eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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468 results in Reports

  • Technology Product Strategies
  • For CMO Professionals

    Report:Thought Leadership: The Next Wave Of Differentiation In B2B Marketing

    Introducing Forrester's IDEA Framework For Thought Leadership Marketing

    From medical devices to heavy equipment, business-to-business (B2B) marketers need to position their firms as thought leaders on the issues their buyers face. But most firms don't have a process or...

    • Downloads: 1598
    • Rating:
  • For Customer Experience Professionals

    Report:Engage B2B Partners To Deliver Unified Customer Experiences

    Firms must actively engage third-party partners to deliver a unified customer experience. That's because these partners sometimes act as the face of a company in the form of dealerships, resellers,...

    • Downloads: 263
  • For Marketing Leadership Professionals

    Report:Solving Product Strategy Problems With Co-Creation Contests

    Use A Form Of Crowdsourcing To Overcome Product Development Challenges

    The development of successful products is at the heart of every profit-seeking business. Product strategists face constant internal challenges around identifying new product opportunities and feature...

    • Downloads: 383
    • Rating:
  • For Sales Enablement Professionals

    Report:Build Battle Cards That Focus On Buyer Priorities

    Insights Into Building Battle Cards That Help Sales Reps Win Deals

    Sales reps need battle cards to anticipate and counter competitors' claims in sales conversations, but today's battle cards are little more than side-by-side product comparisons. Sales enablement...

    • Downloads: 291
    • Rating:
  • For CIO Professionals

    Report:The Shift To Product Development Services 2.0 Is On

    Vendors Need To Make Key Investments In Go-To-Market And Solution-Based Approaches To Emerge As Leaders

    The product development services market is currently undergoing a fundamental move to a more proactive, solution-based approach, which Forrester defines as product development services 2.0 (PDS 2.0)....

    • Downloads: 418
    • Rating:
  • For Marketing Leadership Professionals

    Report:Fitness Wearables — Many Products, Few Customers

    Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

    Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

    • Downloads: 665
    • Comments: 1
  • For CIO Professionals

    Report:Global Tech Market Outlook 2013 To 2014

    In Local Currencies, The US Will Lead 5.4% Global Tech Market Growth In 2013 And 6.7% Growth In 2014

    The 2013 to 2014 period will see a different pattern of tech market dynamics than what prevailed in 2012, forcing CIOs and business tech buyers to adjust their spending plans to take advantage of new...

    • Downloads: 1802
    • Rating:
  • For Marketing Leadership Professionals

    Report:Western European Mobile Forecast, 2011 To 2016

    Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

    The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016. To...

    • Downloads: 1135
    • Rating:
  • For Customer Insights Professionals

    Report:The New CI Services Lens

    Capabilities And Delivery Models Will Help You Find The Right Services Partner

    The evolving ways that customers interact with brands disrupt firms' traditional business practices. Firms are taxing their customer insights (CI) professionals for more and more guidance to keep up....

    • Downloads: 130
    • Rating:
  • For Security & Risk Professionals

    Report:Quick Take: Cisco's Acquisition Of Sourcefire Has Significant Potential

    But Only If Cisco Doesn't Strangle Innovation

    On July 23, 2013, Cisco announced its acquisition of network security specialist Sourcefire for $2.7 billion. With the acquisition of Sourcefire, Cisco confirms that customers do in fact want...

    • Downloads: 191
  • For Application Development & Delivery Professionals

    Report:Empowered Customers Demand Greater Attention Through Online Service

    2011 Will Challenge The Status Quo Of eBusiness Online Customer Service

    Organizations strive to differentiate themselves by delivering an outstanding customer service experience. However, customer expectations are rising dramatically. Customers today are increasingly...

    • Downloads: 318
  • For Customer Insights Professionals

    Report:The Skills And Structures For L2R Success

    Organization: The Lead-To-Revenue Playbook

    B2B marketers are adopting the lead-to-revenue (L2R) concept to ensure that revenue goals are met on time by optimizing the balance among lead value, velocity, and volumes, as well as ensuring that...

    • Downloads: 300
  • For Marketing Leadership Professionals

    Report:Overcome The Challenge Of Measuring Innovation

    Product strategists currently face a challenging necessity: how to measure their innovation projects and programs. While most product strategists believe that innovation is a top priority at their...

    • Downloads: 338
  • For Analyst Relations Professionals

    Report:Educate AR's Personnel

    Analyst relations (AR) managers raise the chances of delivering on their business commitments, and impressing their executive colleagues, when they staff their departments with expert professionals....

    • Downloads: 100
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:The SAP/Ariba Merger Will Not Be Frictionless

    'Ariba, An SAP Company' Faces Many Challenges But Will Do Better Than SAP's Previous ePurchasing Acquisition

    SAP's proposed $4.3 billion acquisition of Ariba has shaken the ePurchasing market. Customers of both companies want to know if their products face an uncertain future, since it's unlikely that SAP...

    • Downloads: 334
    • Rating:
  • For Sales Enablement Professionals

    Report:The Importance Of Developing A Shared Vision Of Success

    Your company is likely losing a sizable number of opportunities in your pipeline because your sales teams have not successfully communicated a clear road map for executives on how they will realize...

    • Downloads: 67
    • Rating:
  • For Analyst Relations Professionals

    Report:Industry Analyst Relations And Sales Support

    Sales Support: The Industry Analyst Relations Playbook

    Industry analyst relations (AR) teams struggle to create and demonstrate their value to sales. To help AR pros understand the issues and assess whether their own companies are ready to buck this...

    • Downloads: 467
  • For CMO Professionals

    Report:What Netflix Should Do Next

    And Why All Product Strategists Should Care

    Netflix has made good on a decade-long promise to become the preeminent digital video distribution company in the US. While some have been surprised by what seems like a sudden rush of success, we...

    • Downloads: 559
    • Comments: 1
    • Rating:
  • For Marketing Leadership Professionals

    Report:Case Study: Intuit Adapts Its Product Portfolio To Exploit Tablets

    Innovation Infrastructure Empowers Product Strategists' Success

    Product strategists from software, media, finance, healthcare, and other industries can learn from the example of Intuit. Intuit's culture of innovation — including unstructured "white space"...

    • Downloads: 345
  • For Application Development & Delivery Professionals

    Report:Team In Trouble? Roll The Dice And Try A Serious Game

    Serious Games Let Players Try Out Radically New Strategies

    For many organizations, the first time they consider using a serious game is when they conclude that familiar methods are not up to the task. The normal rules of the game may not be enough to deal...

    • Downloads: 233
  • For Analyst Relations Professionals

    Report:Industry Analyst Relations And Influence

    Influence: The Industry Analyst Relations Playbook

    Most valuable AR programs rely, sometimes exclusively, on analysts enhancing the commercial fortunes of the vendors by influencing marketplace players like buyers, partners, journalists, and...

    • Downloads: 266
    • Rating:
  • For CIO Professionals

    Report:Computing Futures 2016: How Hardware Advances Will Shift Vendor Prospects

    CPUs, Disks, Sensors, And Displays Change Dramatically In The Next Five Years

    Hardware innovation will continue to roil the tech ecosystem through 2016, forcing vendor strategists at software and services firms to adjust continuously to new hardware capabilities, plus the new...

    • Downloads: 819
  • For Sourcing & Vendor Management Professionals

    Report:Emphasize Flexibility In Telecom And Mobility Services Contract Negotiations To Reduce Risk

    Processes: The Telecommunications And Mobility Sourcing Playbook

    This report is an update to "Emphasize Flexibility In Communications Service Contract Negotiations To Reduce Risk," originally published on October 9, 2012. This updated report outlines Forrester's...

    • Downloads: 172
  • For Analyst Relations Professionals

    Report:Organize AR's Personnel

    Organization: The Industry Analyst Relations Playbook

    Once industry analyst relations (AR) departments break out of single-person mode, AR managers must assign responsibilities across the team optimally and manage team member performance against them....

    • Downloads: 120
    • Comments: 4
    • Rating:
  • For Sales Enablement Professionals

    Report:The Shape-Shifting Tech Industry Channel Ecosystem

    Hybrid Partners Are The New Norm

    While cloud computing has been a boon for the tech industry in general, for channel partners the story is different. Channel partners have to deal with shrinking product margins, skills shortages,...

    • Downloads: 300
    • Rating: