eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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134 results in Reports

  • Business Technographics
  • eCommerce
  • For CIO Professionals

    Report:Serving Your Customer-Obsessed Employees

    Analyze And Close Your Customer Engagement Technology Gap

    In the age of the customer, every employee has a responsibility to win, serve, and retain customers, directly, indirectly, or, in the case of customer-obsessed employees, both. As the head of the...

    • Downloads: 130
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of Customer Service In 2014

    Vision: The Contact Centers For Customer Service Playbook

    In the age of the customer, executives don't decide how customer-centric their companies are — customers do. Changes such as the explosion of digital communications, mobility, and the...

    • Downloads: 2697
  • For Application Development & Delivery Professionals

    Report:The Age Of The Customer Changes Everything For AD&D Leaders

    Executive Overview: The Application Development Strategy, Structure, And Sourcing Playbook

    The cumulative impact of the age of the customer uber-trends — digital disruption, mobile mind shift, customer experience, and big data analytics — will transform the competitive...

    • Downloads: 301
  • For CIO Professionals

    Report:India Tech Market Outlook: 2014

    Customer Obsession Takes Center Stage For Technology Spending

    IT purchases in India will reach US$29 billion in 2014. As in other emerging economies, India's tech market is still largely hardware-driven, but spending on software and services is gaining...

    • Downloads: 229
  • For eBusiness & Channel Strategy Professionals

    Report:Solving The Quandary Of Responsive Design

    Seven Key Questions That Will Guide eBusiness Leaders To Make The Right RWD Decisions

    Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a...

    • Downloads: 496
  • For Application Development & Delivery Professionals

    Report:API Design, Part 1: REST Is The Leading But Not Only Option For Your APIs

    Favor Pragmatic REST Over REST Theory; Use SOAP And MOM Where Appropriate

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they answer a wide range of...

    • Downloads: 542
  • For Sales Enablement Professionals

    Report:The VSB Software Market: Cloud Triggers And Custom Development

    This workbook provides data on how the current generation of VSBs displays significantly different software investment plans than earlier generations. VSBs are beginning to think and act more like...

    • Downloads: 27
  • For CIO Professionals

    Report:The Hybrid² Integration Challenge

    CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps

    As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

    • Downloads: 796
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2013

    The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

    • Downloads: 2790
  • For Security & Risk Professionals

    Report:Mobile Authentication: Is This My App? Is This My User?

    Strategy Deep Dive: The Mobile Security And Operations Playbook

    Mobile devices are everywhere: at work, in the hands of your customers, and with employees. Security and risk (S&R) professionals need to provide users with secure and seamless mobile access to...

    • Downloads: 664
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2012: North American Insurance eBusiness And Channel Strategy

    The Age Of The Customer Drives Four Insurance eBusiness Mega Trends

    Four market forces are putting the squeeze on insurance eBusiness professionals in 2012. What should eBusiness and channel strategy executives be thinking about as they forge ahead this year? This...

    • Downloads: 1247
  • For Sales Enablement Professionals

    Report:Tech Channel Marketing Trends 2012

    Growth Continues In Channel-Generated Revenue Share And Investment

    It's a case of good dollars following good — channels continue to perform, in terms of revenue contribution, so tech vendors continue to invest in them. Tech marketers will be operating with...

    • Downloads: 496
  • For Customer Insights Professionals

    Report:Marketing Tactics Of Top Tech Performers

    An Artful Mix Of Old And New Yields Revenue Impact For Marketing Leaders

    Tech marketers at top-performing tech companies demonstrate similar go-to-market strategies that set them apart from their peers at companies with average performance. The strategic mix leverages...

    • Downloads: 862
  • For Sales Enablement Professionals

    Report:Content Marketing Is A Key Differentiator For Tech Marketers

    Create Marketing Content To Guide Customers Through Their Buying Process

    The business technology evaluation and purchasing process is now more than ever controlled by the customer, not the seller. Critical to that process is content that the buyer finds, that the marketer...

    • Downloads: 812
  • For Customer Insights Professionals

    Report:2012 Tech Marketing Planning Guidance

    With Proliferating Tactics And Constrained Budgets, Targeting And Focus Are A Mandate

    Tech marketers typically use last year's plan as a starting point for next year's marketing planning process, making changes to accommodate new goals and current-year budget realities. As a result,...

    • Downloads: 828
  • For CIO Professionals

    Report:Forrsights: The Macro Trends Shaping The Tech Industry This Decade

    Emerging Opportunities And Imperatives For An IT Industry In Transformation

    Rather than quietly maturing into middle age as it enters its seventh decade, the information and communications technology (ICT) industry is continuing to evolve rapidly. The ICT landscape is roiled...

    • Downloads: 1165
  • For Sales Enablement Professionals

    Report:Technology For Engagement Channel Systems

    Leveraging Collaborative Systems To Tether Your Partners To Your Strategy

    Top-performing tech companies focus on transforming their sales channel into an engagement channel capable of engaging customers across the full technology adoption life cycle. But most channel...

    • Downloads: 358
  • For Sales Enablement Professionals

    Report:The Emerging Engagement Channel Model

    Top Performers' Channel Investments Span The Customer Tech Adoption Life Cycle

    Tech vendors have historically treated channels as "outsourced sales" — or have, at least, invested that way. But a handful of vendors have departed from this model, choosing instead to invest...

    • Downloads: 494
  • For Customer Insights Professionals

    Report:The Lead-Nurturing Payoff For The Tech Industry

    Engage With Early-Stage Buyers, Drive Pipeline And Revenue Performance

    Today's empowered technology buyers are two-thirds of the way through their buying process before they engage with tech vendors' sales teams. Forrester believes that a robust lead-nurturing program...

    • Downloads: 668
  • For Infrastructure & Operations Professionals

    Report:Information Workers Are A New Buying Center For Enterprise Technology

    A Changing Workforce Demands New Solutions And Business Models

    Technology vendors today are faced with a new market dynamic: Individuals inside companies, primarily information workers (iWorkers), are choosing, procuring, and often paying for technology products...

    • Downloads: 437
  • For Marketing Leadership Professionals

    Report:The Pipeline Is Less Than Half Empty

    Tech Marketing's Contribution To Revenue Opportunity Is Underwhelming

    Technology sales and product groups routinely besiege tech marketing professionals to justify budgets, programs, and T-shirt designs. Tech marketers typically respond with a slew of marketing...

    • Downloads: 314
  • For Marketing Leadership Professionals

    Report:Are Events Dead? Not If You're A Tech Buyer

    Marketers Should Look To Combine Them With New Social Media Marketing Tactics, Including Hybrid Or Virtual Events

    Physical in-person events historically have been a crucial way for high-tech companies to communicate the value of products and services to customers and prospects. Forrester's Q1 2011 US And...

    • Downloads: 413
  • For Application Development & Delivery Professionals

    Report:Market Overview: Managed File Transfer Solutions

    A $1.4 Billion Market Is Growing Rapidly

    The managed file transfer (MFT) market is growing rapidly as the shortcomings of using basic file transfer protocol (FTP) to support external file transfers have become more apparent. Both senior...

    • Downloads: 941
  • For Sales Enablement Professionals

    Report:Search Engine Suboptimization

    Tech Marketers Optimize For Their Product Categories, Not Customers' Problems

    Throughout the technology adoption life cycle, including scoping approaches, choosing products, and implementing solutions, business technologists initiate information gathering with search tools....

    • Downloads: 437
  • For eBusiness & Channel Strategy Professionals

    Report:Is An Open Source Platform Right For You?

    Evaluating Magento And Open Source Solutions For Enterprise Commerce Needs

    It is hard not to be impressed with the growth of open source eCommerce platforms and Magento in particular. Forrester has been tracking these solutions since their inception, watching as the...

    • Downloads: 600