Forrester

For eBusiness & Channel Strategy Professionals

Report:Case Study: SunTrust Reboots Its Digital Platform

Responsive Web Design And Agile Development Prove A Winning Formula

With mobile and tablet usage now mainstream, Forrester believes that eBusiness teams must find time-to-market and cost efficiencies in their digital development processes. In previous research we...

• Downloads: 172

For eBusiness & Channel Strategy Professionals

Report:Market Overview: Subscription And Recurring Billing Solutions 2012

Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing and consumer mobile devices, today's digital products have evolved from...

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For eBusiness & Channel Strategy Professionals

Report:Market Overview: Digital Commerce Solutions 2011

In the past, online transactions for digital product purchases differed little from physical product purchases, with the exception of the delivery method. However, today's digitally connected...

• Downloads: 1629
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For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Commerce Apps

mCommerce Apps Have Invigorated Cross-Channel Innovation, But What Lies Next?

At last count, 56 of the top 100 retailers in the US had developed an Android, iPad, or iPhone mCommerce application. The sophistication of these apps ranges greatly from basic store finders and...

• Downloads: 1752

For eBusiness & Channel Strategy Professionals

Report:Optimize Your Mobile Business

Continuous Improvement: The Mobile eBusiness Playbook

Congratulations! Your mobile web store, iPhone, iPad, and Android apps are live and adoption has surpassed your wildest expectations. But what now? Business as usual is not an option, and change is...

• Downloads: 552
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For eBusiness & Channel Strategy Professionals

Report:Optimize Your Mobile Banking Strategy

Continuous Improvement: The Mobile Banking Strategy Playbook

Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize...

• Downloads: 644
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For eBusiness & Channel Strategy Professionals

Report:Integration Challenges For Mobile Commerce

When the iPhone launched four years ago and triggered off the acceleration of mobile commerce, eBusiness leaders, eager to get their feet wet, went looking for solutions. For many, transcoding or...

• Downloads: 564

For eBusiness & Channel Strategy Professionals

Report:Location-Based Commerce: An Evolution In Mobile Shopping

Since the dawn of mobile commerce, retailers have dreamed of leveraging location-based services to deliver an immersive multichannel experience for in-store shoppers. Retailers have experimented with...

• Downloads: 1719

For eBusiness & Channel Strategy Professionals

Report:Using Facebook Login To Your Advantage

Demystifying The Hype And Misconceptions Of Social Login For eBusiness

Everyone remembers Microsoft's Passport service, positioned to be a ubiquitous sign-on protocol across the Web and at one time adopted by web giants including eBay, Expedia, and Monster. However, the...

• Downloads: 707

For eBusiness & Channel Strategy Professionals

Report:The Coming Of HTML5

Why It's Time To Think Seriously About Using HTML5 To Differentiate The Desktop Shopping Experience

With broad support across smartphone and tablet devices, HTML5 is already underpinning many mobile web experiences. However, adoption of the technology on the desktop has been slow to date due to...

• Downloads: 592
• Comments: 1
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For eBusiness & Channel Strategy Professionals

Report:Market Overview: Mobile Commerce Solutions For Retail

In just two years, mobile commerce has matured from a nascent channel adopted by a few progressive companies to a critical commerce touchpoint. Today, mobile offerings must be both fully...

• Downloads: 1633

For eBusiness & Channel Strategy Professionals

Report:Optimize Performance For Global eCommerce

Nothing Kills An Online Sale Quicker Than A Sluggish Site

Global is all the rage: eBusiness teams are feverishly building new international initiatives in the search for lucrative foreign customers and their wallets. Unfortunately the Internet was not...

• Downloads: 389

For eBusiness & Channel Strategy Professionals

Report:The Forrester Wave™: Global Commerce Service Providers, Q1 2012

SapientNitro, Deloitte, And IBM GBS Lead, With A Strong Pack Of Contenders Close Behind

In Forrester's 72-criteria evaluation of the top 12 global commerce service providers (GCSPs), we found that SapientNitro, Deloitte, and IBM Global Business Services (GBS) led the pack with their...

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For eBusiness & Channel Strategy Professionals

Report:Is Your Site Ready For The Holidays?

Tactics To Ensure A Successful Online Holiday Season

The stakes do not get any higher for retail eBusiness professionals than during the holiday season. For many retailers, margins from Q4 revenue alone will make or break their annual goals, and online...

• Downloads: 313

For eBusiness & Channel Strategy Professionals

Report:.Brand And The Impact For eBusiness

CMOs Must Drive Their Firms' Domain Strategy Now

A fundamental transformation of the way brands and consumers connect on the Internet is amid us. Icann, the authority responsible for Internet domains, has approved a plan to expand the 22 currently...

• Downloads: 380