eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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893 results in Reports

  • Consumer Mobility
  • For Application Development & Delivery Professionals

    Report:The Modern CRM

    Create An Outside-In CRM Strategy With Six Key Steps

    The business benefit of customer relationship management (CRM) solutions, firmly centered around improved operational efficiencies, is easy to quantify and has helped CRM become widely deployed. Yet,...

    • Downloads: 80
  • For eBusiness & Channel Strategy Professionals

    Report:Make The Business Case For Mobile Insurance

    Business Case: The Mobile Insurance Strategy Playbook

    The wild west of mobile insurance is getting tamed. Not that long ago, building a mobile application was cheap, and business units were casually experimenting with mobile — and granted the...

    • Downloads: 54
  • For Marketing Leadership Professionals

    Report:How Do Teens Use Social Media?

    North American Consumer Technographics®

    In 2014, it would be difficult to find a US teen that doesn't use social media on a regular basis. The majority of young consumers ages 12 to 17 connect with their friends on social networks every...

    • Downloads: 13
  • For CMO Professionals

    Report:CMOs Must Embrace Software's Role In Delivering A Compelling Brand Experience

    Software Must Enrich Your Brand

    This report, originally written for CIOs, includes content relevant to chief marketing officers (CMOs). And here's why: A perfect storm of technology change — mobile, social, and digital...

    • Downloads: 77
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Banking Initiative Checklist

    Twenty Key Questions To Ask When Planning Mobile Banking Initiatives

    You’ve been asked to lead your firm’s mobile banking strategic planning. You and your team have developed a strategic vision, evaluated the competitive landscape, and built the business...

    • Downloads: 15
  • For Customer Insights Professionals

    Report:Forrester Research World eReader Adoption Forecast, 2014 To 2019 (Global)

    ForecastView Spreadsheet

    With strong growth in sales and consumer ownership of tablets, smartphones, and other multipurpose devices squeezing the market for single-function devices, global sales of dedicated eReaders peaked...

    • For eBusiness & Channel Strategy Professionals

      Report:Case Study: ING Vysya Boosts Customer Engagement With Its Banking App

      Use The IDEA Framework To Enhance Customer Engagement

      ING Vysya Bank, a midsize Indian private-sector bank, wanted to give its customers an always available, self-service direct banking channel to fulfill its business objective of increasing customer...

      • Downloads: 75
    • For CIO Professionals

      Report:Brief: Vendors Scramble To Enable Contextual Mobile Moments

      Opening Up Access To Legacy Systems Isn't Enough To Close The Engagement Gap

      The rising expectations of your most valuable customers demand contextual mobile experiences. Delta Air Lines got this right by proactively serving next-step options to customers whose flights were...

      • Downloads: 74
    • For Marketing Leadership Professionals

      Report:Harness The Power Of The Second Screen

      When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans

      Consumers today are rarely without a mobile, tablet, or laptop device close to hand, even when engaged in other activities such as watching TV. Being active on these second screens is now a normal...

      • Downloads: 118
    • For Marketing Leadership Professionals

      Report:Drive Effective Mobile Marketing In China

      Marketers in China are facing the most promising yet most complex mobile market in the world. Chinese mobile consumers appear to be highly tech savvy, but can't always be reached on-the-go. Despite...

      • Downloads: 47
    • For Marketing Leadership Professionals

      Report:Messaging Apps: Mobile Becomes The New Face Of Social

      Messaging Apps Will Force Digital Platforms To Evolve

      You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

      • Downloads: 161
    • For Marketing Leadership Professionals

      Report:Forrester Research Social Media Forecast, 2014 To 2019 (Western Europe)

      ForecastView Spreadsheet

      Total social media advertising spending within the 17 Western European countries covered in this forecast is expected to reach €4.3 billion by 2019, up from €2.6 billion in 2014, growing at...

      • For eBusiness & Channel Strategy Professionals

        Report:The State Of Mobile Insurance, 2014

        Landscape: The Mobile Insurance Strategy Playbook

        Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial and growing consumer interest in mobile insurance,...

        • Downloads: 215
      • For Application Development & Delivery Professionals

        Report:Quick Take: Google Amps Up Android

        Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables

        Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

        • Downloads: 72
      • For eBusiness & Channel Strategy Professionals

        Report:Life360 Wins In Family Mobile Moments

        Use The IDEA Framework To Evolve Mobile Services From Apps To Platforms

        Mobile can transform product and service experiences. With the adoption of smartphones, customers expect immediate access to relevant information or services when they reach for their phones in what...

        • Downloads: 65
      • For eBusiness & Channel Strategy Professionals

        Report:Choose The Right Mobile Banking Solution

        Tools And Technologies: The Mobile Banking Strategy Playbook

        Rising mobile banking adoption, coupled with increasing customer expectations, means banks are under pressure to develop advanced mobile banking capabilities. Urgent business needs often make banks...

        • Downloads: 1402
      • For Marketing Leadership Professionals

        Report:Wearable Technology Show 2014

        Insights From The World's First Dedicated Wearables Show

        While Mobile World Congress in Barcelona; CeBIT in Hanover, Germany; and SXSW in Texas all featured wearable technology this year, the largest dedicated event for wearables so far was the Wearable...

        • Downloads: 135
      • For Marketing Leadership Professionals

        Report:The Increasing Sophistication Of The European Digital Home

        Eurpoean Consumer Technographics®

        The European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early...

        • Downloads: 7
      • For eBusiness & Channel Strategy Professionals

        Report:Younger US Shoppers Use The Mobile Channel Differently Than Older Shoppers

        ForecastView Document

        Forrester recently released its mobile phone and tablet commerce forecast for the US, which illustrates the transition from the PC to smartphone and tablet online retail market. While the overall...

        • Downloads: 14
      • For CIO Professionals

        Report:Understanding The Australian Mobile Customer, Part 5

        Males And Females Have Different Smartphone Usage Patterns

        In the age of the customer, CIOs and the technology management organizations they lead must take an active role in the design and development of their companies' mobile strategy. While marketing...

        • Downloads: 50
      • For eBusiness & Channel Strategy Professionals

        Report:Building Mobile Services? Location Matters

        Intelligent Location Enables Smart Consumer Engagement

        Consumers are very task-oriented on their mobile phones. At most, they allot a minute or two to check a price, get a boarding pass, or pay a bill. As a result, digital business professionals must...

        • Downloads: 158
      • For CIO Professionals

        Report:Understanding The Australian Mobile Customer, Part 4

        Communications Still Drives Smartphone Usage

        In the age of the customer, CIOs and the technology management organizations they lead must take an active role in the design and development of their companies' mobile strategy. While marketing...

        • Downloads: 48
      • For eBusiness & Channel Strategy Professionals

        Report:2014 European Mobile Banking Functionality Benchmark

        Garanti Tops Our Review Of European Banks' Mobile Services

        We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 11 retail banks across Europe on more than 35 criteria. The banks have laid strong...

        • Downloads: 154
      • For eBusiness & Channel Strategy Professionals

        Report:2014 UK Mobile Banking Functionality Benchmark

        Barclays Tops Our Review Of UK Banks' Mobile Services

        We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking services of the seven largest retail banks and building societies in the UK on more than 35...

        • Downloads: 119
      • For eBusiness & Channel Strategy Professionals

        Report:Use Mobile To Engage With In-Store Consumers In China

        Globally, mobile has changed the way consumers shop: They expect both to research and purchase goods on their mobile devices. The biggest sales opportunity in mobile is not driving digital sales, but...

        • Downloads: 69