eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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464 results in Reports

  • Technology Product Strategies
  • For Sales Enablement Professionals

    Report:Launching A New Sales Enablement Service With A Bang

    As technology vendors work to respond to the changing conditions their buyers face, salespeople are overwhelmed with an avalanche of random acts of sales support generated from many different groups...

    • Downloads: 78
  • For eBusiness & Channel Strategy Professionals

    Report:The New And Emerging World Of B2B Commerce

    Vision: The B2B eCommerce Playbook

    Until recently, most business-to-business (B2B) companies relied on thick print catalogs, armies of sales reps, and well-staffed call centers to drive and support customer purchases. But B2B...

    • Downloads: 311
  • For Sales Enablement Professionals

    Report:How Do You Scale Strategic Account Programs?

    Optimize Wallet Share By Industrializing The Execution Of Strategic Account Plans

    In the current economic climate, it has become important for vendors with large portfolios to shift their focus from gaining market share to gaining more wallet share from targeted, existing...

    • Downloads: 35
  • For Customer Experience Professionals

    Report:How PayPal Uses Exploratory Research To Drive A Culture Of Customer-Focused Innovation

    Exploratory research uncovers customer needs that have yet to be met, exposes opportunities for differentiation, provides a holistic view of a problem space, and helps firms keep pace with the...

    • Downloads: 547
  • For Marketing Leadership Professionals

    Report:The Financial Times Makes A Bold Move In Paid Apps

    The Publisher Banks On HTML5 For Its Multiplatform Distribution Strategy

    The Financial Times (FT) has extended its reputation as a pioneering digital publisher by launching via an HTML5 web application. This lets it distribute a digital version of its content to...

    • Downloads: 282
  • For Application Development & Delivery Professionals

    Report:Empowered Customers Demand Greater Attention Through Online Service

    2011 Will Challenge The Status Quo Of eBusiness Online Customer Service

    Organizations strive to differentiate themselves by delivering an outstanding customer service experience. However, customer expectations are rising dramatically. Customers today are increasingly...

    • Downloads: 319
  • For Marketing Leadership Professionals

    Report:Tech Marketers' 2012 Investment Plans

    Money Shifts To Operations In the Tech Marketing Flywheel

    Tech marketers are making a big investment in the transition from "art to science" in 2012 as they flow more money into the activities and technologies of marketing operations. Two factors stand out...

    • Downloads: 440
    • Rating:
  • For CIO Professionals

    Report:Four Reasons For Sluggish Tech Market Growth And The Rationale For Future Optimism

    Weak Economies, A Changing Hardware Market, Cloud, And CEO Aversion To Investment Have Kept A Lid On Tech Buying

    Forrester's projected 5.5% growth in the global tech market in 2014 in local currency terms (6.2% in US dollars) is certainly an improvement over the more feeble growth of 2012 and 2013. Still, these...

    • Downloads: 78
  • For Sales Enablement Professionals

    Report:Partner Loyalty Metrics That Matter

    Performance Management: The Channel Partner Loyalty Playbook

    Program performance management is about systematic measurement and relentless adjustment, in this case, of your channel partner loyalty program. Identifying the right metrics and implementing the...

    • Downloads: 260
    • Rating:
  • For CIO Professionals

    Report:The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets

    An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives

    The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of...

    • Downloads: 2624
  • For Marketing Leadership Professionals

    Report:Case Study: PagesJaunes Embraces The Local Social Web To Drive Mobile Product Innovation

    The French Yellow Pages Firm Is Turning Mobile Market Disruption Into Competitive Advantage

    Local and social trends are converging and are strong mobile catalysts: These factors have accelerated the importance of mobile to PagesJaunes and its customers. The French yellow pages company has...

    • Downloads: 468
  • For Sales Enablement Professionals

    Report:Reinforcing Channel Partner Bonds In the Era of The Cloud

    Vision: The Channel Partner Loyalty Playbook

    The channel partner ecosystem is undergoing a massive upheaval, largely as a result of rapidly evolving cloud computing engagement and delivery models, and will go through several tectonic shifts...

    • Downloads: 348
  • For Sales Enablement Professionals

    Report:BT Social Technographics® 2011: Age Matters

    Social Media Preferences Vary Significantly Among Age Groups

    Forrester has analyzed data from the Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers by age group to examine a common assumption: Most of the...

    • Downloads: 462
    • Comments: 1
    • Rating:
  • For CIO Professionals

    Report:Cloud Brokers Become Change Agents

    Understanding The Cloud Broker Opportunity

    The rapid innovation of technology and business models spurred by cloud computing provides CIOs, as well as external providers, with a unique opportunity to redefine their relationships with the...

    • Downloads: 648
    • Rating:
  • For Analyst Relations Professionals

    Report:Unleash Maximum Business Value From Industry Analyst Relations

    Executive Overview: The Industry Analyst Relations Playbook

    Industry analyst relations (AR) is a profession. Done well, it delivers high business value through unique resources — industry analysts. But vendors understand its value poorly and resource it...

    • Downloads: 324
    • Rating:
  • For Sales Enablement Professionals

    Report:What Do Executive Buyers Find Valuable?

    Your buyers have changed, and there are some things you should know about them if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with...

    • Downloads: 158
  • For Application Development & Delivery Professionals

    Report:SOA Plays An Important Role In A Telco Merger

    EE Uses SOA To Unify Business Operations Across Three Separate Brands

    Service-oriented architecture (SOA) strategies continue to add significant value in the industry. EE, a UK digital telecommunications company formed by merging the UK operations of T-Mobile and...

    • Downloads: 139
    • Rating:
  • For Sales Enablement Professionals

    Report:Executive Buyer Insight Study: Are Salespeople Prepared For Executive Conversations?

    Addressing Gaps In How Effectively Salespeople Engage With Executives

    To avoid being relegated to commodity status, vendors are refining their sales strategies to engage with higher level decision-makers earlier in the problem-solving process. Getting a meeting with...

    • Downloads: 783
  • For eBusiness & Channel Strategy Professionals

    Report:Life Events Drive Financial Product Purchases

    Product Strategists Must Understand The Impact Of Life Changes On The Metrics, Marketing, And Channel Strategy Of Their Products

    Understanding how life events relate to the purchase of financial products has long been top of mind for product strategy professionals. By surveying more than 26,000 US online adults, Forrester has...

    • Downloads: 572
  • For Sales Enablement Professionals

    Report:Buyer Role Profile: Application Manager

    This report is designed to give sales enablement professionals an introduction to the application manager role, as well as an overview of the general concerns facing people in this position. The...

    • Downloads: 34
  • For eBusiness & Channel Strategy Professionals

    Report:Best Practices In Multichannel Financial Services Sales

    Take An Agile Approach To Support Customers Across Multiple Touchpoints

    The rapid development of customer touchpoints, increasing customer expectations, and the pressure for success in the competitive market forces eBusiness and channel strategy executives at financial...

    • Downloads: 1914
  • For CIO Professionals

    Report:Understanding The Embedded Security Market Ecosystem

    Identifying Dominant Players And Mapping Challenges To Opportunities

    As the number of smart, sensor-rich IP-enabled devices grows, so does the demand and scramble to secure these connected devices. But no one tech or security vendor can do it alone. The variety of...

    • Downloads: 382
  • For eBusiness & Channel Strategy Professionals

    Report:Delivering An Effective Technology Infrastructure For Global B2B eCommerce

    Tools And Technology: The B2B eCommerce Playbook

    Producing an effective business-to-business (B2B) eCommerce technology strategy is like planning for a successful journey — you need a good map, a proper guide, and the right tools. However,...

    • Downloads: 224
  • For Analyst Relations Professionals

    Report:Best Practices For Major Analyst Evaluations, Part 3: Interactions With Authors

    Branded vendor comparisons from well-known research firms hold a very special place in analyst relations (AR) programs. Excluded vendors want to be included in them, and those already there jockey...

    • Downloads: 300
  • For Sales Enablement Professionals

    Report:Being Strategic Does Not Guarantee Partner Loyalty

    Landscape: The Channel Partner Loyalty Playbook

    Every few years, channel partners reassess their vendor portfolios and determine how much to invest in each of their relationships. The tech industry ecosystem is now in that state, and tech vendors...

    • Downloads: 150