Forrester

For Customer Experience Professionals

Report:Seven Trends Customer Experience Professionals In Healthcare Can't Afford To Ignore

How New Technologies Will Transform Digital Healthcare Experiences

On the eve of a new decade, many elements of the US healthcare system are still twisting in the winds of healthcare reform. But the writing on the customer experience wall is clear: Consumers'...

• Downloads: 1771

For Customer Experience Professionals

Report:Match iPhone Capabilities To Customer Goals

The growing popularity of the iPhone, G1, and similar devices has prompted companies to rethink their mobile data experiences. Instead of shrinking their desktop Web sites to make them accessible by...

• Downloads: 698

For Customer Experience Professionals

Report:Japan's Mobile Social Networks Need Some Usability Tweaks

Forrester Evaluated Mixi Mobile And Mobage-town

To find out how easy it was to register for Japan's mobile social networking services (SNSes), Forrester applied an abridged version of its Web Site Review methodology to the site experiences at...

• Downloads: 259

For Customer Experience Professionals

Report:Usability And Cost Slow Mobile Internet Adoption

Mobile Internet adoption in North America is still slow because while users find the content and services useful, they are not easy or enjoyable to use. This is due in large part to high cost of...

• Downloads: 743

For Customer Experience Professionals

Report:Japanese Companies Put Mobile Phones At The Center Of Multichannel Experiences

The mobile phone is an essential part of Japanese consumers' lives that goes beyond voice and email capabilities. Japanese companies drive traffic to phones from offline media and PC Web sites,...

• Downloads: 393