eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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47 results in Reports

  • Mobile Entertainment
  • Consumer Electronics & Technology
  • For Marketing Leadership Professionals

    Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

    Asia Pacific Technographics®

    For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

    • Downloads: 78
  • For eBusiness & Channel Strategy Professionals

    Report:A Systematic Approach To Mobile Strategy

    Strategic Plan: The Mobile eBusiness Playbook

    Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

    • Downloads: 4632
  • For Marketing Leadership Professionals

    Report:Understanding The Changing Needs Of Online Consumers In Latin America

    Latin American Consumer Technographics®

    Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

    • Downloads: 137
  • For Marketing Leadership Professionals

    Report:Adapting To Media Fragmentation In Europe

    The Impact Of Media Fragmentation Patterns On Communication Strategy

    Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

    • Downloads: 397
  • For eBusiness & Channel Strategy Professionals

    Report:How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

    The Convenience Quotient Of Mobile Services: A Facebook Case Study

    Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

    • Downloads: 310
  • For Marketing Leadership Professionals

    Report:Portable Media Players Must Evolve With Cloud Or Become Extinct

    Strategies To Counter Disruptive Smartphone Competition

    Smartphones' benefits mean they continue to trample on adjacent product categories as the mobile market collides with the consumer electronics market. The role of the smartphone in consumers' lives...

    • Downloads: 485
  • For Marketing Leadership Professionals

    Report:Forrester Research Mobile Media And Messaging Forecast, 2010 To 2015 (Western Europe)

    ForecastView Spreadsheet

    Mobile Media And Messaging Forecast (Western Europe): Total SMS and MMS volume. Usage of and revenue generated from ring tones and ringback tones, mobile gaming, and mobile video. Distribution of the...

    • For Marketing Leadership Professionals

      Report:360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

      Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages cloud...

      • Downloads: 628
    • For Marketing Leadership Professionals

      Report:Understanding Latin American Online Consumers

      Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is...

      • Downloads: 113
    • For Marketing Leadership Professionals

      Report:The European Three-Screen Audience Is Growing, But TV Still Reigns

      A Reality Check On European Video Consumption

      While the PC has now emerged as a popular platform for video consumption among European Internet users, the TV is still the primary platform. And with mobile video still nascent, a substantial...

      • Downloads: 639
    • For Marketing Leadership Professionals

      Report:Competing With Apple

      Assess Capabilities, Not Intent, To Benchmark Competitors Or Potential Partners

      At every new product launch, Apple secures enormous attention, in part due to Apple's cultivated mystique. Forrester advises firms to see through the magic by using threat analysis to predict what...

      • Downloads: 1140
    • For Marketing Leadership Professionals

      Report:Mobile World Congress 2010: Welcome To Nontelecom Players!

      The mobile industry is in full swing. Its center of gravity is shifting from hardware to software, from voice to data and services, and from traditional telecom stakeholders to new entrants. Google's...

      • Downloads: 1095
    • For Marketing Leadership Professionals

      Report:Forrester Research Mobile Media And Messaging Forecast, 1/10 (US)

      ForecastView Spreadsheet

      Mobile Media And Messaging Forecast (US): Usage and volume of SMS and MMS, segmenting SMS into application SMS and P2P SMS. Includes usage and revenue generated from categories of mobile media such...

      • For Marketing Leadership Professionals

        Report:Digital Music Consumption Around The Globe

        The adoption of digital music differs greatly in different regions across the globe, presenting unique sets of challenges and opportunities. Europeans, for instance, are more active than Americans in...

        • Downloads: 746
      • For Marketing Leadership Professionals

        Report:Forrester Research Internet Music Forecast Summary 12.09 (US)

        ForecastView Spreadsheet

        Digital Music Sales Forecast (US): Number of music buyers and total spending by the purchase format, online, offline, digital subscription, and digital download, including mobile OTA and sideload....

        • For Marketing Leadership Professionals

          Report:Will Radio Survive The Media Meltdown?

          The amount of time that US adults spend listening to radio has been on the decline. The trend is especially marked among young adults, who have taken to other audio platforms at a much greater rate....

          • Downloads: 375
        • For Marketing Leadership Professionals

          Report:Technographics® Survey Highlights: US Youth Device Ownership And Habits

          This highlight deck summarizes the key findings related to devices and mobile usage from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the second survey...

          • For eBusiness & Channel Strategy Professionals

            Report:The Convenience Quotient Of Mobile Services: A Facebook Case Study

            How To Make Mobile Services As Convenient As PC-Based Experiences

            The mobile industry has long imagined that cell phones may one day displace the PC for many consumer activities. For now, the vast majority of consumers prefer the PC to a mobile device for most...

            • Downloads: 1262
          • For Marketing Leadership Professionals

            Report:Making Cloud-Based Music Services Fulfill Their Destiny

            On-demand music app Spotify is about to become available on the iPhone. This marks a giant step forward for cloud-based music. Services that aspire to provide a true cloud-based music experience...

            • Downloads: 298
          • For Marketing Leadership Professionals

            Report:Forrester Research Portable Devices Forecast, 8/09 (US)

            ForecastView Spreadsheet

            Portable Devices Forecast (US): Unit sales and installed base of portable media players by device type (audio, video-capable, MP3 phones). Includes total number of users with a portable media...

            • For Marketing Leadership Professionals

              Report:A Deep Dive Into European Consumers' Online Behavior, 2009

              Consumers' Uptake Of Social Activities Deepens Their Online Engagement

              For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand the...

              • Downloads: 1734
            • For Marketing Leadership Professionals

              Report:Technographics Insight: Who Buys Mobile Services In Asia Pacific?

              This Technographic Insight takes in depth look at mobile usage and activities in Asia. It takes a look at differences in mobile ownership and uses between Asian countries with a focus on mobile...

              • For eBusiness & Channel Strategy Professionals

                Report:Success In Mobile Commerce Means Asking The Right Questions Now

                Forrester recently adapted its methodology for creating a successful social strategy — based on understanding people, objectives, strategy, and technology (POST) — to the mobile strategy...

                • Downloads: 882
              • For Marketing Leadership Professionals

                Report:The Re-Emergence Of The PC As A Proper Gaming Platform

                Consumer behaviors are becoming increasingly mobile, and many are almost continuously connected to the Internet. Along with the move toward downloadable content, this trend will allow the PC to play...

                • Downloads: 588
              • For Customer Insights Professionals

                Report:A Consumer Market Researcher's Introduction To Mobile POST

                Creating and implementing a sound mobile strategy is challenging, but as consumers adopt higher-end cell phones, companies need to understand how they should connect with consumers on a device that's...

                • Downloads: 626