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Ellen Carney

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a senior analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.


Education

Ellen received a B.S. in economics from Southern New Hampshire University.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Devices, Cross Channel Strategies, Customer Advocacy, Customer Experience Management, Mobile Channel for Consumers, Mobile Web, Mobile eCommerce, Multichannel Customer Experience, Phone Self-Service, Social CRM

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9 results in Reports

  • Ellen Carney
  • Past 18 months

  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

    Disruption Drives 12 Trends In Digital Insurance Agendas

    Ellen CarneyMay 16, 2013

    There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

    • Downloads: 114

  • For eBusiness & Channel Strategy Professionals

    Report:Lead Your Mobile Insurance Future With Sound Strategic Planning

    Strategic Plan: The Mobile Insurance Strategy Playbook

    Ellen CarneyFebruary 20, 2013

    Mobile strategies fail when firms approach them as purely technology solutions without clear business objectives and stakeholder support. Having a documented strategic plan that all stakeholders...

    • Downloads: 269
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Insurance In 2013

    Landscape: The Mobile Insurance Strategy Playbook

    Auke Douwe Veenstra, Ellen CarneyJanuary 22, 2013

    Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial consumer interest in mobile insurance, actual use is...

    • Downloads: 542
    • Comments: 1
    • Rating:

  • For Security & Risk Professionals

    Report:Prevent Insurance Crime With The Four Cornerstones Of Better Fraud Management

    Insurers Must Catch Up To The Sophistication Of Today's Fraudsters

    Andras Cser, Ellen CarneyDecember 06, 2012

    Fraud costs the US insurance industry upward of $40 billion, which the industry then passes on to policyholders in the form of higher premiums. Financial crime is on the rise as fraudsters become...

    • Downloads: 201

  • For eBusiness & Channel Strategy Professionals

    Report:2012 US Auto Insurance Secure Site Rankings

    Ellen CarneyOctober 30, 2012

    Forrester assessed the secure websites of five American private passenger auto insurers: Allstate Insurance, Geico, Liberty Mutual Insurance, Progressive Casualty Insurance, and State Farm Mutual...

    • Downloads: 228

  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of Insurance Is Mobile

    Vision: The Mobile Insurance Strategy Playbook

    Ellen CarneySeptember 28, 2012

    Hold on tight — the business of insurance is changing, in large part due to customer demand for better experiences. What's fueling this changing demand? Mobile devices are everywhere, mobile...

    • Downloads: 1080
    • Comments: 2
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2012: North American Insurance eBusiness And Channel Strategy

    The Age Of The Customer Drives Four Insurance eBusiness Mega Trends

    Ellen CarneyMarch 15, 2012

    Four market forces are putting the squeeze on insurance eBusiness professionals in 2012. What should eBusiness and channel strategy executives be thinking about as they forge ahead this year? This...

    • Downloads: 1105
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Gone Shopping: US Auto And Home Insurance Buyers Will Test eBusiness Strategies In 2012

    Ellen CarneyFebruary 23, 2012

    After a record year for claims, a continued poor investment climate, and an economy mired in the doldrums, rates in the US for auto and especially homeowners insurance have no place to go but up....

    • Downloads: 475
    • Comments: 4

  • For eBusiness & Channel Strategy Professionals

    Report:Tech Opportunities In The North American Insurance Industry

    Emerging Technologies Spur New Insurer Thinking And New Vendor Applications

    Ellen CarneyDecember 12, 2011

    North American insurers are reorienting from business as usual, where actuaries and underwriter drive product creation and sales, to a "business-as-unusual" model in which insurers sell a customer...

    • Downloads: 805
 
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