About Forrester
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Ellen is a senior analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.
Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.
Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.
Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.
Ellen received a B.S. in economics from Southern New Hampshire University.
Four Trends Dominate The Agendas Of eBusiness Executives
In 2010, US and Canadian insurers got a bounce back in their step. While the North American insurance industry may still not be dancing with joy, the outlook for the year ahead is a lot brighter than...
Insurance Transformation Exposes Key Opportunities For Technology Vendors
The US insurance industry represents 3.2% of gross domestic product (GDP) and generated nearly $1 trillion in revenues in 2009, but even with that big number, premium growth has been declining for...
The banking industry turned the corner during the third quarter of 2009. US banks posted a $2.8 billion profit, a big improvement over the $4.3 billion loss in the prior quarter, while the rising...
The Age Of The Customer Drives Four Insurance eBusiness Mega Trends
Four market forces are putting the squeeze on insurance eBusiness professionals in 2012. What should eBusiness and channel strategy executives be thinking about as they forge ahead this year? This...

Right-Channeling Delivers Big Business Impact For US Insurers
Insurance eBusiness and channel professionals are on the front lines of executing the carrier's business strategy: growing the business while controlling costs. But in a market with increasing price...
Vision: The Mobile Insurance Strategy Playbook
Hold on tight — the business of insurance is changing, in large part due to customer demand for better experiences. What's fueling this changing demand? Mobile devices are everywhere, mobile...

Effective vertical strategies are becoming more critical for tech vendors as they try to address the core business problems — not just the pure technical problems — of their customers....
US Online Insurance Sales Will Grow Steadily Through 2015
In 2010, online motor and home insurance sales in the US grew to $8.4 billion, which represents less than a 4% share of insurance sales in these two categories. What's behind that online single-digit...
Focusing on solving the core industry-specific business problems is the next big wave in the tech industry. Nowhere is it more evident of technology's unique role in solving business problems than in...
The insurance industry toughed it through the darkest days of the downturn by focusing on two perennial business themes — cutting costs and driving efficiency. But as the economy returns to...
Emerging Technologies Spur New Insurer Thinking And New Vendor Applications
North American insurers are reorienting from business as usual, where actuaries and underwriter drive product creation and sales, to a "business-as-unusual" model in which insurers sell a customer...
Inquiry Insights: Q1 2009 Through Q2 2010
Just because the recession is finally deemed over, it doesn't mean that the three financial services segments aren't still grappling with the recession's very long tail. To understand how the "Great...
Nine Tactics To Maximize Insurance Cross-Selling Performance
Two opposing factors line up to elevate the importance of getting cross-selling right for eBusiness and channel strategy professionals at insurers. Competition for US consumer insurance wallet share...
An Integrated Channel Claims Strategy Improves Experience And Reins In Costs
Claims are a big deal to both insurers and customers. It's an emotional time for claims customers, and costs and processes can go off the rails, affecting a variety of key insurance business metrics...
Canadians still use the phone as their primary channel for insurance. In fact, the phone was the only channel used by a majority of online Canadian insurance customers in the past year, while fewer...
Online affluent consumers who buy insurance in the US are older and more technology-savvy when compared with online Americans who buy insurance. These millionaire insurance customers are self-made,...
Auto And Home Insurance Firms Should Refurbish eDelivery Strategies
Paper bills, statements, and policies are a costly and unnecessary expenditure in the auto and homeowner insurance industry. Although it is idealistic at best to think that eBusiness teams at...
ING's Interactive Life Insurance Tool Separates The Education From The Sale
In 2005, ING US Insurance embarked on a strategy to expand its sales of individual term life insurance to the US middle market. Many Americans don't have either any or enough life insurance coverage...
Landscape: The Mobile Insurance Strategy Playbook
Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial consumer interest in mobile insurance, actual use is...

After a record year for claims, a continued poor investment climate, and an economy mired in the doldrums, rates in the US for auto and especially homeowners insurance have no place to go but up....
Why Agents Can Help Win Over Emerging Buyers
US insurance customers depend on agents to help navigate changing insurance needs and provide support and assistance around claims. As a result, when it comes to the distribution channels that drive...
Edutainment Succeeds In Engaging Twentysomethings Through Digital Tools
The Retirement Services Division at Massachusetts Mutual Financial Group (MassMutual) provides retirement savings programs through employers across the US. An important segment that will consume...

Forrester Forrsights For Business Technology
Even in this seesaw economy, the insurance industry marches forward. Post-crash, insurers have dusted themselves off and are moving onward. Carriers are getting hipper and more creative in their...
A banking and insurance industry cut of the 2009 Business Data Services hardware survey for business continuity practices and investment plans.
Strategic Plan: The Mobile Insurance Strategy Playbook
Mobile strategies fail when firms approach them as purely technology solutions without clear business objectives and stakeholder support. Having a documented strategic plan that all stakeholders...
