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eBusiness & Channel Strategy Professionals

Responsible for justifying, prioritizing, and building multichannel sales and service strategies, you define how to serve empowered customers across a rapidly evolving set of touchpoints.

Who this role is for:

VP, Channel Strategy
Director of Distribution
VP of Direct Channels
Head of eCommerce

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Vice President and Practice Leader Carrie Johnson (01:07)

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Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

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eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: The Unfulfilled Promise Of Health-Plan-Owned Digital Health And Wellness Platforms

Plans Continue To Struggle With Consumer Data Aggregation To Enhance Member Experiences

August 26, 2014 | Peter Mueller

The rising cost of care, regulatory limits on administrative spend, the emergence of private exchanges, and defined contribution models have sent health plans scrambling to revisit their digital...

Report: The State Of Retailing Online 2014: Marketing

August 22, 2014 | Sucharita Mulpuru

This latest report in our series using data from The State Of Retailing Online, a Shop.org study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. More...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For eBusiness & Channel Strategy Professionals

October 28, 2014 - October 29, 2014

Webinar: Digital Disruption Threatens Retail Financial Services: This Time, It's Real

September 3, 2014

Webinar: Test Drive! Forrester's 2014 US Mobile Auto Insurance Rankings

September 24, 2014

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