Forrester

For Marketing Leadership Professionals

Client Inquiry:Email Marketing

What are the effects of different types of content on email campaigns, particularly video and social media, and what is the effect of personalization on email campaigns? Namely, what is the ROI and...

For Marketing Leadership Professionals

Client Inquiry:Search Ads

We are looking at our national ad campaign — online and mobile ads — and would like some research behind what makes people click on ads.

For Marketing Leadership Professionals

Client Inquiry:How Are Brands Encouraging Social Interaction On Mobile Devices?

How are brands using social and encouraging consumers to interact with social on mobile devices, especially in automotive?

For Marketing Leadership Professionals

Client Inquiry:Email Trends: Shift In Email Usage

1) We are investigating changes in email usage and need help finding out shifting trends. Now that there are more ways to email via the mobile and via social networks, has there been a shift in the...

For Marketing Leadership Professionals

Client Inquiry:MROCs Versus Marketing Communities

What's the difference between a market research online community (MROC) and a marketing community?

For Marketing Leadership Professionals

Client Inquiry:Email Channel Management

What are best practices for managing the email communication channel? I am specifically interested in the number of subdomains that should be used to optimize the customer experience and the...

For Marketing Leadership Professionals

Client Inquiry:What Resources Are Available For Electronic Email Messaging?

Can you direct me to any resources around electronic email messaging? We have several different email aliases: me, company global marketing, and then each of my managers. Should all marketing...

For eBusiness & Channel Strategy Professionals

Client Inquiry:Postmortem Of The US Online Holiday Season 2010

What works in digital marketing to drive online and in-store traffic for a consumer electronics retailer during the holiday period (October thru December); with a specific focus on Black Friday and...

For Marketing Leadership Professionals

Client Inquiry:Best Practice Examples Of Integrating Television With Social Media

What are some best practice examples of integrating television with social media — not just in content/programming terms, but also in advertising terms?

For Marketing Leadership Professionals

Client Inquiry:US Interactive Marketing Forecast

With reference to Forrester's November 11, 2009, "US Interactive Marketing Forecast By Industry, 2009 To 2014" report, has this model or forecast been updated? What is the detailed definition of...

For Marketing Leadership Professionals

Client Inquiry:Team And Organizational Structures

We would like to discuss team/organizational structures from an interactive marketing perspective.

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For Marketing Leadership Professionals

Client Inquiry:Paid Search For Finding Websites

The folks who run our paid search budget would like to better understand the role of paid search and discuss the reasons for its significant year-over-year (YOY) drop as a source for finding sites....

For CMO Professionals

Client Inquiry:Can You Provide Recommendations For Support In Applying For Generic Top-Level Domains?

Do you know the names of any of the registrars with expertise in generic top-level domains (gTLDs)? We're in contact with Melbourne IT and Computer Sciences Corporation (CSC) and looking for a couple...

For Customer Experience Professionals

Client Inquiry:How Are Healthcare Companies Responding To And Using Social Media?

What is Forrester's take on how healthcare companies have responded to the rise of social media? How will healthcare companies gain traction in the social media space? What are good and the bad...

For Marketing Leadership Professionals

Client Inquiry:How Can I Use My Brand To Create A Social Persona Or Tone Of Voice Within Social Channels?

How do you effectively use your brand and/or brand presence to create a social persona or tone of voice within social channels? With most brands speaking in a natural tone, how can a brand further...

For Marketing Leadership Professionals

Client Inquiry:Choosing A Search Marketing Partner

We have done some optimization using our own resources with guidance from a small firm but are looking to put together a larger effort to improve our natural search results. Could you update us on...

For Marketing Leadership Professionals

Client Inquiry:Search Optimization

I am interested in search optimization, specifically long-tail search (finding the data that supports a term that is under-optimized but has a big impact, not a ton of traffic on a few sites)....

For CMO Professionals

Client Inquiry:Generic Top-Level Domains

Are your clients excited about actually registering the dot-brand extension, because each can be quite costly? Do you think that brands will justify the expense? What is the interest level for other...

For CMO Professionals

Client Inquiry:Does ICANN Require Companies To Contract With gTLD Registry Service Providers?

Does ICANN have a requirement that companies contract directly with a registry provider (NeuStar, VeriSign, etc.) and with one of the companies recommended (MarkMonitor, Melbourne IT, etc.) for...

For Customer Experience Professionals

Client Inquiry:What Is Forrester's View On Applying Consumer Decision Journey Maps To Marketing?

What is Forrester's point of view on applying consumer decision journey learning to marketing, in particular media planning?

For Marketing Leadership Professionals

Client Inquiry:Google SEO

What are all of the known elements that go into Google's results ranking beyond the basic keyword-embedding and purchasing a spot at the top of the results list? The root of this question comes from...

For Marketing Leadership Professionals

Client Inquiry:Privacy And Email Marketing

Can abandoned cart emails be sent to consumers who have opted out from email marketing? Are abandoned cart emails considered marketing messages (under CAN-SPAM) or customer service messages? Our...

For Customer Insights Professionals

Client Inquiry:What Are Some Best Practices For Running An Online Research Community?

Could you share some best practices for managing a community?

For Interactive Marketing Professionals

Client Inquiry:Microsites Are Key to eCommerce And Marketing Sites

What is the future of Internet microsites? Will the future of quick response (QR) codes (or the equivalent) hit microsites, deep links, or what?

For Marketing Leadership Professionals

Client Inquiry:Successful Product Ideation Sites

In recent research, Verizon's Idea Exchange is mentioned; is Forrester aware of any ideas implemented by Verizon as a result of its idea site?