Forrester Research : Topic :

eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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2 results in Reports

Technology Product Strategies
Roxana Strohmenger

For Marketing Leadership Professionals
Report:Take Advantage: Latin American Consumers Are Willing Co-Creators
Roxana StrohmengerMay 31, 2011
Latin Americans love social media, and it's important for organizations to realize that their use of it is not exclusive to entertaining themselves or connecting with family and friends. It also...
- Downloads: 62
For Customer Insights Professionals
Report:How Prediction Markets Help Forecast Consumers' Behaviors
Emerging Market Research Methodology: Prediction Markets Are Your Innovation And Market Assessment Barometer Tool
Roxana StrohmengerAugust 08, 2011
Market insights professionals are repeatedly tasked with delivering quick insights that will accurately predict what consumers will do or buy in the future. Traditional research methods do not always...
- Downloads: 540

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For Marketing Leadership Professionals

Report:Take Advantage: Latin American Consumers Are Willing Co-Creators

For Customer Insights Professionals

Report:How Prediction Markets Help Forecast Consumers' Behaviors

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