About Forrester
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Ellen is a senior analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.
Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.
Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.
Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.
Ellen received a B.S. in economics from Southern New Hampshire University.
This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding online and traditional media that influence the purchase of IT...
This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding 2010 security budget and spending plans in the banking and...
This Data Chart highlights findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding IT security roles and responsibilities within the banking and...
This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding managed security purchasing intentions in the banking and...
This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009 regarding IT security priorities, challenges, and risks for the banking and...
Based on the 2009 Business Data Services hardware survey, this is a banking and insurance industry look at cloud computing and cloud storage usage, risk perceptions, and decision-maker data.
Despite Gloom, Most North American Insurer Budgets Remain Stable
The North American insurance industry is still plowing forward in an economy that fell completely off the rails during the third quarter of 2008. This year, insurers are tackling the impacts of a...
Data chart on IT services banking and insurance service provider selection and satisfaction data.
A data chart on IT services banking and insurance budget data.
A data chart on IT services sourcing data in banking and insurance.
Data chart on IT services vendor management data for banking and insurance industries.
These data charts detail how the global recession has affected telecommunications spending and how budget spending and support in banking and insurance are affected.
These data charts detail how the global recession has affected telecommunications spending and how contact center spending and support in banking and insurance are affected.
CIOs, executives in IT, and managers of IT are responsible for different types of initiatives and have different priorities. To have the most effective sales conversation, tailor your conversation to...
These data charts detail how the global recession has affected telecommunications spending and how enterprise mobility spending and support in banking and insurance are affected.
How IBM Helps Banks And Insurers Get The Business They Really Want
Banks and insurers do a great job acquiring customers, but they fall down when it comes to cross- and upselling other services. Few financial services institutions even know if the customers they...
Not too long ago, IT hardware vendors banked on the business they got from financial services industry giants like Morgan Stanley, The Royal Bank of Scotland, and AIG. When the Wall Street bubble...
Technology Vendors Have To Prove How To Bridge The Gap To Different Roles
There aren't too many industries that know more about their customers than banks and insurance companies. But that information also puts them at a big disadvantage when it comes to keeping customer...
Pick The Right Marketing Channels To Influence The Sale
There are big differences between banking and insurance, even regarding what will persuade insurance or banking technology executives to buy. Earlier this year, Forrester invited a number of North...
Tech Marketers Must Address Five Key Needs To Help Banks Get Back To Basics
The outlook for the North American banking industry is gloomy, requiring banks to be more judicious with their funds. Even in this morose environment, banks are planning on increasing their spending...
The insurance industry is contending with a tough market in 2008. Declining premium growth, a bear market, and larger Q1 incurred losses are making insurers more pessimistic this year than last, and...
The North American financial services industry — which includes banking, insurance, and capital markets — spends a lot on technology. But with the big downturn in financial services...
Lessons From 100 Site Visits And One Excellent Example
IT buyers rate vendor Web sites as one of the most important information sources they use when researching technology purchases. Vendors, too, are increasingly trumpeting industry solutions on their...
The US insurance industry is the fifth largest industry sector in the country. The industry generated almost $1.4 trillion in revenues in 2002, yet, on average, it earns less than a penny for every...
In a recent survey, Forrester found that financial services buyers place strong emphasis on consultants, analysts, vendor events, and sales teams when researching IT purchases. Storage technology...