Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

eBusiness & Channel Strategy Professionals

Responsible for justifying, prioritizing, and building multichannel sales and service strategies, you define how to serve empowered customers across a rapidly evolving set of touchpoints.

Who this role is for:

VP, Channel Strategy
Director of Distribution
VP of Direct Channels
Head of eCommerce

Register as a guest to explore the Forrester content that aligns with your professional role.

Register

Already registered as a client or guest? Log in.

Vice President and Practice Leader Carrie Johnson (01:07)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Innovate faster by developing a more agile digital organization:

Invest in digital technologies and platforms:

Increase sales through online and mobile touchpoints:

 

View more research

 

eBusiness & Channel Strategy Blog

View more posts

Latest Research For This Role

Report: Disrupting Finance: Digital Retirement Plan Advice

Using Software To Provide Recommendations To Underserved Investors

August 20, 2014 | Bill Doyle

As workplace retirement savings plans in markets like Australia, the UK, and the US shift from guaranteed pensions to employee-directed retirement plans such as 401(k)s, the burden of retirement...

Report: Brief: Why Your Customers Still Use Paper Statements

Answer: Because You Haven't Turned Them Off

August 15, 2014 | Denee Carrington

Electronic statements (eStatements) aren't a new concept to US consumers or billers; however, some industries such as utilities, life insurance, investments, and government lag behind. Despite years...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Forum: Forrester's Forum For eBusiness & Channel Strategy Professionals

October 28, 2014 - October 29, 2014

Webinar: Digital Disruption Threatens Retail Financial Services: This Time, It's Real

September 3, 2014

Webinar: Forrester's Mobile Banking Functionality Benchmark: A European Perspective On Leaders, Laggards, And The Path To Progress

September 25, 2014

View more events