Forrester

For eBusiness & Channel Strategy Professionals

Report:Trends 2012: North American Insurance eBusiness And Channel Strategy

The Age Of The Customer Drives Four Insurance eBusiness Mega Trends

Four market forces are putting the squeeze on insurance eBusiness professionals in 2012. What should eBusiness and channel strategy executives be thinking about as they forge ahead this year? This...

• Downloads: 1107
• Rating:

For eBusiness & Channel Strategy Professionals

Report:Trends 2011: North American Insurance eBusiness And Channel Strategy

Four Trends Dominate The Agendas Of eBusiness Executives

In 2010, US and Canadian insurers got a bounce back in their step. While the North American insurance industry may still not be dancing with joy, the outlook for the year ahead is a lot brighter than...

• Downloads: 1211

For eBusiness & Channel Strategy Professionals

Report:Tech Opportunities In North American Insurance IT Firms

Forrester Forrsights For Business Technology

Even in this seesaw economy, the insurance industry marches forward. Post-crash, insurers have dusted themselves off and are moving onward. Carriers are getting hipper and more creative in their...

• Downloads: 422

For Sales Enablement Professionals

Report:Banking And Insurance Key Security Technology Shopping Influencers

This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding online and traditional media that influence the purchase of IT...

• Downloads: 4

For Sales Enablement Professionals

Report:Banking And Insurance Managed Security Services Buying Intentions

This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding managed security purchasing intentions in the banking and...

• Downloads: 3

For Sales Enablement Professionals

Report:Target The Right Role In IT For Different Software Conversations

CIOs, executives in IT, and managers of IT are responsible for different types of initiatives and have different priorities. To have the most effective sales conversation, tailor your conversation to...

For Sales Enablement Professionals

Report:Demand Insights: Predictive Analytics In The Financial Services Sector

How IBM Helps Banks And Insurers Get The Business They Really Want

Banks and insurers do a great job acquiring customers, but they fall down when it comes to cross- and upselling other services. Few financial services institutions even know if the customers they...

• Downloads: 923

For Sales Enablement Professionals

Report:Hardware Tech Marketers Bank On The Small Financial Services Market

Not too long ago, IT hardware vendors banked on the business they got from financial services industry giants like Morgan Stanley, The Royal Bank of Scotland, and AIG. When the Wall Street bubble...

• Downloads: 196

For Sales Enablement Professionals

Report:Financial Services Security Has A People Problem

Technology Vendors Have To Prove How To Bridge The Gap To Different Roles

There aren't too many industries that know more about their customers than banks and insurance companies. But that information also puts them at a big disadvantage when it comes to keeping customer...

• Downloads: 344

For Sales Enablement Professionals

Report:How Banks And Insurers Shop For Technology

Pick The Right Marketing Channels To Influence The Sale

There are big differences between banking and insurance, even regarding what will persuade insurance or banking technology executives to buy. Earlier this year, Forrester invited a number of North...

• Downloads: 596

For Sales Enablement Professionals

Report:North American Bank IT Spending In 2008

Tech Marketers Must Address Five Key Needs To Help Banks Get Back To Basics

The outlook for the North American banking industry is gloomy, requiring banks to be more judicious with their funds. Even in this morose environment, banks are planning on increasing their spending...

• Downloads: 757

For Sales Enablement Professionals

Report:North American Insurance IT Spending In 2008

The insurance industry is contending with a tough market in 2008. Declining premium growth, a bear market, and larger Q1 incurred losses are making insurers more pessimistic this year than last, and...

• Downloads: 778

For Sales Enablement Professionals

Report:Taking Industry Vertical Marketing To The Web

Lessons From 100 Site Visits And One Excellent Example

IT buyers rate vendor Web sites as one of the most important information sources they use when researching technology purchases. Vendors, too, are increasingly trumpeting industry solutions on their...

• Downloads: 1022

For Sales Enablement Professionals

Report:Leverage Four Factors When Selling To Financial Services Buyers

In a recent survey, Forrester found that financial services buyers place strong emphasis on consultants, analysts, vendor events, and sales teams when researching IT purchases. Storage technology...

• Downloads: 115