: 35
      • For eBusiness & Channel Strategy Professionals

        Report:The Global eCommerce Opportunity

        Landscape: The eCommerce Globalization Playbook

        Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

        • Downloads: 1618
      • For eBusiness & Channel Strategy Professionals

        Report:The Evolution Of Global eCommerce Markets

        Vision: The eCommerce Globalization Playbook

        Global eCommerce is evolving — rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

        • Downloads: 1891
      • For eBusiness & Channel Strategy Professionals

        Report:Forrester Research Online Retail Forecast, 2013 To 2018 (US)

        ForecastView Spreadsheet

        US online retail sales continue to thrive: They accounted for almost 9% of the $3.2 trillion total retail market in 2013 and will continue to grow at a compound annual growth rate (CAGR) of nearly...

        • Downloads: 8
      • For eBusiness & Channel Strategy Professionals

        Report:Take Your eCommerce Business Global

        Executive Overview: The eCommerce Globalization Playbook

        eCommerce revenues continue to climb around the globe: The US, Western Europe, and China alone will generate over $800 billion in online sales this year. Online shoppers do not have the same...

        • Downloads: 208
      • For eBusiness & Channel Strategy Professionals

        Report:While Retail Footfall Decreases, Digital Influence On Consumer Shopping Behavior Increases

        ForecastView Document

        Forrester recently launched its first European Web-influenced retail sales forecast and European mobile and tablet commerce forecasts. This report provides insight into the online factors that...

        • Downloads: 18