Forrester

For eBusiness & Channel Strategy Professionals

Report:A Systematic Approach To Mobile Strategy

Strategic Plan: The Mobile eBusiness Playbook

Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

• Downloads: 4178

For Marketing Leadership Professionals

Report:Is Nokia Monkeying With Music's Future?

"Comes With Music" Is Compelling And Unique But Is A Significant Departure For The Music Industry

Nokia's "Comes With Music" offers a new take on unlimited music subscription services: You get to keep what you've downloaded even after your subscription has expired. "Comes With Music" will help...

• Downloads: 388

For Marketing Leadership Professionals

Report:In Which Online Activities Are Generations Engaging, 2007

What are the different generations doing online? How does online engagement of photo, music, video, gaming, shopping, communication, and social computing activities vary across the generations?

• Downloads: 5

For Marketing Leadership Professionals

Report:Benchmark 2007: Communications And Commerce Outstrip Content Online

Online Activities: Users Engage Most With Photos

Consumers enjoy an increasingly broad range of activities when online, yet the number of applications used by a majority of online consumers is very small: 94% use email and 54% research products for...

• Downloads: 263