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Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Three key forces are reshaping the enterprise resource planning (ERP) market: the growing demands of global businesses; the increasing need for industry-specific functionality; and the expanding use...

Tools And Technology: The Mobile App Development Playbook
Traversing the mobile app development technology landscape is challenging — particularly due to the different native, hybrid, and web-based development approaches; the range of infrastructure...

Start Small And Keep An Eye On The Breadth Of Your Future Mobile Scenarios
User authentication is a key foundation of security for mobile apps — as it is for application security in general. Determining which authentication approach to use for your mobile solution...

Vision: The CRM Playbook
The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

Landscape: The Mobile App Development Playbook
Enterprises are facing challenges with mobile enablement that are similar in many ways to technology challenges we've seen in the past — yet these challenges are coming with ferocity unlike...

Vision: The Mobile App Development Playbook
With more than 1 billion smartphones worldwide, and tablets numbering in the hundreds of millions, the scope of the mobile revolution rivals that of the move from monolithic systems to client/server...

Unveiling The Software Strategies Of Top-Performing Companies
During November 2011 and December 2011, Forrester surveyed 2,438 software decision-makers across Canada, France, Germany, the UK, and the US to determine their spending priorities around software. To...
Processes: The Mobile App Development Playbook
There are hundreds of thousands of mobile apps out there, and they're all competing for the same mobile users. If you want to reach your customers with a custom mobile app, then you want to make sure...

Policy And Procedures: The Mobile App Development Playbook
This report outlines best practices in mobile app design that application development & delivery professionals can use to design great mobile apps. Customer expectations for mobile apps have never...
Strategic Plan: The Mobile App Development Playbook
In the past year, we've handled more than 200 client inquiries regarding what technology approach best suits mobile app development needs. The most common question we field is: "Should we go with a...
As consumers access online content on more devices — computers, smartphones, tablets, TVs, eReaders, and even gaming consoles — managing and delivering digital content has grown...

Using Mobile Technologies To Enrich Enterprise Interactions With Associates And Consumers
Retail and consumer goods firms face exciting opportunities to deploy mobile apps to fix their age-old problems with shelf availability and to empower their field employees to transcend their...
An Empowered Report: Harnessing Mobile Technology For Process Acceleration
Mobile applications for business use are receiving a great deal of attention from package application software vendors and considerable interest from business process professionals. But other than...
The Carphone Warehouse (CPW) is Europe's leading independent retailer of mobile phones and services, with more than 2,400 stores in nine countries. Because CPW's customers posted comments about...