Forrester

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Downloads: 31

For eBusiness & Channel Strategy Professionals

Report:Technographics® Insight: Hispanic Youth Are Active Online Shoppers

Hispanic Technographics® Youth Online Survey, Q2 2009 (US)

This highlight deck summarizes the key findings related to shopping and spending from Forrester's Hispanic Technographics Youth Online Survey, Q2 2009.

• Downloads: 10

For eBusiness & Channel Strategy Professionals

Report:How The Net Is Influencing European Offline Sales

For the past decade or so, an increasing number of European consumers have been relying on the Internet to provide them with information on products and services. Today, more than half of the...

• Downloads: 140

For eBusiness & Channel Strategy Professionals

Report:Online Shopping In Poland: How To Turn "Lookers" Into "Buyers"

The eCommerce market in Poland is full of potential. It's growing faster than Western European markets and is overtaking Southern European countries such as Spain and Italy. Polish consumers are...

• Downloads: 410

For Marketing Leadership Professionals

Report:Technographics® Insight: Which Channels Do Europeans Use To Listen To The Radio?

This Technographics Insight takes a look at the channels Europeans use to listen to the radio. It shows that the radio device remains the main channel used for listening to the radio, but other...

• Downloads: 2

For Marketing Leadership Professionals

Report:Technographics® Insight: The Impact Of Security Perceptions On Online Shopping In Europe

A look at European Net users' online security perceptions and how this impacts their online shopping behavior.

• Downloads: 2

For Marketing Leadership Professionals

Report:Don't Neglect Technology's Late Adopters

European Sidelined Citizens Are A Valuable Target Group

Sidelined Citizens is Forrester's term for late adopters; they are also often referred to as laggards. They are low-income technology pessimists who adopt technology after everybody else. But...

• Downloads: 217

For Marketing Leadership Professionals

Report:The Impact Of The Internet On The Consumption Of Traditional Media

The Internet continues to have an impact on traditional media channels: 56% of online Europeans report that their use of offline media such as Radio, TV and Newspapers has decreased since getting...

For Marketing Leadership Professionals

Report:Uptake Of Online Gambling And Gaming In Europe

With a low 4% online gambling trails the list of activities Europeans do regularly online. European online gamblers still show a very early adopter profile: young tech savvy males. Online games are...

• Downloads: 4

For Marketing Leadership Professionals

Report:Profiling European Internet Avoiders

About 12 million consumers in Europe¿s five key geographies have access to the Internet but never use it. Most of these Internet avoiders live in Southern Europe, but even 2 million British consumers...

• Downloads: 2

For Marketing Leadership Professionals

Report:Men, Women, And The Internet

What European Women Do Online, And How This Differs From What Men Do

The number of European women using the Internet regularly has jumped from 51 million to 71 million in the past four years. However, women are still less likely than men to be online, and those who...

• Downloads: 225