eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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899 results in Reports

  • Consumer Mobility
  • For Customer Experience Professionals

    Report:The Right Mobile Usability Testing Tool

    Mobile is a leading driver of customer experience (CX) innovation, but a bad mobile experience can turn away customers for good. That's why CX professionals should embrace tools and services...

    • Downloads: 14
  • For eBusiness & Channel Strategy Professionals

    Report:Build A Pervasive Corporate Mobile Competency

    Organization: The Mobile eBusiness Playbook

    Mobile strategy has evolved since 2010. Then, a mobile strategy equated to a mobile services road map and technology platform choices. An individual or small team could both create a strategy and...

    • Downloads: 506
  • For eBusiness & Channel Strategy Professionals

    Report:Enhance Customer Relationships Through Mobile

    Executive Overview: The Mobile eBusiness Playbook

    eBusiness and channel strategy professionals are faced with the challenge of an ever more connected consumer. Consumers expect to be able to engage with brands on their mobile devices. In fact, they...

    • Downloads: 966
  • For eBusiness & Channel Strategy Professionals

    Report:The Impact Of Beacons In Retail

    Vendors Forge Partnerships While Retailers Deploy Pilots

    Retail organizations today are rapidly deploying beacon pilots based on Bluetooth low energy (BLE). While this indoor location technology offers the ability to identify a unique shopper within the...

    • Downloads: 151
  • For eBusiness & Channel Strategy Professionals

    Report:Best Practices In Mobile Financial Sales

    Digital Teams Must Use Context To Be Relevant And Earn Sales

    As mobile touchpoints displace PCs, branches, advisors, and agents at the heart of customers' relationships with financial services firms, digital executives need to step up their mobile marketing...

    • Downloads: 108
  • For Marketing Leadership Professionals

    Report:Forrester Research World Mobile And Smartphone Adoption Forecast, 2014 To 2019 (Global)

    ForecastView Spreadsheet

    The number of global smartphone subscribers is expected to reach 3.4 billion by 2019, crossing the 50% mark for smartphone penetration by population in 2017 and reaching 59% by 2019, up from 28% in...

    • Downloads: 1
  • For Marketing Leadership Professionals

    Report:Get To Know Mobile Tactics

    Tools And Technology: The Mobile Marketing Playbook

    Smartphone adoption is increasing and propelling your audience into the growing segment of always addressable customers. A key touchpoint for these mobile-savvy and connected consumers, smartphones...

    • Downloads: 691
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2013, China

    China Consumer Technographics®

    This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, they are enthusiastic mobile owners and social participants. China is a...

    • Downloads: 14
  • For eBusiness & Channel Strategy Professionals

    Report:The Evolution Of eCommerce In Brazil

    Five Ways In Which Online Retail Will Shift In The Next Five Years

    Brazil remains the dominant market in Latin America by a wide margin. A number of leading brick-and-mortar retailers in the country embraced eCommerce early on, and today both traditional retailers...

    • Downloads: 89
  • For Infrastructure & Operations Professionals

    Report:Five Ways To Navigate Privacy Issues In Wearable Computing

    Consider Privacy Up Front When Developing A Wearables Strategy

    Wearables are gaining popularity in both the consumer and enterprise worlds as they open up new technology-enhanced experiences — but with this ascension comes privacy concerns. For example,...

    • Downloads: 60
  • For Infrastructure & Operations Professionals

    Report:Five Ways To Impress Marketing And Support Digital Business Transformation

    Spruce Up I&O And Partner With Marketing To Support Digital Strategy Delivery

    The age of the customer demands that your firm transform into a digital business. Your marketing colleagues are leading this shift, but Forrester finds that they are currently facing numerous...

    • Downloads: 90
  • For Marketing Leadership Professionals

    Report:Brief: The Opportunities And Challenges Of Beacon Marketing

    No Matter How Promising The Technology Is, Be Wary Of The Hype

    Marketers at retail companies were the first to test beacons and implement in-store marketing, but now marketers in other industries, including fast-moving consumer goods, travel and hospitality, and...

    • Downloads: 137
  • For Application Development & Delivery Professionals

    Report:The Modern CRM

    Create An Outside-In CRM Strategy With Six Key Steps

    The business benefit of customer relationship management (CRM) solutions, firmly centered around improved operational efficiencies, is easy to quantify and has helped CRM become widely deployed. Yet,...

    • Downloads: 202
  • For eBusiness & Channel Strategy Professionals

    Report:Make The Business Case For Mobile Insurance

    Business Case: The Mobile Insurance Strategy Playbook

    The wild west of mobile insurance is getting tamed. Not that long ago, building a mobile application was cheap, and business units were casually experimenting with mobile — and granted the...

    • Downloads: 138
  • For Marketing Leadership Professionals

    Report:How Do Teens Use Social Media?

    North American Consumer Technographics®

    In 2014, it would be difficult to find a US teen that doesn't use social media on a regular basis. The majority of young consumers ages 12 to 17 connect with their friends on social networks every...

    • Downloads: 34
  • For CMO Professionals

    Report:CMOs Must Embrace Software's Role In Delivering A Compelling Brand Experience

    Software Must Enrich Your Brand

    This report, originally written for CIOs, includes content relevant to chief marketing officers (CMOs). And here's why: A perfect storm of technology change — mobile, social, and digital...

    • Downloads: 106
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Banking Initiative Checklist

    Twenty Key Questions To Ask When Planning Mobile Banking Initiatives

    You’ve been asked to lead your firm’s mobile banking strategic planning. You and your team have developed a strategic vision, evaluated the competitive landscape, and built the business...

    • Downloads: 21
  • For Customer Insights Professionals

    Report:Forrester Research World eReader Adoption Forecast, 2014 To 2019 (Global)

    ForecastView Spreadsheet

    With strong growth in sales and consumer ownership of tablets, smartphones, and other multipurpose devices squeezing the market for single-function devices, global sales of dedicated eReaders peaked...

    • For eBusiness & Channel Strategy Professionals

      Report:Case Study: ING Vysya Boosts Customer Engagement With Its Banking App

      Use The IDEA Framework To Enhance Customer Engagement

      ING Vysya Bank, a midsize Indian private-sector bank, wanted to give its customers an always available, self-service direct banking channel to fulfill its business objective of increasing customer...

      • Downloads: 95
    • For CIO Professionals

      Report:Brief: Vendors Scramble To Enable Contextual Mobile Moments

      Opening Up Access To Legacy Systems Isn't Enough To Close The Engagement Gap

      The rising expectations of your most valuable customers demand contextual mobile experiences. Delta Air Lines got this right by proactively serving next-step options to customers whose flights were...

      • Downloads: 104
    • For Marketing Leadership Professionals

      Report:Harness The Power Of The Second Screen

      When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans

      Consumers today are rarely without a mobile, tablet, or laptop device close to hand, even when engaged in other activities such as watching TV. Being active on these second screens is now a normal...

      • Downloads: 150
    • For Marketing Leadership Professionals

      Report:Drive Effective Mobile Marketing In China

      Marketers in China are facing the most promising yet most complex mobile market in the world. Chinese mobile consumers appear to be highly tech savvy, but can't always be reached on-the-go. Despite...

      • Downloads: 61
    • For Marketing Leadership Professionals

      Report:Messaging Apps: Mobile Becomes The New Face Of Social

      Messaging Apps Will Force Digital Platforms To Evolve

      You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

      • Downloads: 203
    • For Marketing Leadership Professionals

      Report:Forrester Research Social Media Forecast, 2014 To 2019 (Western Europe)

      ForecastView Spreadsheet

      Total social media advertising spending within the 17 Western European countries covered in this forecast is expected to reach €4.3 billion by 2019, up from €2.6 billion in 2014, growing at...

      • Downloads: 1
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Mobile Insurance, 2014

      Landscape: The Mobile Insurance Strategy Playbook

      Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial and growing consumer interest in mobile insurance,...

      • Downloads: 316