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eBusiness & Channel Strategy Professionals

Responsible for justifying, prioritizing, and building multichannel sales and service strategies, you define how to serve empowered customers across a rapidly evolving set of touchpoints.

Who this role is for:

VP, Channel Strategy
Director of Distribution
VP of Direct Channels
Head of eCommerce

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Vice President and Practice Leader Carrie Johnson (01:07)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Innovate faster by developing a more agile digital organization:

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Increase sales through online and mobile touchpoints:

 

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eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Make The Business Case For Mobile Insurance

Business Case: The Mobile Insurance Strategy Playbook

July 23, 2014 | Ellen Carney

The wild west of mobile insurance is getting tamed. Not that long ago, building a mobile application was cheap, and business units were casually experimenting with mobile and granted the budget...

Report: Prioritizing Online Access To In-Store Inventory

Retailers Stand To Gain From Online Visibility Into In-Store Inventory And Buy Online/Pick Up In-Store Capabilities

July 22, 2014 | Brendan Witcher

Multichannel retailers have made unprecedented investments in enabling omnichannel services. Giving customers the ability to view, reserve, and buy in-store inventory through the online channel for...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Summit For Marketing & Strategy Professionals: Australia

August 13, 2014

Forum: Forrester's Forum For eBusiness & Channel Strategy Professionals

October 28, 2014 - October 29, 2014

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