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Ellen Carney

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a senior analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.


Education

Ellen received a B.S. in economics from Southern New Hampshire University.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Devices, Cross Channel Strategies, Customer Advocacy, Customer Experience Management, Mobile Channel for Consumers, Mobile Web, Mobile eCommerce, Multichannel Customer Experience, Phone Self-Service, Social CRM

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12 results in Reports

  • Ellen Carney
  • eBusiness & Channel Strategy
  • Technology Product Strategies

  • For eBusiness & Channel Strategy Professionals

    Report:Courting The Affluent US Insurance Buyer Online

    Ellen CarneyJune 20, 2011

    Online affluent consumers who buy insurance in the US are older and more technology-savvy when compared with online Americans who buy insurance. These millionaire insurance customers are self-made,...

    • Downloads: 540

  • For eBusiness & Channel Strategy Professionals

    Report:US Online Insurance Forecast, 2010 To 2015

    US Online Insurance Sales Will Grow Steadily Through 2015

    Ellen CarneyApril 21, 2011

    In 2010, online motor and home insurance sales in the US grew to $8.4 billion, which represents less than a 4% share of insurance sales in these two categories. What's behind that online single-digit...

    • Downloads: 982

  • For eBusiness & Channel Strategy Professionals

    Report:Industry Essential: The US Insurance Market, 2011

    Insurance Transformation Exposes Key Opportunities For Technology Vendors

    Ellen CarneyMarch 24, 2011

    The US insurance industry represents 3.2% of gross domestic product (GDP) and generated nearly $1 trillion in revenues in 2009, but even with that big number, premium growth has been declining for...

    • Downloads: 1140

  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2011: North American Insurance eBusiness And Channel Strategy

    Four Trends Dominate The Agendas Of eBusiness Executives

    Ellen CarneyFebruary 08, 2011

    In 2010, US and Canadian insurers got a bounce back in their step. While the North American insurance industry may still not be dancing with joy, the outlook for the year ahead is a lot brighter than...

    • Downloads: 1211

  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: ING For Life Educates Life Insurance Customers To Boost Agent Results

    ING's Interactive Life Insurance Tool Separates The Education From The Sale

    Ellen CarneyDecember 20, 2010

    In 2005, ING US Insurance embarked on a strategy to expand its sales of individual term life insurance to the US middle market. Many Americans don't have either any or enough life insurance coverage...

    • Downloads: 508

  • For eBusiness & Channel Strategy Professionals

    Report:How US Insurance Customers Use Different Channels

    Right-Channeling Delivers Big Business Impact For US Insurers

    Ellen CarneyNovember 29, 2010

    Insurance eBusiness and channel professionals are on the front lines of executing the carrier's business strategy: growing the business while controlling costs. But in a market with increasing price...

    • Downloads: 1083

  • For eBusiness & Channel Strategy Professionals

    Report:Financial Services Opportunities: Technology That Leads To Business Values

    Inquiry Insights: Q1 2009 Through Q2 2010

    Ellen CarneyOctober 07, 2010

    Just because the recession is finally deemed over, it doesn't mean that the three financial services segments aren't still grappling with the recession's very long tail. To understand how the "Great...

    • Downloads: 612

  • For eBusiness & Channel Strategy Professionals

    Report:Hot Insurance Tech Companies To Watch In 2010: Q2 Update

    Ellen CarneyJuly 29, 2010

    Effective vertical strategies are becoming more critical for tech vendors as they try to address the core business problems — not just the pure technical problems — of their customers....

    • Downloads: 822

  • For eBusiness & Channel Strategy Professionals

    Report:Hot Banking Tech Companies To Watch In 2010: Q2 Update

    Ellen CarneyJuly 16, 2010

    Focusing on solving the core industry-specific business problems is the next big wave in the tech industry. Nowhere is it more evident of technology's unique role in solving business problems than in...

    • Downloads: 740

  • For eBusiness & Channel Strategy Professionals

    Report:Hot Banking Tech Companies To Watch In 2010

    Ellen CarneyDecember 23, 2009

    The banking industry turned the corner during the third quarter of 2009. US banks posted a $2.8 billion profit, a big improvement over the $4.3 billion loss in the prior quarter, while the rising...

    • Downloads: 918

  • For eBusiness & Channel Strategy Professionals

    Report:Hot Insurance Tech Companies To Watch In 2010

    Ellen CarneyDecember 21, 2009

    The insurance industry toughed it through the darkest days of the downturn by focusing on two perennial business themes — cutting costs and driving efficiency. But as the economy returns to...

    • Downloads: 767

  • For eBusiness & Channel Strategy Professionals

    Report:Banking And Insurance Desktop/Laptop Buyers And Buyer Preferences

    Ellen CarneyDecember 09, 2009

    Based off the 2009 Business Data Services hardware survey, this data chart is a banking and insurance industry look at desktop/laptop buyers and buyer preferences.

    • Downloads: 3
 
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