eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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3 results in Reports

  • Mobile Entertainment
  • James L. McQuivey, Ph.D.
  • Consumer Electronics & Technology
  • For CMO Professionals

    Report:Preparing For The Coming Online TV Backlash

    An Open Letter To An Industry On The Verge Of A Big Mistake

    Online TV viewing has been a smash hit in the US, driving tens of millions of viewers to watch hundreds of millions of TV shows each month. However, the online TV model is coming under fire inside...

    • Downloads: 907
  • For CMO Professionals

    Report:The Future Of Apple Inc.

    By 2013, Apple's Product Mix Will Make It A Credible Hub Of The Digital Home

    Consumer product strategists frequently ask Forrester how Apple's product strategy will evolve: What will Apple's product portfolio look like five years from now, and how is Apple preparing for that...

    • Downloads: 1383
  • For CMO Professionals

    Report:Amazon's Kindle Won't Ignite The E-Book Market

    Why The Retailer Should Make And Market It Anyway

    Just in time for the holidays, Amazon.com announced its first consumer electronics device, the Kindle, a wireless e-book reader jam-packed with innovation. We love the device but hate to break it to...

    • Downloads: 575