Forrester

For Application Development & Delivery Professionals

Report:Cloud Computing Market Dynamics In MEA: South Africa

This document provides an overview of cloud computing in South Africa for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and...

• Downloads: 29

For CIO Professionals

Report:Cloud Computing Market Dynamics In MEA: Egypt

This document provides an overview of cloud computing in Egypt for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

• Downloads: 15

For Application Development & Delivery Professionals

Report:Cloud Computing Market Dynamics In MEA: Israel

This document provides an overview of cloud computing in Israel for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges, market awareness and...

• Downloads: 14
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For eBusiness & Channel Strategy Professionals

Report:How eBusiness Professionals Can Offer Total Mobile Experiences

How To Prepare For Mobile Total Product Experiences

Mobile is evolving at a breakneck pace — and as a result, it no longer belongs as a secondary consideration within the organization's larger strategy. Unlike in prior iterations of the mobile...

• Downloads: 403

For Sourcing & Vendor Management Professionals

Report:Offshore Innovation: Yesterday's Expectations Are Today's Table Stakes

Vendors And Clients Define Tomorrow's Innovation

Though offshore vendors routinely boast about their innovation capabilities, clients tell Forrester a different story: Their offshore vendors are still unable to generate innovation at the level and...

• Downloads: 392
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For Sourcing & Vendor Management Professionals

Report:IT Services Firm Changes: What SVMs Must Know

The Coming Upheaval In Tech Services

Since the end of 2008 and continuing today, sourcing and vendor management (SVM) professionals have been telling Forrester that they are rationalizing the number of providers they use, renegotiating...

• Downloads: 425

For Application Development & Delivery Professionals

Report:Cloud Computing Market Dynamics In MEA: Turkey

This document provides an overview of cloud computing in Turkey for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

• Downloads: 23
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For Sales Enablement Professionals

Report:Sales Coaching Defined

Driving Sales Team Behavior Change With Tailored Coaching Conversations

The businesspeople and IT professionals responsible for solving problems at their companies expect vendor salespeople to engage with a clear understanding of who they are, what they do, and the...

• Downloads: 342

For Application Development & Delivery Professionals

Report:Cloud Computing In India 2010: End User Adoption Trends

This document provides an overview of cloud computing in India for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

• Downloads: 43

For Sales Enablement Professionals

Report:The Skills And Structures For L2R Success

Organization: The Lead-To-Revenue Playbook

B2B marketers are adopting the lead-to-revenue (L2R) concept to ensure that revenue goals are met on time by optimizing the balance among lead value, velocity, and volumes, as well as ensuring that...

• Downloads: 126

For Sourcing & Vendor Management Professionals

Report:Service Pricing Models Are The Key To Outsourcing Flexibility

With the right pricing models, sourcing and vendor management (SVM) professionals can build the foundation for flexibility in infrastructure outsourcing contracts. Flexibility has different flavors,...

• Downloads: 757

For Marketing Leadership Professionals

Report:How Companies Succeed With Co-Creation

Processes: The Open Innovation Playbook

Co-creation, and social co-creation in particular, will blossom in 2012. Although the practice of co-creation remains relatively immature, product strategists from companies across a wide range of...

• Downloads: 345
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For Infrastructure & Operations Professionals

Report:M2M Connectivity Helps Telcos Offset Declining Traditional Services

But They Are Poorly Positioned For The Larger Value-Added Service Opportunity

Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

• Downloads: 1208
• Rating:

For CIO Professionals

Report:The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets

An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives

The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of...

• Downloads: 2472

For Sales Enablement Professionals

Report:The Lead-Nurturing Payoff For The Tech Industry

Engage With Early-Stage Buyers, Drive Pipeline And Revenue Performance

Today's empowered technology buyers are two-thirds of the way through their buying process before they engage with tech vendors' sales teams. Forrester believes that a robust lead-nurturing program...

• Downloads: 576

For Marketing Leadership Professionals

Report:Navigate The Co-Creation Vendor Landscape

Tools And Technology: The Open Innovation Playbook

Co-creation will become a key business tool for product strategy professionals as they strive to incorporate it into their open innovation strategiesin order to develop better products, services, and...

• Downloads: 548
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For Marketing Leadership Professionals

Report:The Job Responsibilities Of Consumer Product Strategy Professionals

Benchmark Your Job Duties Against Those Of Your Peers

Consumer product strategists hold a wide variety of job titles. Despite these varying titles, they share a great number of job responsibilities with one another. Each of these job responsibilities...

• Downloads: 279

For Sales Enablement Professionals

Report:How To Make Smarter Sales Training Decisions

Making the right sales training decision isn't easy, especially when you have to move quickly to be responsive to the needs of the business. One challenge many sales enablement professionals face is...

• Downloads: 56
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For Sales Enablement Professionals

Report:The State Of Lead-To-Revenue Management

Landscape: The Lead-To-Revenue Playbook

In order to establish the current state of lead-to-revenue management (L2RM) practices among tech marketers, we recently analyzed 80 client inquiries on the topic that tech marketing professionals...

• Downloads: 546
• Comments: 2
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For Sales Enablement Professionals

Report:Technology Value Beyond The Buyer's Four Walls: External Stakeholder Impact Defined

To justify a technology investment, buyers traditionally estimate the expected impact or return on investment (ROI) within their own organization's four walls, typically to IT itself and end users in...

• Downloads: 313
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For Analyst Relations Professionals

Report:Best Practices For Major Analyst Evaluations, Part 1: Preparing To Participate

Branded vendor comparisons from well-known research firms hold a very special place in analyst relations (AR) programs. Excluded vendors want to be included in them, and those already there jockey...

• Downloads: 396

For Sales Enablement Professionals

Report:Buyer Role Profile: CIO

This report is designed to give sales enablement professionals an introduction to the chief information officer (CIO) role, as well as an overview of the general concerns facing people in this...

• Downloads: 204
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Report:Trends 2011: Customer Relationship Management

Twelve Trends Drive Planning For Customer-Centric Process Transformation

The fundamental business needs that drive the requirement for effective and efficient customer management practices remain unchanged for 2011: acquiring new customers; building tighter bonds of...

• Downloads: 2676

For CIO Professionals

Report:Cloud Computing Market Dynamics In The Middle East And Africa (MEA): Regional Overview

This document provides an overview of cloud computing in the Middle East and Africa (MEA) for vendor strategists. The report will allow vendor strategists to understand cloud-related market trends...

• Downloads: 32

For CMO Professionals

Report:How To Make Connected TVs The Future Of TV

US Connected TV Forecast, 2010 To 2015

Connected TVs are all the rage. Every TV maker features connectivity in the top half of their lineup, and major retailers have committed to only sell connected TVs by as soon as 2011. Despite this...

• Downloads: 1377