eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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29 results in Reports

  • Mobile Entertainment
  • Consumer Electronics & Technology
  • Consumer Technographics
  • For Marketing Leadership Professionals

    Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

    Asia Pacific Technographics®

    For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

    • Downloads: 76
  • For eBusiness & Channel Strategy Professionals

    Report:A Systematic Approach To Mobile Strategy

    Strategic Plan: The Mobile eBusiness Playbook

    Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

    • Downloads: 4600
  • For Marketing Leadership Professionals

    Report:Understanding The Changing Needs Of Online Consumers In Latin America

    Latin American Consumer Technographics®

    Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

    • Downloads: 132
  • For Marketing Leadership Professionals

    Report:Adapting To Media Fragmentation In Europe

    The Impact Of Media Fragmentation Patterns On Communication Strategy

    Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

    • Downloads: 397
  • For eBusiness & Channel Strategy Professionals

    Report:How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

    The Convenience Quotient Of Mobile Services: A Facebook Case Study

    Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

    • Downloads: 308
  • For Marketing Leadership Professionals

    Report:Portable Media Players Must Evolve With Cloud Or Become Extinct

    Strategies To Counter Disruptive Smartphone Competition

    Smartphones' benefits mean they continue to trample on adjacent product categories as the mobile market collides with the consumer electronics market. The role of the smartphone in consumers' lives...

    • Downloads: 485
  • For Marketing Leadership Professionals

    Report:360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

    Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages cloud...

    • Downloads: 626
  • For Marketing Leadership Professionals

    Report:Understanding Latin American Online Consumers

    Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is...

    • Downloads: 112
  • For Marketing Leadership Professionals

    Report:The European Three-Screen Audience Is Growing, But TV Still Reigns

    A Reality Check On European Video Consumption

    While the PC has now emerged as a popular platform for video consumption among European Internet users, the TV is still the primary platform. And with mobile video still nascent, a substantial...

    • Downloads: 639
  • For Marketing Leadership Professionals

    Report:Digital Music Consumption Around The Globe

    The adoption of digital music differs greatly in different regions across the globe, presenting unique sets of challenges and opportunities. Europeans, for instance, are more active than Americans in...

    • Downloads: 745
  • For Marketing Leadership Professionals

    Report:Will Radio Survive The Media Meltdown?

    The amount of time that US adults spend listening to radio has been on the decline. The trend is especially marked among young adults, who have taken to other audio platforms at a much greater rate....

    • Downloads: 375
  • For Marketing Leadership Professionals

    Report:Technographics® Survey Highlights: US Youth Device Ownership And Habits

    This highlight deck summarizes the key findings related to devices and mobile usage from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the second survey...

    • For eBusiness & Channel Strategy Professionals

      Report:The Convenience Quotient Of Mobile Services: A Facebook Case Study

      How To Make Mobile Services As Convenient As PC-Based Experiences

      The mobile industry has long imagined that cell phones may one day displace the PC for many consumer activities. For now, the vast majority of consumers prefer the PC to a mobile device for most...

      • Downloads: 1261
    • For Marketing Leadership Professionals

      Report:A Deep Dive Into European Consumers' Online Behavior, 2009

      Consumers' Uptake Of Social Activities Deepens Their Online Engagement

      For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand the...

      • Downloads: 1732
    • For Marketing Leadership Professionals

      Report:Technographics Insight: Who Buys Mobile Services In Asia Pacific?

      This Technographic Insight takes in depth look at mobile usage and activities in Asia. It takes a look at differences in mobile ownership and uses between Asian countries with a focus on mobile...

      • For eBusiness & Channel Strategy Professionals

        Report:Success In Mobile Commerce Means Asking The Right Questions Now

        Forrester recently adapted its methodology for creating a successful social strategy — based on understanding people, objectives, strategy, and technology (POST) — to the mobile strategy...

        • Downloads: 880
      • For Marketing Leadership Professionals

        Report:The Re-Emergence Of The PC As A Proper Gaming Platform

        Consumer behaviors are becoming increasingly mobile, and many are almost continuously connected to the Internet. Along with the move toward downloadable content, this trend will allow the PC to play...

        • Downloads: 586
      • For Customer Insights Professionals

        Report:A Consumer Market Researcher's Introduction To Mobile POST

        Creating and implementing a sound mobile strategy is challenging, but as consumers adopt higher-end cell phones, companies need to understand how they should connect with consumers on a device that's...

        • Downloads: 625
      • For Marketing Leadership Professionals

        Report:How Big Is The eReader Opportunity?

        Book Readers Drive The Market Now, But That Will Change

        The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

        • Downloads: 2070
      • For Customer Insights Professionals

        Report:A Consumer Market Researcher's Introduction To Mobile Technographics®

        Effective marketing requires sending the right message to the right person, and cell phones' anytime, anywhere character makes them the perfect delivery system for that message. The ubiquity of cell...

        • Downloads: 1123
      • For eBusiness & Channel Strategy Professionals

        Report:Mobile Technographics

        Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy

        Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media...

        • Downloads: 3824
      • For Marketing Leadership Professionals

        Report:Technographics® Insight: Word-Of-Mouth Youths Are Active Online And Comfortable With Their Mobile Devices

        This Technographics Insight looks at ‘Word of mouth’ youths in the US. It examines their online and social networking behaviors, mobile behaviors and preferred communication channels for interacting...

        • For Marketing Leadership Professionals

          Report:Technographics® Insight: Young Hispanics Are Mobile's Bleeding Edge

          This Technographics Insight takes a look at Hispanic Gen Y consumers. It compared their mobile activities to those of non-Hispanic young consumers.

          • For Marketing Leadership Professionals

            Report:Technographics® Survey Highlights: Hispanic Technographics Consumer Technology Phone Survey, Q4 2008

            This highlight deck summarizes the key findings from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2008.

            • For Marketing Leadership Professionals

              Report:Technographics® Insight: Mobile Activities In Metropolitan China ¿ Differences In Adoption Driven By Age, Not Gender

              The following Technographics Insight reviews the latest 2008 consumer survey data on mobile phone adoption and usage to reveal gender and age differences.

              • Downloads: 1