Forrester

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Downloads: 33

For eBusiness & Channel Strategy Professionals

Report:A Systematic Approach To Mobile Strategy

Strategic Plan: The Mobile eBusiness Playbook

Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

• Downloads: 4183

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Latin America

Latin American Consumer Technographics®

Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

• Downloads: 106
• Rating:

For Marketing Leadership Professionals

Report:Adapting To Media Fragmentation In Europe

The Impact Of Media Fragmentation Patterns On Communication Strategy

Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

• Downloads: 380

For eBusiness & Channel Strategy Professionals

Report:How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

The Convenience Quotient Of Mobile Services: A Facebook Case Study

Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

• Downloads: 286

For Marketing Leadership Professionals

Report:Portable Media Players Must Evolve With Cloud Or Become Extinct

Strategies To Counter Disruptive Smartphone Competition

Smartphones' benefits mean they continue to trample on adjacent product categories as the mobile market collides with the consumer electronics market. The role of the smartphone in consumers' lives...

• Downloads: 469

For Marketing Leadership Professionals

Report:360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages cloud...

• Downloads: 601

For Marketing Leadership Professionals

Report:Understanding Latin American Online Consumers

Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is...

• Downloads: 99

For Marketing Leadership Professionals

Report:The European Three-Screen Audience Is Growing, But TV Still Reigns

A Reality Check On European Video Consumption

While the PC has now emerged as a popular platform for video consumption among European Internet users, the TV is still the primary platform. And with mobile video still nascent, a substantial...

• Downloads: 621
• Rating:

For Marketing Leadership Professionals

Report:Digital Music Consumption Around The Globe

The adoption of digital music differs greatly in different regions across the globe, presenting unique sets of challenges and opportunities. Europeans, for instance, are more active than Americans in...

• Downloads: 724

For Marketing Leadership Professionals

Report:Will Radio Survive The Media Meltdown?

The amount of time that US adults spend listening to radio has been on the decline. The trend is especially marked among young adults, who have taken to other audio platforms at a much greater rate....

• Downloads: 354

For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: US Youth Device Ownership And Habits

This highlight deck summarizes the key findings related to devices and mobile usage from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the second survey...

For eBusiness & Channel Strategy Professionals

Report:The Convenience Quotient Of Mobile Services: A Facebook Case Study

How To Make Mobile Services As Convenient As PC-Based Experiences

The mobile industry has long imagined that cell phones may one day displace the PC for many consumer activities. For now, the vast majority of consumers prefer the PC to a mobile device for most...

• Downloads: 1226

For Marketing Leadership Professionals

Report:A Deep Dive Into European Consumers' Online Behavior, 2009

Consumers' Uptake Of Social Activities Deepens Their Online Engagement

For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand the...

• Downloads: 1700

For Marketing Leadership Professionals

Report:Technographics Insight: Who Buys Mobile Services In Asia Pacific?

This Technographic Insight takes in depth look at mobile usage and activities in Asia. It takes a look at differences in mobile ownership and uses between Asian countries with a focus on mobile...

For eBusiness & Channel Strategy Professionals

Report:Success In Mobile Commerce Means Asking The Right Questions Now

Forrester recently adapted its methodology for creating a successful social strategy — based on understanding people, objectives, strategy, and technology (POST) — to the mobile strategy...

• Downloads: 854

For Customer Insights Professionals

Report:A Consumer Market Researcher's Introduction To Mobile POST

Creating and implementing a sound mobile strategy is challenging, but as consumers adopt higher-end cell phones, companies need to understand how they should connect with consumers on a device that's...

• Downloads: 611

For Marketing Leadership Professionals

Report:The Re-Emergence Of The PC As A Proper Gaming Platform

Consumer behaviors are becoming increasingly mobile, and many are almost continuously connected to the Internet. Along with the move toward downloadable content, this trend will allow the PC to play...

• Downloads: 565

For Marketing Leadership Professionals

Report:How Big Is The eReader Opportunity?

Book Readers Drive The Market Now, But That Will Change

The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

• Downloads: 2035

For Customer Insights Professionals

Report:A Consumer Market Researcher's Introduction To Mobile Technographics®

Effective marketing requires sending the right message to the right person, and cell phones' anytime, anywhere character makes them the perfect delivery system for that message. The ubiquity of cell...

• Downloads: 1108

For eBusiness & Channel Strategy Professionals

Report:Mobile Technographics

Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy

Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media...

• Downloads: 3770

For Marketing Leadership Professionals

Report:Technographics® Insight: Word-Of-Mouth Youths Are Active Online And Comfortable With Their Mobile Devices

This Technographics Insight looks at ‘Word of mouth’ youths in the US. It examines their online and social networking behaviors, mobile behaviors and preferred communication channels for interacting...

For Marketing Leadership Professionals

Report:Technographics® Insight: Young Hispanics Are Mobile's Bleeding Edge

This Technographics Insight takes a look at Hispanic Gen Y consumers. It compared their mobile activities to those of non-Hispanic young consumers.

For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: Hispanic Technographics Consumer Technology Phone Survey, Q4 2008

This highlight deck summarizes the key findings from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2008.

For Marketing Leadership Professionals

Report:Technographics® Insight: Mobile Activities In Metropolitan China ¿ Differences In Adoption Driven By Age, Not Gender

The following Technographics Insight reviews the latest 2008 consumer survey data on mobile phone adoption and usage to reveal gender and age differences.

• Downloads: 1