Forrester

For Marketing Leadership Professionals

Report:Technographics® Insight: Green Consumers Spend More Green

This Technographics Insight takes a look at US Green consumers and their spending habits.

• Downloads: 4

For eBusiness & Channel Strategy Professionals

Report:Technographics® Insight: Finding US Retail Spenders In A Recession - They're Young And Spending Online

This Technographics Insight takes a look at consumers¿ expectations of personal finance situations and overall economy, and the effects on their retail behavior.

For Marketing Leadership Professionals

Report:Consumers' Behavior Online: A 2007 Deep Dive

Internet Use Is Up Dramatically, But Offline Media Still Holds Its Own

Forrester has surveyed US heads of household about their technology use for 10 years. We track more than 175 online activities relevant to consumers' daily lives, and we dive deeply into 48 media,...

• Downloads: 2461

For Marketing Leadership Professionals

Report:Technographics Insight: Mobile Shopping Gets A Foothold With Gen Yers And Gen Xers

While only 8% of consumers have used a mobile phone to purchase products, it is none the less becoming a growing trend. With MasterCard's introduction of their PayPass and Visa's payWave, consumers...

• Downloads: 3

For Marketing Leadership Professionals

Report:Consumers' Behavior Online: A Deep Dive

Behavioral Targeting Is A Gold Mine For Interactive Marketers

Forrester tracks more than 150 activities, diving deep into 38 common and emerging media, shopping, communications, entertainment, and social networking online activities. The results are sometimes...

• Downloads: 841