About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Ellen is a senior analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.
Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.
Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.
Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.
Ellen received a B.S. in economics from Southern New Hampshire University.
The Age Of The Customer Drives Four Insurance eBusiness Mega Trends
Four market forces are putting the squeeze on insurance eBusiness professionals in 2012. What should eBusiness and channel strategy executives be thinking about as they forge ahead this year? This...

Emerging Technologies Spur New Insurer Thinking And New Vendor Applications
North American insurers are reorienting from business as usual, where actuaries and underwriter drive product creation and sales, to a "business-as-unusual" model in which insurers sell a customer...
New Wave Of Vendors Bolsters Support Of Insurance Business Capabilities
Insurance enterprise architects are embracing their role in aligning technology and business strategies. In 2011, that alignment is even more important as insurers see markets firming as a result of...
Four Trends Dominate The Agendas Of eBusiness Executives
In 2010, US and Canadian insurers got a bounce back in their step. While the North American insurance industry may still not be dancing with joy, the outlook for the year ahead is a lot brighter than...
Forrester Forrsights For Business Technology
Even in this seesaw economy, the insurance industry marches forward. Post-crash, insurers have dusted themselves off and are moving onward. Carriers are getting hipper and more creative in their...
This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding online and traditional media that influence the purchase of IT...
This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding 2010 security budget and spending plans in the banking and...
This Data Chart highlights findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding IT security roles and responsibilities within the banking and...
This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding managed security purchasing intentions in the banking and...
This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009 regarding IT security priorities, challenges, and risks for the banking and...
Based on the 2009 Business Data Services hardware survey, this is a banking and insurance industry look at cloud computing and cloud storage usage, risk perceptions, and decision-maker data.
Based off the 2009 Business Data Services hardware survey, this data chart is a banking and insurance industry look at desktop/laptop buyers and buyer preferences.
A banking and insurance industry cut of the 2009 Business Data Services hardware survey for business continuity practices and investment plans.
Despite Gloom, Most North American Insurer Budgets Remain Stable
The North American insurance industry is still plowing forward in an economy that fell completely off the rails during the third quarter of 2008. This year, insurers are tackling the impacts of a...
Data chart on IT services banking and insurance service provider selection and satisfaction data.
A data chart on IT services banking and insurance budget data.
A data chart on IT services sourcing data in banking and insurance.
Data chart on IT services vendor management data for banking and insurance industries.
CIOs, executives in IT, and managers of IT are responsible for different types of initiatives and have different priorities. To have the most effective sales conversation, tailor your conversation to...
These data charts detail how the global recession has affected telecommunications spending and how contact center spending and support in banking and insurance are affected.
These data charts detail how the global recession has affected telecommunications spending and how budget spending and support in banking and insurance are affected.
These data charts detail how the global recession has affected telecommunications spending and how enterprise mobility spending and support in banking and insurance are affected.
How IBM Helps Banks And Insurers Get The Business They Really Want
Banks and insurers do a great job acquiring customers, but they fall down when it comes to cross- and upselling other services. Few financial services institutions even know if the customers they...
Not too long ago, IT hardware vendors banked on the business they got from financial services industry giants like Morgan Stanley, The Royal Bank of Scotland, and AIG. When the Wall Street bubble...
Technology Vendors Have To Prove How To Bridge The Gap To Different Roles
There aren't too many industries that know more about their customers than banks and insurance companies. But that information also puts them at a big disadvantage when it comes to keeping customer...