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eBusiness & Channel Strategy Professionals

Responsible for justifying, prioritizing, and building multichannel sales and service strategies, you define how to serve empowered customers across a rapidly evolving set of touchpoints.

Who this role is for:

VP, Channel Strategy
Director of Distribution
VP of Direct Channels
Head of eCommerce

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Vice President and Practice Leader Carrie Johnson (01:07)

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Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Innovate faster by developing a more agile digital organization:

Invest in digital technologies and platforms:

Increase sales through online and mobile touchpoints:

 

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eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Why Google Bank Won't Happen

But A Google-Powered Financial Services Hub Might

July 29, 2014 | Oliwia Berdak

Since 2010, Google has systematically built capabilities in areas such as digital wallets, payments, and comparison engines. These activities, as well as Google's reputation as one of the most...

Report: The Forrester Wave™: Omnichannel Order Management, Q3 2014

IBM And Manhattan Associates Stand Out In An Increasingly Competitive Landscape Of Solutions

July 29, 2014 | Peter Sheldon

In Forrester's 77-criteria evaluation of omnichannel order management vendors, we identified the nine most significant software providers in the category eBay Enterprise, hybris (an SAP company),...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Summit For Marketing & Strategy Professionals: Australia

August 13, 2014

Forum: Forrester's Forum For eBusiness & Channel Strategy Professionals

October 28, 2014 - October 29, 2014

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