Forrester

For CMO Professionals

Report:eBook Buying Is About To Spiral Upward

US eBook Forecast, 2010 To 2015

Since Amazon.com introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been...

• Downloads: 1086

For Consumer Product Strategy Professionals

Report:Blu-ray Can't Succeed With HD Video Alone

Why The Future Of Blu-ray Depends On Serving Multiplatform Viewers

It was just over a year ago that Blu-ray vanquished its long-time rival HD-DVD. Uptake for Blu-ray has been promising: A significant 7% of US households can play Blu-ray discs at home either on a...

• Downloads: 334

For CMO Professionals

Report:Preparing For The Coming Online TV Backlash

An Open Letter To An Industry On The Verge Of A Big Mistake

Online TV viewing has been a smash hit in the US, driving tens of millions of viewers to watch hundreds of millions of TV shows each month. However, the online TV model is coming under fire inside...

• Downloads: 900

For CMO Professionals

Report:The Future Of Apple Inc.

By 2013, Apple's Product Mix Will Make It A Credible Hub Of The Digital Home

Consumer product strategists frequently ask Forrester how Apple's product strategy will evolve: What will Apple's product portfolio look like five years from now, and how is Apple preparing for that...

• Downloads: 1361

For CMO Professionals

Report:The Next Apple Music Device We Want To See

Rumors abound about which steps Apple will take next in its music business, but none of the rumors have so far hit on a significant opportunity that we see ahead of Apple: rebuilding the home audio...

• Downloads: 435

For CMO Professionals

Report:The End Of The Music Industry As We Know It

The State Of The Digital Audio Market 2008

The close of 2007 marked the end of a decade of decline for the music industry. Digital audio — first illegal and now legal — has permanently changed how people find, buy, and listen to...

• Downloads: 1486

For CMO Professionals

Report:Amazon's Kindle Won't Ignite The E-Book Market

Why The Retailer Should Make And Market It Anyway

Just in time for the holidays, Amazon.com announced its first consumer electronics device, the Kindle, a wireless e-book reader jam-packed with innovation. We love the device but hate to break it to...

• Downloads: 571

For CMO Professionals

Report:Why Apple Can't Do To Video What It Did To Music

But What It Can Do To Yet Succeed

Apple's appetite for a slice of the video pie has proven bigger than its reach. The iTunes video experiment of selling TV shows for $1.99 and movies for upwards of $9.99 — although a great...

• Downloads: 750

For CMO Professionals

Report:Online Video Syndicator Hulu.com Overperforms At Beta Launch

Today Hulu.com, the NBC Universal and News Corp. online video joint venture, launched a private beta test that beats our expectations of what the company would achieve. It syndicates video, enables...

• Downloads: 346

For Marketing Leadership Professionals

Report:US Online DVD Rental Service Use, 2006

Just 11% of households with a DVD player subscribe to online DVD rental services like Netflix or Blockbuster Online. As HD-DVD and Blu-Ray become more popular, online DVD rental services will...

• Downloads: 1