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Ellen Carney

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a senior analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.


Education

Ellen received a B.S. in economics from Southern New Hampshire University.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Devices, Cross Channel Strategies, Customer Advocacy, Customer Experience Management, Mobile Channel for Consumers, Mobile Web, Mobile eCommerce, Multichannel Customer Experience, Phone Self-Service, Social CRM

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9 results in Reports

  • Ellen Carney
  • Information Management

  • For Sales Enablement Professionals

    Report:Demand Insights: Predictive Analytics In The Financial Services Sector

    How IBM Helps Banks And Insurers Get The Business They Really Want

    Ellen CarneyJune 2, 2009

    Banks and insurers do a great job acquiring customers, but they fall down when it comes to cross- and upselling other services. Few financial services institutions even know if the customers they...

    • Downloads: 930

  • For eBusiness & Channel Strategy Professionals

    Report:Hot Insurance Tech Companies To Watch In 2010: Q2 Update

    Ellen CarneyJuly 29, 2010

    Effective vertical strategies are becoming more critical for tech vendors as they try to address the core business problems — not just the pure technical problems — of their customers....

    • Downloads: 826

  • For eBusiness & Channel Strategy Professionals

    Report:Hot Banking Tech Companies To Watch In 2010: Q2 Update

    Ellen CarneyJuly 16, 2010

    Focusing on solving the core industry-specific business problems is the next big wave in the tech industry. Nowhere is it more evident of technology's unique role in solving business problems than in...

    • Downloads: 744

  • For Sales Enablement Professionals

    Report:Hot Banking Tech Companies To Watch In 2009: Q2 Update

    Ellen CarneyJune 17, 2009

    The banking industry continues to suffer from the global recession and backlash from last fall's financial crisis. While it's tempting to believe that bank-related technology investment is dead,...

    • Downloads: 609

  • For eBusiness & Channel Strategy Professionals

    Report:Hot Insurance Tech Companies To Watch In 2010

    Ellen CarneyDecember 21, 2009

    The insurance industry toughed it through the darkest days of the downturn by focusing on two perennial business themes — cutting costs and driving efficiency. But as the economy returns to...

    • Downloads: 770

  • For Sales Enablement Professionals

    Report:Hot Insurance Tech Companies To Watch In 2009: Q2 Update

    Ellen CarneyJune 29, 2009

    The past year has tested the mettle of the insurance industry. Insurers like The Hartford Financial Services Group and Lincoln National Group converted to bank holding companies to take advantage of...

    • Downloads: 563

  • For Sales Enablement Professionals

    Report:The Content Management Market Goes Mini-Vertical

    ECM Vendors Are Thinking Small For Bigger Impact

    Ellen Carney, Barry MurphyNovember 5, 2007

    Fragmentation and blurry boundaries among offerings create big challenges for enterprise content management (ECM) tech marketers to distinguish their products. How are enterprising ECM vendors...

    • Downloads: 365

  • For Security & Risk Professionals

    Report:Prevent Insurance Crime With The Four Cornerstones Of Better Fraud Management

    Insurers Must Catch Up To The Sophistication Of Today's Fraudsters

    Andras Cser, Ellen CarneyDecember 6, 2012

    Fraud costs the US insurance industry upward of $40 billion, which the industry then passes on to policyholders in the form of higher premiums. Financial crime is on the rise as fraudsters become...

    • Downloads: 213

  • For Sales Enablement Professionals

    Report:Target The Right Role In IT For Different Software Conversations

    Emily Van Metre, Ellen CarneyJuly 10, 2009

    CIOs, executives in IT, and managers of IT are responsible for different types of initiatives and have different priorities. To have the most effective sales conversation, tailor your conversation to...

     
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