eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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433 results in Reports

  • B2C eCommerce
  • Retail
  • For eBusiness & Channel Strategy Professionals

    Report:European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping

    Using Forrester's Online Retail Segmentation Data To Understand Multitouchpoint Shopping Behavior Across Europe

    European shoppers are embracing an ever increasing range of new devices and touchpoints across the path to purchase. eBusiness professionals must be prepared for the rise of multitouchpoint shopping....

    • Downloads: 111
  • For eBusiness & Channel Strategy Professionals

    Report:Why Shoppers Buy At General Merchants

    North American Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase

    Consumers today have a myriad of choices when deciding where to shop. The age of the customer is in full swing, and to best serve existing and potential customers, companies need to be...

    • Downloads: 14
  • For eBusiness & Channel Strategy Professionals

    Report:The Global eCommerce Opportunity

    Landscape: The eCommerce Globalization Playbook

    Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

    • Downloads: 1269
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The Evolution Of Global eCommerce Markets

    Vision: The eCommerce Globalization Playbook

    Global eCommerce is evolving — rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

    • Downloads: 1648
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2013 To 2018 (US)

    ForecastView Spreadsheet

    US online retail sales continue to thrive: They accounted for almost 9% of the $3.2 trillion total retail market in 2013 and will continue to grow at a compound annual growth rate (CAGR) of nearly...

    • For eBusiness & Channel Strategy Professionals

      Report:Take Your eCommerce Business Global

      Executive Overview: The eCommerce Globalization Playbook

      eCommerce revenues continue to climb around the globe: The US, Western Europe, and China alone will generate over $800 billion in online sales this year. Online shoppers do not have the same...

      • Downloads: 122
    • For eBusiness & Channel Strategy Professionals

      Report:While Retail Footfall Decreases, Digital Influence On Consumer Shopping Behavior Increases

      ForecastView Document

      Forrester recently launched its first European Web-influenced retail sales forecast and European mobile and tablet commerce forecasts. This report provides insight into the online factors that...

      • Downloads: 12
    • For eBusiness & Channel Strategy Professionals

      Report:India Online Retail Forecast, 2013 To 2018

      The Indian online retail market is in a nascent stage, yet it is growing rapidly. Despite all of the existing challenges related to underdeveloped logistics and supply chain operations, poor...

      • Downloads: 119
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Retailing Online: Key Metrics And Initiatives 2014

      This State Of Retailing Online report comprises the results from the annual survey that Forrester Research conducts in partnership with Shop.org. In this survey, online executives at retail companies...

      • Downloads: 515
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Introducing The Global Retail Segmentation

      Leverage Forrester's Global Technographics® Benchmark Data To Design Localized Retail Experiences

      It's easy for eBusiness executives to assume that shoppers use different touchpoints the same everywhere. But the reality is that there are some significant global differences in consumers' attitudes...

      • Downloads: 297
    • For eBusiness & Channel Strategy Professionals

      Report:Predictions 2014: US Retail eBusiness

      As eCommerce approaches $300 billion in sales in the US, it has a more pronounced effect on virtually every shopping category and on the ecosystem of devices and delivery formats that supports it....

      • Downloads: 439
      • Rating:
    • For Application Development & Delivery Professionals

      Report:Advance To Next-Generation Personalization

      Support Relevant Digital Experiences In The Multichannel World With Contextual Experiences

      Organizations have long personalized their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right...

      • Downloads: 942
      • Comments: 1
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    • For eBusiness & Channel Strategy Professionals

      Report:China Online Retail Forecast, 2013 To 2018

      China Online Sales To Pass $300 Billion By 2014

      China is forecast to be the largest eCommerce market in the world and is leaving eBusiness professionals feeling dizzy. A few unique factors drive the massive growth in this market: Both the B2C and...

      • Downloads: 212
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Web-Influenced Retail Sales Forecast, 2013 To 2018 (EU-7)

      ForecastView Spreadsheet

      By 2018, 43% of all EU-7 retail sales will be influenced by the Web, up from 30% in 2013. Seventy percent of web-influenced sales in EU-7 come from the UK, France, and Germany, with Spain and Italy...

      • Downloads: 2
    • For eBusiness & Channel Strategy Professionals

      Report:Latin America Online Retail Forecast, 2013 To 2018

      Trends In Brazil, Argentina, And Mexico

      A number of events over the next few years will focus the world's attention on Latin America. From presidential elections across the region that are set to have a substantial impact on domestic and...

      • Downloads: 244
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2013 To 2018 (Latin America)

      ForecastView Spreadsheet

      Total online retail spending within the three Latin American (LATAM) countries covered in this forecast -- Argentina, Brazil, and Mexico -- is expected to reach $47.3 billion by 2018, up...

      • Downloads: 3
    • For eBusiness & Channel Strategy Professionals

      Report:Predictions 2014: Global eCommerce Mandates Multiple Touchpoints And Business Models

      Eight Trends Set To Impact The Industry

      The past year saw a surge in eCommerce revenues around the globe, and 2014 will be no different. eCommerce brands in every country will continue to spread their global wings, expanding their...

      • Downloads: 488
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Mobile And Tablet Commerce Forecast, 2013 To 2018 (EU-7)

      ForecastView Spreadsheet

      By 2018, nearly half of EU-7 eCommerce sales will take place on tablets and mobile phones, driven by strong tablet adoption and growth in smartphone and tablet retail buyers. Consumers display...

      • Downloads: 7
    • For eBusiness & Channel Strategy Professionals

      Report:Trends In Russia's eCommerce Market

      Pinpointing Opportunities In Russia's Complex And Dynamic eCommerce Ecosystem

      Russia presents an enormous opportunity for eCommerce professionals eyeing potential international growth. However, as one Russian eBusiness professional told us, "You can make a lot of money here,...

      • Downloads: 169
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    • For eBusiness & Channel Strategy Professionals

      Report:Why Every Online Retailer Needs To Think Green

      The "Green Consumer" Opportunity And How Retailers Can Seize It

      Retailers have been dancing around green initiatives for years, but consumer demand has finally put green retail on the main stage. In addition to their obvious positive (or, at least, less damaging)...

      • Downloads: 148
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    • For eBusiness & Channel Strategy Professionals

      Report:Asia Pacific Online Retail Forecast, 2013 To 2018

      Trends In China, Japan, South Korea, India, And Australia

      The past decade has solidified the leading role that Asia Pacific plays in the global economy, and eCommerce is no exception. Our forecast outlines the magnitude of the opportunity in the region:...

      • Downloads: 349
    • For eBusiness & Channel Strategy Professionals

      Report:US Online Holiday Retail Forecast, 2013

      US Online Holiday Sales To Top $78 Billion

      Forrester estimates that US holiday season online sales will grow 15% from 2012 to 2013. Despite a dip in consumer confidence in October and a truncated holiday season, Forrester expects consumers to...

      • Downloads: 250
    • For eBusiness & Channel Strategy Professionals

      Report:Using The Online Channel To Tap Into China's Luxury Goods And Services Shoppers

      With the rapid growth and significant changes in China's luxury goods and services market in the past decade, many eBusiness professionals are finding it difficult to navigate this rapidly evolving...

      • Downloads: 141
    • For eBusiness & Channel Strategy Professionals

      Report:US Cross-Channel Retail Forecast, 2012 To 2017

      Like last year, our cross-channel retail forecast reveals that as consumers use smartphones more frequently and become more accustomed to shopping online, they're more likely to use the Web to...

      • Downloads: 631
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    • For eBusiness & Channel Strategy Professionals

      Report:Website Functionality Benchmark 2013: US Online Apparel Retailers

      The US online apparel retail market is highly competitive. To see whether top US online apparel retailers offer a best-in-class online retail experience, Forrester analyzed Abercrombie & Fitch,...

      • Downloads: 316