Forrester

For Sales Enablement Professionals

Report:Banking And Insurance Key Security Technology Shopping Influencers

This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding online and traditional media that influence the purchase of IT...

• Downloads: 4

For Sales Enablement Professionals

Report:Banking And Insurance Managed Security Services Buying Intentions

This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding managed security purchasing intentions in the banking and...

• Downloads: 3

For Sales Enablement Professionals

Report:Pick The Right Sales Strategy To Sell To Insurers

ACORD/LOMA Tech Exhibitors Exemplify Three Go-To-Market Approaches

When sales teams can tie their offerings to customers' business outcomes, deals move forward. Go-to-market planners target vertical industries like financial services to articulate that value...

• Downloads: 377

For Sales Enablement Professionals

Report:Target The Right Role In IT For Different Software Conversations

CIOs, executives in IT, and managers of IT are responsible for different types of initiatives and have different priorities. To have the most effective sales conversation, tailor your conversation to...

For Sales Enablement Professionals

Report:Hot Insurance Tech Companies To Watch In 2009: Q2 Update

The past year has tested the mettle of the insurance industry. Insurers like The Hartford Financial Services Group and Lincoln National Group converted to bank holding companies to take advantage of...

• Downloads: 561

For Sales Enablement Professionals

Report:Hot Banking Tech Companies To Watch In 2009: Q2 Update

The banking industry continues to suffer from the global recession and backlash from last fall's financial crisis. While it's tempting to believe that bank-related technology investment is dead,...

• Downloads: 607

For Sales Enablement Professionals

Report:B2B Digital Marketing: A Deep Dive Into Insurance IT Decision-Makers

Insurance professionals seem unlikely candidates for social media use. They trust familiar information sources, value personal relationships, and are generally risk-averse. However, this group's...

• Downloads: 426

For Sales Enablement Professionals

Report:Demand Insights: Predictive Analytics In The Financial Services Sector

How IBM Helps Banks And Insurers Get The Business They Really Want

Banks and insurers do a great job acquiring customers, but they fall down when it comes to cross- and upselling other services. Few financial services institutions even know if the customers they...

• Downloads: 923

For Sales Enablement Professionals

Report:Hardware Tech Marketers Bank On The Small Financial Services Market

Not too long ago, IT hardware vendors banked on the business they got from financial services industry giants like Morgan Stanley, The Royal Bank of Scotland, and AIG. When the Wall Street bubble...

• Downloads: 196

For Sales Enablement Professionals

Report:Discovering Tech Opportunity In Islamic Finance

Big Segment Captures Banker And Tech Vendor Attention

The move to Islamic banking will challenge conventional bank IT, which means strong opportunities for tech vendors with expertise and experience in rolling out Islamic finance systems. In the face of...

• Downloads: 293

For Sales Enablement Professionals

Report:Hot Insurance Tech Companies To Watch In 2009

Profiles Of Technology Companies That Are Reinventing Insurance IT

Ready or not, the insurance industry is gearing up for some big changes. In 2008, insurers are being tested by a Wall Street collapse that tanked investment portfolios, driving business structural...

• Downloads: 901

For Sales Enablement Professionals

Report:Financial Services Security Has A People Problem

Technology Vendors Have To Prove How To Bridge The Gap To Different Roles

There aren't too many industries that know more about their customers than banks and insurance companies. But that information also puts them at a big disadvantage when it comes to keeping customer...

• Downloads: 344

For Sales Enablement Professionals

Report:Marketing To The Government As Banker

The Federal Reserve's Big Bailout Needs Technology

With the US government taking a huge stake in the business of financial markets, what are the implications for technology marketers? This report looks at how the US Treasury Department will address...

• Downloads: 150

For Sales Enablement Professionals

Report:How Banks And Insurers Shop For Technology

Pick The Right Marketing Channels To Influence The Sale

There are big differences between banking and insurance, even regarding what will persuade insurance or banking technology executives to buy. Earlier this year, Forrester invited a number of North...

• Downloads: 596

For Sales Enablement Professionals

Report:North American Bank IT Spending In 2008

Tech Marketers Must Address Five Key Needs To Help Banks Get Back To Basics

The outlook for the North American banking industry is gloomy, requiring banks to be more judicious with their funds. Even in this morose environment, banks are planning on increasing their spending...

• Downloads: 757

For Sales Enablement Professionals

Report:North American Insurance IT Spending In 2008

The insurance industry is contending with a tough market in 2008. Declining premium growth, a bear market, and larger Q1 incurred losses are making insurers more pessimistic this year than last, and...

• Downloads: 778

For Sales Enablement Professionals

Report:Industry Essential: The US Retail Banking Market

At the end of 2007, Federal Deposit Insurance Corporation (FDIC)-insured banks in the US held nearly $6.9 trillion in deposits, supported more than 73,000 branches, and employed 1.8 million people....

• Downloads: 1692

For Sales Enablement Professionals

Report:Building Effective Vertical Industry Thought Leadership Programs

How Capgemini Capitalizes On Research-Driven Marketing

Industry thought leadership demands deep insight into specific vertical industries. Many technology providers conduct primary research to validate their thought leadership. But primary research can...

• Downloads: 368

For Sales Enablement Professionals

Report:Putting The Right Price On Industry Solutions

Make Industry-Specific Pricing Part Of Your Industry Marketing Plan

In a weakening economy, a lot of tech marketers succumb to pressures to reduce prices to sustain demand. Yet tech marketers whose firms deliver strong industry experience matched with a portfolio of...

• Downloads: 292

For Sales Enablement Professionals

Report:Optimize Consulting Delivery By Applying Industry And Domain Skills Strategically

Winning and successfully delivering valuable technology solutions demands three dimensions of expertise: technical, domain, and industry. Finding a consultant with one of these skills is hard enough,...

• Downloads: 364

For Sales Enablement Professionals

Report:What Industry Marketers Need To Know Before Going Global

Lessons From PwC: Applying Global Thinking To Local Action

Global industry marketing strategies promise seamless service regardless of where it's delivered, but local market conditions matter, too, posing a challenge for tech marketers and consulting...

• Downloads: 208

For Sales Enablement Professionals

Report:Introducing Forrester's Industry Decision Tool For Technology Marketing

A Systematic Approach To Drive Your Industry Strategy

Targeting and marketing products to meet the needs of industry buyers is one path to greater revenue for many tech marketers, but picking the right industries is complicated. Forrester's Industry...

• Downloads: 311

For Sales Enablement Professionals

Report:The Partnership Tool Kit

This toolkit provides both tech marketers new to partnering as well as maturing alliance managers with a variety of tools to help manage their partner ecosystems throughout the partnership lifecycle....

• Downloads: 28

For Sales Enablement Professionals

Report:Forrester's Industry Marketing Decision Tool

This workbook is designed to help industry marketers rank their industry opportunity based on their understanding of the industry, the competitive landscape, and their internal capabilities. Users...

• Downloads: 5

For Sales Enablement Professionals

Report:More Focus, Not More Money, Will Improve Industry Partner Performance

Technology companies spent big in 2006 on their industry partnering strategies. Marketing execs expect to invest even more in 2007, but few are offering more than tepid responses when asked how...

• Downloads: 159