Ellen Carney

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a principal analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.


Ellen received a B.S. in economics from Southern New Hampshire University.

Ellen Carney's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Three Steps To Craft Your Mobile Insurance Road Map

    Mobile insurance strategic plans define "what we're going to do" and the mobile insurance road map spells out how the "what" will get done. By evaluating internal mobile resource access and capa...

    • Downloads: 171
  • For eBusiness & Channel Strategy Professionals

    Report: Embed Innovation To Drive Continuous Improvement In Mobile Insurance

    Successful digital insurance executives recognize that their jobs aren't done just because apps and sites are live and the metrics are proving that the launch was a triumph. With expectations se...

    • Downloads: 141
  • For eBusiness & Channel Strategy Professionals

    Report: Building A World-Class Mobile Insurance Strategy

    Digital insurance teams are hitting their mobile stride, pushed along by growing numbers of consumers who now want the same kinds of experiences from insurance providers that they have with reta...

    • Downloads: 340
  • For eBusiness & Channel Strategy Professionals

    Report: Follow Best Practices To Encourage Mobile Insurance Use

    The future of insurance is mobile, yet the path to that future is riddled with obstacles. One of the biggest is the low adoption rate of mobile sites and apps. This stems partly from the specifi...

    • Downloads: 311
  • For eBusiness & Channel Strategy Professionals

    Report: 2013 US Mobile Auto Insurance Functionality Rankings

    With customers now trained to expect more from their mobile experiences, insurers are fortifying their mobile strategies through increased investments. But how effective are mobile insurance app...

    • Downloads: 308
    • Rating:
  • For Sales Enablement Professionals

    Report: Industry Essential: The US Insurance Market

    The US insurance industry is the fifth largest industry sector in the country. The industry generated almost $1.4 trillion in revenues in 2002, yet, on average, it earns less than a penny for ev...

    • Downloads: 1799
  • For Sales Enablement Professionals

    Report: Industry Essential: The US Retail Banking Market

    At the end of 2007, Federal Deposit Insurance Corporation (FDIC)-insured banks in the US held nearly $6.9 trillion in deposits, supported more than 73,000 branches, and employed 1.8 million peop...

    • Downloads: 1725
  • For eBusiness & Channel Strategy Professionals

    Report: The Future Of Insurance Is Mobile

    Hold on tight — the business of insurance is changing, in large part due to customer demand for better experiences. What's fueling this changing demand? Mobile devices are everywhere, mobi...

    • Downloads: 1528
    • Comments: 2
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2011: North American Insurance eBusiness And Channel Strategy

    In 2010, US and Canadian insurers got a bounce back in their step. While the North American insurance industry may still not be dancing with joy, the outlook for the year ahead is a lot brighter...

    • Downloads: 1263
  • For CIOs

    Report: Eleven Steps To The Right Verticals 3.0 Strategy

    Tech vendors are increasingly focusing on vertical industry opportunities — and appropriately so, given Forrester's forecast that industry-specific solutions will represent a rapidly growi...

    • Downloads: 1053
View all of Ellen Carney's Research

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